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    Moneymakingtechniques Moneymakingtechniques Presentation Transcript

    • The Money MakingTechniquesEvery Start-upshould know.@boardofinno by @nickdemeyboardofinnovation.comcc flickr zizzy
    • In this slide deck17Techniques36+Examples
    • We help corporatesinnovate like startups.www.boardofinnovation.com@boardofinnoTraining.Bootcamps....@nickdemeyEnjoy the presentation!All feedback is welcome.
    • The #1 questioninnovators ask us:
    • “What revenue model should I use?”= the wrong question to ask.“Why will people pay me?”= the right question.
    • First understand why peopleput their money on the table.
    • First understand why peopleput their money on the table.Only then explore how you cancapture that value with astrong business model.
    • . Like a Boss. Be part of a Mob. Mystery & Thrills. “I own this Sh*t”. Collection Completion. Keeping secrets. Harder, better, Faster!. the VIP-treatment. Push the buttons. Just like me. Serve me. The clock is ticking. Reduce guilt/ fairness. Mine is bigger. Show me the numbers. Call me maybe?. Fear of missing outWhat is missing?tip us @boardofinno or @nickdemey17 Why people pullout their wallet:reasons
    • People want to look professional.cc flickr Thompson CLet’s start with thefirst techniqueLike a Boss
    • People want to look professional.Example: Chocolat AppIf you don’t pay $49 thefont of this Mac text editorwill change to Comic Sans.The horror.Know a better example? - tip us @boardofinno or @nickdemey
    • People want to look professional.Example: Windows VistaYou don’t want to be that manager/sales lady/... whoopens up “Home Basic” in a meeting, right?vsKnow a better example? - tip us @boardofinno or @nickdemey
    • People want to look professional.Example: Slideshare.netThe only reason why wepay Slideshare $190/yearis that our decks wouldn’tlook like this...ADSKnow a better example? - tip us @boardofinno or @nickdemey
    • People want to look professional.Example: Slideshare.netThe only reason why wepay Slideshare $190/yearis that our decks wouldn’tlook like this...< but like this.Know a better example? - tip us @boardofinno or @nickdemey
    • People want to look professional.Example: Flickr.comSome people pay $25/yjust to have the PRO badge.and so on...you get the message.Know a better example? - tip us @boardofinno or @nickdemey
    • People want to belong to a group, something bigger.cc flickr Natural-HeartBe part of a Mob
    • People want to belong to a group, something bigger.Example:Founderscard.comA €495 membership to getaccess to exclusive perksfor entrepreneurs.You have to knowsomeone (referral code) toget access. #smartKnow a better example? - tip us @boardofinno or @nickdemey
    • People want to belong to a group, something bigger.Example: App.netWould you pay to useTwitter? Some do! App.netoffers a paid alternative.But on twitter you’re auser, here you’re amember, starting at $5/m.You share a common goal:open ad-free social networkKnow a better example? - tip us @boardofinno or @nickdemey
    • People want to belong to a group, something bigger.Example: Kickstarter.comYou’re not a user, memberbut a backer on kickstarter.You pay (donate) money tobecome part of amovement.For some the actualproduct is optional. Beingpart of the process is moreimportant.Know a better example? - tip us @boardofinno or @nickdemey
    • More inspiration & tips?Download all slides as PDF@boardofinno @nickdemeyPDF
    • To experience and discover new thingscc flickr dominiquebMystery & Thrills
    • To experience and discover new thingsc - yanidel.comExample: Zynga FarmvilleWhat’s in the box? Todiscover the contentsgamers couldspam 10 friends orpay 20 Farm Coins($10 = 55 Farm coins)This is one of the mostlucrative ‘gambling’techniques used in Free-to-play games these days.Know a better example? - tip us @boardofinno or @nickdemey
    • To experience and discover new thingsExample: Carrot Todo appThis paid iOS app ($0.99)has an attitude. It mightget mad at you, tease you,and so on...Very smart tactic todifferentiate the app fromthe thousands of otherTodo apps.Many in-app purchases areavailable.Know a better example? - tip us @boardofinno or @nickdemey
    • People hate to lose things.“I own this Sh*t”
    • People hate to lose things.Example: Pinboard.inYahoo decide to closedown the free serviceDelicious.Pinboard quickly launcheda paid alternative to saveyour bookmarks.10$ - one time feeKnow a better example? - tip us @boardofinno or @nickdemey
    • Example: Gmail.comWhen Gmail is full, youdon’t won’t to sort outthousands of mails to seewhat can be deleted. Youjust pay.Starting at 5$/y for 20GigPeople hate to lose things.Know a better example? - tip us @boardofinno or @nickdemey
    • cc flickr alexnakoPeople love to complete a set when possibleCollection Completion
    • cc flickr Natural-HeartPeople love to complete a set when possibleExample: Fontshop.comYou might have enoughwith 3 fonts version. (italic,bold,...) but when there are16 variations in total somepeople will just buy them all.Just to be sure and for thesake of completeness.Know a better example? - tip us @boardofinno or @nickdemey
    • cc flickr Natural-HeartPeople love to complete a set when possibleKnow a better example? - tip us @boardofinno or @nickdemeyExample: Humble BundleThe pay-what-you-wantmodel is already smart butin order to have all 9games, the full package,you have to pay more thanaverage.An easy nudge to put moremoney on the table.
