FOCUSING ON USERS
        Nick DeNardis

         @nickdenardis
    http://nickdenardis.com/
WHO I AM

• Associate
         Director of Web Communications at
 Wayne State University

• Host    of EDU Checkup.
 10 mi...
WHO YOU ARE
WHY WE ARE HERE

• Explain   my experience working in Higher Education

• Create    a plan, test and modify based on real ...
HIGHER EDUCATION
               IS CRAZY
• Board   of Governors

 • President

   • Chief   of Staff

     • Associate Vic...
HIGHER EDUCATION
                IS CRAZY
• Provost           • Faculty

• Dean’s            • Overactive   Staff

• Admis...
IT STARTS WITH THE
    TECH PEOPLE
Without them on your side you’re screwed.
FOCUS ON THE CONTENT
     Use wireframes templates
PROVIDE DESIGN OPTIONS


      What they want
      What you want
        An oddball
YOUR NEW BEST FRIEND
YOUR NEW BEST FRIEND



Personalized
Analytics.

Woopra
HOW TO STAND OUT WHEN
  EVERYONE SELLS YOUR
       PRODUCT
• Don’t   try to be clever

• Would a web experience be the dec...
WORKFLOW OF A
          BROWSING STUDENT
• Do  they have the degree I want?
 Is this place going to be fun?

 • What  are ...
REAL 10 SECOND TEST

• Decide
       the three next steps or impressions for a user to your
 homepage

• Havesomeone who d...
DON’T BE DISAPPOINTED
ACCESSIBILITY

• Relying   on Flash sucks but soo many people do it

• Relying   on Javascript sucks but soo many people d...
QUESTIONS?
LINKS

• Nick   DeNardis - http://nickdenardis.com/

• Wayne     State University - http://wayne.edu/

• EDU    Checkup - ...
THANK YOU
Slides will be available at nickdenardis.com

        @nickdenardis on Twitter
MIUPA - Focus on Your Users
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MIUPA - Focus on Your Users

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Break Through the Administrative Barriers and Focus on Your Users.

http://miupa.org/fresh/break-through-the-administrative-barriers-and-focus-on-your-users/

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  • My background is in Computer Science
  • Ask what the landscape of the audience is.
    - Usability Experts
    - Designers
    - Developers
    - Writers
  • - Administrator who need to touch everything to take credit
    - To combat those ‘okay fine’ decisions

    ...Oh yea and dont forget about
  • Notice student’s are not on the list?
    - Have just one main contact, get signoff’s for everything.
  • No joke, include them in everything, make their life easier otherwise they will bitch all day long to make your clients life miserable. Listen to all input.
  • Don’t diver right into design, get to the meat and design around that.
  • Explain theirs first, then yours then throw something weird in the mix.
  • Woopra. It turns visitors from numbers to individuals.
  • See every visitor, where they came from, where they went, what they ate for breakfast.
    This is not something you could see with Google Analytics
  • If your site does not accomplish what you envisioned.
    - Change and try try again.
  • - What it comes down to is users dont want an experience, they want your content.
  • MIUPA - Focus on Your Users

    1. 1. FOCUSING ON USERS Nick DeNardis @nickdenardis http://nickdenardis.com/
    2. 2. WHO I AM • Associate Director of Web Communications at Wayne State University • Host of EDU Checkup. 10 minute Web site reviews through the eyes of a prospective student • Staff writer at .eduGuru • Officer for Refresh Detroit
    3. 3. WHO YOU ARE
    4. 4. WHY WE ARE HERE • Explain my experience working in Higher Education • Create a plan, test and modify based on real users • Experience makes you stand out • 10 second test for primary objectives • Does accessibility really matter?
    5. 5. HIGHER EDUCATION IS CRAZY • Board of Governors • President • Chief of Staff • Associate Vice President of Marketing • Associate Director of Web Communications • Web Workers
    6. 6. HIGHER EDUCATION IS CRAZY • Provost • Faculty • Dean’s • Overactive Staff • Admissions • TheDean’s son’s friend’s cousin who does web sites • Computing on the side
    7. 7. IT STARTS WITH THE TECH PEOPLE Without them on your side you’re screwed.
    8. 8. FOCUS ON THE CONTENT Use wireframes templates
    9. 9. PROVIDE DESIGN OPTIONS What they want What you want An oddball
    10. 10. YOUR NEW BEST FRIEND
    11. 11. YOUR NEW BEST FRIEND Personalized Analytics. Woopra
    12. 12. HOW TO STAND OUT WHEN EVERYONE SELLS YOUR PRODUCT • Don’t try to be clever • Would a web experience be the deciding factor for you to attend a university? • More than likely it can be a detractor • Out of date content is the biggest issue
    13. 13. WORKFLOW OF A BROWSING STUDENT • Do they have the degree I want? Is this place going to be fun? • What are the requirements? Am I going to get a job after I graduate? • How do I apply? Why do I have to create an account? • Where is my financial aid? Scholarships?
    14. 14. REAL 10 SECOND TEST • Decide the three next steps or impressions for a user to your homepage • Havesomeone who didn’t work on the site pick someone in your primary audience • Havethem put your site in front of them for 10 seconds and see what they remember • Ask them what they would click on or do next
    15. 15. DON’T BE DISAPPOINTED
    16. 16. ACCESSIBILITY • Relying on Flash sucks but soo many people do it • Relying on Javascript sucks but soo many people do it • Make sure mobile is an option • Don’t forget to clean up your print style • MinifyJS and CSS Fast loading pages get more pages views per visitor
    17. 17. QUESTIONS?
    18. 18. LINKS • Nick DeNardis - http://nickdenardis.com/ • Wayne State University - http://wayne.edu/ • EDU Checkup - http://educheckup.com/ • .eduGuru - http://doteduguru.com/ • Refresh Detroit - http://refresh-detroit.org/ • Woopra - http://woopra.com/
    19. 19. THANK YOU Slides will be available at nickdenardis.com @nickdenardis on Twitter

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