Give Your Content Legs and Run With It - PSUWEB11

Give your content legs and run with it!

Who are we?Nick DeNardis Mallory Wood@nickdenardis @mallorywoodAssociate Director of Assistant Director ofWeb Communications Marketing, Social MediaWayne State University Saint Michael’s College

What is a website?

“A website is a collection of related web pages containing images, videos or other digital assets. Awebsite is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called URL.” -- Wikipedia

Your web presence

Any where, any timeAudiences interact with content, not a website

Isn’t social doing enough? http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/

89,728 visitors 1,015 shares

OpportunitiesTurn one piece of content into ﬁve

Not just your users but YOU spreading your content!

What is content?

Approach to content: Reactive vs. Proactive Repurpose vs. Redo Interactive

Low hanging fruit

Most Popular pages this week

Auto Suggestdestination pages

10 facts about your institutionEveryone has them.. How can we extend them?

Scavenger Hunt Text http://wayne.edu/wordhunt/

Clues• The letter is inside the building guarded by Hippocrates.• It is inside the building where you can see all the stars at night. The time changes color on this building at night.• It is outside the building on campus that was purchased for $1. Look for a statue holding a book.

Scavenger Results

Interactive Web Video

Video Contest

Video Contest Texthttp://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv

Interactive http://texasexes.org/tenthings/

Interactive

Virtual Campus Tour

Virtual Campus Tour http://www.youtube.com/watch?v=uY5aduiy5j8

Virtual Campus Tour TOUR This was @Jer3my’s idea!

FAQ’sEver think to yourself, “why am I writing this?”

Well stop!It isn’t helping your users discover your content

FAQ’s re-imagined http://www.pugetsound.edu/admission/

FAQ’s re-imagined http://www.formspring.com/saintmichaels

FAQ’s re-imagined http://www.formspring.me/gabbismc

http://admissions.wayne.edu/

FAQ’s re-imagined http://vyou.com/gabbismc

Tracking EffectivenessDon’t bother doing anything if you’re not tracking

Step 1: Figure out what to track• Homepage • Landing Page• Admissions • Click (anywhere)• Schedule a Tour • Submit a Question• Thank You • Subscribe to Updates • Open Subscription Email • Click on Email Link

Step 2:Figure out how to track it

Step 3:Actually track it

Setup a schedule that works for you

Calendar necessities Academic calendar Recruitment schedule Special events

So... now what?

Evaluate your sitehttp://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/internships-and-co-ops

Google Custom Maps

Questions?

Thank you!http://slidesha.re/psuweb11-legs

Photo Credits• http://www.ﬂickr.com/photos/marsdd/ 1893884585/• http://www.ﬂickr.com/photos/ littleblackcamera/438163705/

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Give Your Content Legs and Run With It - PSUWEB11

by Nick DeNardis on Jun 13, 2011

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