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Golden Rule for the Web - #eduGuruSummit

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Why you cannot outsource a sustainable redesign project, but jump starting it has to come from the outside. We all know what annoys us online, why do we keep doing it to our users? …

Why you cannot outsource a sustainable redesign project, but jump starting it has to come from the outside. We all know what annoys us online, why do we keep doing it to our users?

Working internally you come across various motivations and keeping the users front and center can be difficult. Learn strategies and techniques to keep the end user top of mind and driving decisions.

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  • Rouge user experiencer\n
  • First we must define the problem of user experience. Is the user’s experience our problem?\n
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  • I know because I do it twice a week on edu checkup and you do it every day on the sites you use.\n
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  • Once you know you can't go back no matter how hard you try. Well unless you physically have memory loss.\n
  • Knowledge of the problem can overcome the curse.\n
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  • We are transferring our problems to our users!\n
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  • Greed, not being a team player\n
  • This is an awesome website but it suffers from the same fatal flaws\n
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  • Eastern Kentucky University\n
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  • Happening more with the introduction of tablets\n
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  • Actually a good example of a non-dead end\n
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  • So that covers just the surface of our problems being transferred to our users.\n
  • “Stop treating customers like one night stands” - Mike Petroff\n
  • The best decisions are data decisions\n
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  • One month iterations. Every new feature you add must go through this indefinitely.\n
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  • What you did, when you did it, why you did it, who you did it for, what did it change, what you learned.\n
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  • Don’t make me think\n
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  • Transcript