    • cc flickr verbeeldingskr8Able to control privacyKeeping secrets
    • cc flickr verbeeldingskr8Able to control privacyExample: Livestream.comRemove your videos fromthe public stream or theability to set a passwordare Premium features.$333/month.Know a better example? - tip us @boardofinno or @nickdemey
    • cc flickr verbeeldingskr8Able to control privacyExample: Godaddy.comCheap domain names arenice but if you want tokeep your registration infoprivate you pay extra ontop.$9.90/y (without discount)Know a better example? - tip us @boardofinno or @nickdemey
    • To speed things upcc flickr scubabrett22Harder, better, Faster!
    • To speed things upcc flickr scubabrett22Example: Rapidshare.comThis file sharing serviceslimits the download speedof free users. Paralleldownloads are also onlyavailable for paid users.€8.33/mKnow a better example? - tip us @boardofinno or @nickdemey
    • To speed things upcc flickr scubabrett22Example: EvernoteThe files stored byPremium members areprocessed faster than freemembers.For €40/year people cango Premium.Know a better example? - tip us @boardofinno or @nickdemey
    • Let people be first/ focus on exclusivitycc flickr dcmetrobloggerKnow a better example? - tip us @boardofinno or @nickdemeythe VIP-treatment
    • Let people be first/ focus on exclusivityExample: SteamSome gamers pay to playunfinished games solelyfor the right to experiencethe game first.Do note: It’s not a pre-sale.Know a better example? - tip us @boardofinno or @nickdemey
    • Let people be first/ focus on exclusivityExample: Plex Media AppA subscription on the plexpass (starting €3.99/m)gives users early access tonew features.To iOS app itself costsalready $4.99.Know a better example? - tip us @boardofinno or @nickdemey
    • Give users the right to tweak/ controlPush the buttons
    • Give users the right to tweak/ controlExample: Yammer.comIn order to manage a largeuser base or to changespecific settings manyservices provide premiumpaid features for admins.Yammer: 3$/user/month
    • Give users the right to tweak/ controlExample: Appmakr.comThis app iphone builderoffers Premium users theability to add custom linesof codes and to tweak theHTML.$79/app/month
    • . Like a Boss. Be part of a Mob. Mystery & Thrills. “I own this Sh*t”. Collection Completion. Keeping secrets. Harder, better, Faster!. the VIP-treatment. Push the buttons. Just like me. Serve me. The clock is ticking. Reduce guilt/ fairness. Mine is bigger. Show me the numbers. Call me maybe?. Fear of missing outWhat is missing?tip us @boardofinno or @nickdemey17You are halfway!reasons
    • Let user personalize their experienceJust like me
    • Let user personalize their experienceExample: Wetransfer.comThis file transfer serviceoffers numerous optionsto personalize thebranding & experience.Know a better example? - tip us @boardofinno or @nickdemey
    • Let user personalize their experienceExample: Windows 7As a bad example,Windows 7 Starter edition(the cheapest version)didn’t allow customers tochange the desktopbackground.A bad decision that createda lot of frustration.Know a better example? - tip us @boardofinno or @nickdemey
    • People will always pay for convenienceServe me
    • People will always pay for convenienceExample: Shoeboxed.comThis app takes away thehassle to keep track ofreceipts & expenses. Youtake a picture, thescanning services does therest.Starting at $9.95/mKnow a better example? - tip us @boardofinno or @nickdemey
    • People will always pay for convenienceExample: useSold.comA newcomer in the field ofe-commerce. Just take aphoto of an item you wantto sell. They do the rest(from price setting toshipment).They take a (secret)margin on top of yourpayout.Know a better example? - tip us @boardofinno or @nickdemey
    • Add enough time pressureThe clock is ticking
