This presentation was part of a panel called "Unlock the Power of Fans" at Transmedia Los Angeles monthly meetup in June, 2013 in which I discussed the new Theatrics.com collaborative storytelling platform. Here's more detail:
For an entertainment property nothing is more valuable… or dangerous! Transmedia strategies aim to engage with fans wherever they might gather, but "engage" means more than "tell a story" or "sell some merch".
To engage means to listen. It can even mean collaborating with the creative spark in fandom and bringing that back into the work.
This panel will explore the question of how to Unlock the Power of Fans with Nick DeMartino (Theatrics); Kris Longfield (Director of Fanthropology at Cimarron) and Jay Bushman (Lizzie Bennet Diaries, Welcome to Sanditon.)
From understanding what a fan wants to how they can become active members of the storytelling team, we'll dig deep into one of the most exciting areas of transmedia practice.