Future of tv long beach

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  • As an amateur media ecologist, former broadcast news employee, and software developer, I have steered my career to be ahead of the curve. I hope ;)

    But, I like this. It makes evident that which is sometimes difficult to grasp and I think the point that TV broadcasters are fiercely holding on to their dying position is an important one to understand the state the of the industry.
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Future of tv long beach

  1. 1. TEN QUESTIONS THATDEFINE THE FUTURE OF TELEVISION Rotary International - Long Beach CA March 6, 2013
  2. 2. WHAT I DO:Strategy for the Digital Era
  3. 3. MEDIA ACTIVIST, 1962
  4. 4. LET’S LOOK INTO THE FUTURE
  5. 5. CHANGING TIRES... WHILE DRIVING
  6. 6. TELEVISION: STRENGTHS• Local TV: news, weather sports• Network TV: premium content & national reach• Cable TV: a better business model TV’S GOLDEN AGE
  7. 7. TELEVISION: WEAKNESSES• Seismic technology shift• Video is everywhere• TV is just an application• Legacy business model• Digital creates new media• Protective of status quo• Don’t think like ‘digital natives’ TV’S DEATH THROE
  8. 8. INTENSE COMPETITIONContent is digitalInternet connects everythingNew devices proliferatingNew types of programmingNew types of networksNew business models
  9. 9. INTENSE COMPETITION ★Xbox ★Hulu ★iTunes ★Amazon ★Netflix ★YouTube
  10. 10. PUT YOU IN “YOUTUBE”• 48 hours per minute• 3 billion views per day• 44% of WW video views• 33% of US video views• 21 hours per month• #2 search engine• 10,000 content partners• YouTube’s 100+ premium channels - like early cable TV
  11. 11. IT’S A SOCIAL WORLD• TV is chasing social• Tweets = engagement• “Likes” = customers• Followers = dialog• Subscribers = $$• Don’t forget the blogs
  12. 12. 2-SCREEN ENGAGEMENT• Consumer connection• Social check-in• Gamification• Rewards/badges• Sponsorships• Loyalty programs
  13. 13. TEN QUESTIONS• What is a channel? • How do you share?• What is a remote? • Where do you watch?• What is a screen? • How do you create?• What is an ad? • How do you participate?• How do you watch? • What is reality?
  14. 14. WHAT IS A CHANNEL?• Internet: always on• Videoon-demand: downloads & streams• OTT: websites are networks• Time- and place- shifted
  15. 15. WHAT IS A REMOTE?• Keyboard• Second Screen (touch)• Gestural interfaces• Voice command• Facial recognition• Glasses, watches
  16. 16. WHAT IS A SCREEN?• TVis an application, not a device• Screens are everywhere• Screens get huge• Screens in our pocket
  17. 17. WHAT IS AN AD?• Personalized, targeted• The Virtual Self• Interactive• T-commerce, M-commerce• Content as brand, brand as content
  18. 18. HOW DO YOU WATCH?• Watch with friends (real & virtual)• Motion capture, telepresence & holograms• Interact w/content & characters• Viewing becomes persistent & immersive (transmedia)
  19. 19. HOW DO YOU SHARE?• Social graph integrated at every level• Content discovery is social• Sharing reflected in content formats
  20. 20. WHERE DO YOU WATCH?• Screens are pervasive• Vivid portable screens• Content (TV) follows you• Cloud storage• Stop & start all day
  21. 21. HOW DO YOU CREATE?• UGC as an emergent form• Faster, better, cheaper tools• Crowd-sourced production• Proliferation of outlets• The rise of the fan/producer
  22. 22. HOW DO YOU PARTICIPATE?• Merger of story forms (linear, games, distributed)• Riseof collaborative narratives• Integration of big data• Fan voting for more than just stars
  23. 23. WHAT IS REALITY?• Multi-sensory experience• Perfected 3D• Holographic video• Olfactory and tactile• Multiple POVs and camera angles
  24. 24. DISRUPTIONDISRUPTOR
  25. 25. TOMORROW IS NOW ...• IP-enabled TVs/screens • Pervasive social graph• Content in the cloud • “Expanded” TV shows• Over-the-top networks • Browsers & search across delivery systems• Apps (TVs, mobile) • The virtual self: content• Powerful mobile devices follows people• Voice & gestural command
  26. 26. NICK DEMARTINO• TWITTER: • WEBSITE: @nickdemartino www.nickdemartino.net• EMAIL: • BLOG(and newsletter): nrdemartino@gmail.com www.nickdemartino.net/ blog
  27. 27. Thank You Very Much

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