    • 1. The golden rule of the web#eduGuruSummit @nickdenardis
    • 2. #eduGuruSummit @nickdenardis
    • 3. Nick DeNardis Associate Director of Web Communications Wayne State University http://wayne.edu/ Host of EDU Checkup http://educheckup.com/ Writer for .eduGuru http://doteduguru.com/ Curator of EDU Snippits http://edusnippits.com/#eduGuruSummit @nickdenardis
    • 4. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
    • 5. Maintaining a website is like maintaining a building A single department might look like a ranch in the suburbs#eduGuruSummit @nickdenardis
    • 6. But in reality it is just a floor in a giant skyscraper.#eduGuruSummit @nickdenardis
    • 7. You wouldnt want to wander around a skyscraper Why do we let it happen to our users?#eduGuruSummit @nickdenardis
    • 8. Get in & get out Spotting pain points on other sites is easy#eduGuruSummit @nickdenardis
    • 9. #eduGuruSummit @nickdenardis
    • 10. #eduGuruSummit @nickdenardis
    • 11. The curse of knowledge You are no longer an outsider#eduGuruSummit @nickdenardis
    • 12. Curses are myths#eduGuruSummit @nickdenardis
    • 13. Only YOU can stand up for your users Every day will be a struggle#eduGuruSummit @nickdenardis
    • 14. Ace the checkup test Homepage Degree List Requirements Next Step • Admission • Request • Degree Information Program • Outcomes • Schedule a Visit • Faculty • Contact • Students Advisor • Alumni • Find Contact • Research Information • Advisors#eduGuruSummit @nickdenardis
    • 15. Common pain points • Missing content • Duplicate content • Obstructed content • Dead ends • PDFs • Silos#eduGuruSummit @nickdenardis
    • 16. Missing content What Why? • Upcoming Deadlines • More important things to do • Program Information • Assigning responsibilities • Contact Information • Lack of time • Coming Soon • Lack of knowledge#eduGuruSummit @nickdenardis
    • 17. Missing content#eduGuruSummit @nickdenardis
    • 18. Missing content#eduGuruSummit @nickdenardis
    • 19. Duplicate content What Why? • Inbound links • Bulletin information • Multiple owners • Admission requirements • Multiple initiatives • Faculty profiles • Assuming existing information • Forms, forms, forms isn’t findable#eduGuruSummit @nickdenardis
    • 20. #eduGuruSummit @nickdenardis
    • 21. #eduGuruSummit @nickdenardis
    • 22. Requirements Confusion#eduGuruSummit @nickdenardis
    • 23. #eduGuruSummit @nickdenardis
    • 24. #eduGuruSummit @nickdenardis
    • 25. “I already filled out that form” What do you mean? Google gave me this one!#eduGuruSummit @nickdenardis
    • 26. Duplicate Forms#eduGuruSummit @nickdenardis
    • 27. Obstructed content What Why? • “Wow” factor • Non user controlled animation • Different goals • Slow interactions • Laziness • Inaccessibility • Lack of information#eduGuruSummit @nickdenardis
    • 28. Slow Interactions#eduGuruSummit @nickdenardis
    • 29. Dead Ends#eduGuruSummit @nickdenardis
    • 30. Dead ends Looking for: Why? • Request information • Contact an advisor • Lack of maintenance • View course description • Oversight • Directions to an office/event • Assumptions • Apply!#eduGuruSummit @nickdenardis
    • 31. #eduGuruSummit @nickdenardis
    • 32. PDFs What Why? • Over used • Laziness • Under used • Lack of Knowledge • Accessibility Issues#eduGuruSummit @nickdenardis
    • 33. Overused#eduGuruSummit @nickdenardis
    • 34. Unnecessary#eduGuruSummit @nickdenardis
    • 35. Silos • “My users are different” • “My site needs to have movement, it needs Flash” • “We have our own IT people, they can handle it” • “The university tools are too limiting” • “We need close control over everything we are doing”#eduGuruSummit @nickdenardis
    • 36. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
    • 37. Solutions There is no "easy" button#eduGuruSummit @nickdenardis
    • 38. Content audits#eduGuruSummit @nickdenardis
    • 39. Do you own this? Step #1 to running a successful website http://www.contentstrategy.com/#eduGuruSummit @nickdenardis
    • 40. Before#eduGuruSummit @nickdenardis
    • 41. After#eduGuruSummit @nickdenardis
    • 42. Personas#eduGuruSummit @nickdenardis
    • 43. #eduGuruSummit @nickdenardis
    • 44. #eduGuruSummit @nickdenardis
    • 45. Content ownership • Structure of CMS Your • IT infrastructure Users • Lack of sharing Own • Static pages Your • Trapped in MS Word Content#eduGuruSummit @nickdenardis
    • 46. #eduGuruSummit @nickdenardis
    • 47. Feedback loops#eduGuruSummit @nickdenardis
    • 48. Idea Testing Sketch Implement#eduGuruSummit @nickdenardis
    • 49. Idea#eduGuruSummit @nickdenardis
    • 50. Sketch#eduGuruSummit @nickdenardis
    • 51. Implementation#eduGuruSummit @nickdenardis
    • 52. Testing#eduGuruSummit @nickdenardis
    • 53. Testing#eduGuruSummit @nickdenardis
    • 54. Refine#eduGuruSummit @nickdenardis
    • 55. Communicate#eduGuruSummit @nickdenardis
    • 56. Communication = Trust#eduGuruSummit @nickdenardis
    • 57. Blog, post often#eduGuruSummit @nickdenardis
    • 58. #eduGuruSummit @nickdenardis
    • 59. #eduGuruSummit @nickdenardis
    • 60. #eduGuruSummit @nickdenardis
    • 61. #eduGuruSummit @nickdenardis
    • 62. What we will cover Problems Solutions Tools#eduGuruSummit @nickdenardis
    • 63. Books • Rocket Surgery Made Easy Steve Krug • Content Strategy for the Web Kristina Halvorson • Web Form Design Luke Wroblewski • Neuro Web Design Susan M. Weinschenk#eduGuruSummit @nickdenardis
    • 64. Tools • CrazyEgg.com • Woopra.com • Websort.net • Wordpress.com • Tumblr.com#eduGuruSummit @nickdenardis
    • 65. CrazyEgg#eduGuruSummit @nickdenardis
    • 66. Woopra#eduGuruSummit @nickdenardis
    • 67. Woopra#eduGuruSummit @nickdenardis
    • 68. Websort#eduGuruSummit @nickdenardis
    • 69. Questions?#eduGuruSummit @nickdenardis
    • 70. Thank you http://slideshare.net/nickdenardis/#eduGuruSummit @nickdenardis
    • 71. Photo Credits • http://www.flickr.com/photos/jenniferbrooke/4903005798/ • http://www.flickr.com/photos/lobraumeister/3719898954/ • http://www.flickr.com/photos/rowmuse/309535784/ • http://www.flickr.com/photos/traftery/4773457853/ • http://www.woopra.com/features/visitor-tracking/#eduGuruSummit @nickdenardis

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