    • Add enough time pressureExample:Business Model HubThe faster you joined thisonline writing communitythe lower entry ticket was.The fee started at $24 androse gradually to $243.Know a better example? - tip us @boardofinno or @nickdemey
    • Add enough time pressureExample: iBood.comOne of the easiest tricks ofthe book. Deals orofferings that are limitedin time. iBood has 1 offeravailable per day.Take it or leave it.Know a better example? - tip us @boardofinno or @nickdemey
    • People want to limit negative feelings.Reduce guilt/ fairness
    • People want to limit negative feelings.cc flickr kensteinExample: Godaddy.comWhen buying domainnames (or other impulsiveproducts) people mightfeel guilty. To reduce this‘negative‘ feeling you couldlink your product tocharity.The “round up” approach is anice way to tackle this.
    • People want to limit negative feelings.cc flickr kensteinExample: iTunesMany people still buymusic because it “feelsright”. They don’t think it’sfair to download music viatorrents.For some products it helps toemphasize that “you did theright thing.”
    • cc flickr gioxxswallSome (men) like to brag or show off.Mine is bigger
    • cc flickr gioxxswallSome (men) like to brag or show off.Example: I am Rich appRemember this extremecase? Several peopleactually paid $999.99 tohave an app that doesnothing more thanshowing a red diamond,just to show off.
    • cc flickr gioxxswallSome (men) like to brag or show off.Example: ARGirlThere should be an appcategory: “show off atparties”. Many small paidapps have only one goal.Trying to impress friendswith the next (paid)gimmick.
    • People like to get insightscc flickr seenoevilShow me the numbers
    • People like to get insightsExample: Polar appWhile this health trackingapp is free you have to payto have a betterunderstanding of thefigures.$5 for 5min status check.Know a better example? - tip us @boardofinno or @nickdemey
    • People like to get insightsExample: Runkeeper EliteYou can track yourworkouts with Runkeeperbut to get detailed insightsin your performance youhave to upgrade.$19,99/yearKnow a better example? - tip us @boardofinno or @nickdemey
    • Let people communicate/ connectcc flickr nnovaCall me maybe?
    • Let people communicate/ connectExample: SinglesAroundMeThis app scans yourneighborhood for matches.But the number of messagesyou can send is limited.Paid in-app upgrades areavailable to continue theconversation.Up to $19.99 per package.
    • Let people communicate/ connectExample: Facebook.comFacebook is experimentingwith paid conversations (ifyou want to messagestrangers).$1 to reach the inbox
    • People want to get notifiedc - yanidel.comFear of missing out
    • People want to get notifiedc - yanidel.comExample: unfollowed.meWould you pay $4.99 toget notified when peopleunfollow you on twitter?This paid service believesyou will!Know a better example? - tip us @boardofinno or @nickdemey
    • People want to get notifiedc - yanidel.comExample: Netvibes.comThis social mediamonitoring services haspremium alert features toget notifications & alerts.The service ain’t cheap:$499/monthKnow a better example? - tip us @boardofinno or @nickdemey
    • People want to get notifiedc - yanidel.comExample: TomTom GPSAn expensive in-apppurchase of €29.90 tohave access to 1 year oftraffic alerts.This update is the #1 paidfeature for this app (on topof the 1 time €89.99 fee toinstall the car nav app).Know a better example? - tip us @boardofinno or @nickdemey
    • 17TechniquesSmart digital revenuemodels combine aselection of these
    • CollectionCompletionPeople havecontrol.DoingGoodThrill towin.Public list,to brag.Example!TimePressure
    • Go!It’s up to you!
    • www.boardofinnovation.com@boardofinno @nickdemeywww.boardofinnovation.com/trainingWe give training to corporates onBusiness Model Innovation& Intrapreneurship