SlideShare a Scribd company logo
1 of 45
Download to read offline
Fan Centric Media
Theatrics.com, LLC
October , 2013
Thank you for your time and the opportunity to discuss Fan-centric media & Theatrics.com
LLC.
Welcome to Theatrics, our new fan-powered video and storytelling platform that makes it easy
for passionate fans to co-create a new kind of collaborative online story experience.
Passionate fans fuel today’s content
Content with the most engagement wins. But clicking and liking is not enough in an era when
fans want more.
How Fan Centric Is Your Media?
Digital (Mostly)
Multiplatform (Maybe)
Interactive (Low vs. High)
Social (Shareable)
Media Dense (Video)
Contextual (Story)
There are a range of factors that help us understand how “fan-centric” your media may be. Of course, it’s all digital media. Sometimes the story plays out on
several platforms. Sometimes there is interactivity -- “Low is liking or clicking” & “High is deep fan engagement. It is shareable across the web. Then there’s the
question of density -- video and gaming are dense. Text is not. Finally, we talk about context, especially the story in which fan engagement occurs.
Fan Centric Media
Fans co-create with the author
Contribute own content (video, images, text)
Follow and be followed (social)
Context of a story or brand experience
Shareable across many platforms
I don’t have to tell you that the Internet has powered a revolution in the relationship between audiences & the
content they consume. They expect 2-way communications with their favorite shows, stars, and content of all
sorts. The most passionate among them want to co-create.
Second Life is text-and-graphics-based role-playing.
Lonely Girl 15 was a very influential early use of YouTube in which actors portrayed
young people’s lives as if they were really opening up to the world via video. Most
people thought these were real people, and responded in kind with video uploads of
their own, creating a tapestry of video storytelling that was quite unique. What has
become a standard feature of YouTube was pioneered by Lonely Girl, and the lessons
are being applied by the firm founded by its producers: EQAL. http://www.eqal.com/
RIDES and ELSEWARE: proprietary platforms
A GHOST STORY is the proof of concept for RIDES. Other announced projects include
DIRTY WORK, a comedy, ZOMBIES!, a horror-musical, GANGSTER GEEKS, post-
apocalyptic story FLARE, and a kinetic action serial called CASCADE. Their content is
“delivered via Internet browsers, smartphones, game consoles, TVs, movie screens
and in the physical world.”
Interactive online storytelling platform
(video, text & image)
New form of online video experience
where fans co-create
Unique UGC format that gives the
creator full suite of tools and high
degree of control
Novel end-user experience: social,
immersive, performance-based &
game-like
What is Theatrics?
Our product is a full-featured cloud-based platform for the creation & management of a new kind of interactive
story. Show creators use simple online tools to shape and manage their stories. End-users can simply
explore..or..share like a social network..or..play as in a game, or participate fully with their own content.
Storytellers BrandsMedia Networks
Educators ConsumersCompanies
Who Can Use Theatrics?
So far, our main focus has been entertainment, but Theatrics is a broad SaaS platform that
can benefit many types of customers.
Beckinfield was our proof of concept for which we created our two-level platform -- It’s both an authoring platform for
interactive stories, and a destination for the experience and co-creation of these stories. It’s WordPress, married to live action
role playing, Second Life for humans.
It’s both an authoring platform for interactive stories, and a destination for the experience and co-creation of these stories. It’s
WordPress, married to live action role playing, Second Life for humans.
For USA Network, Theatrics helped create The S#cial Sector, an online edition of PSYCH, showing that the
platform could be used to invite user-generated content into a branded storyworld
“Welcome to Sanditon” is the sequel to popular multiplatform webseries ‘Lizzie Bennet’s
Diaries’, both based on Jane Austen novels. Sanditon permits fans to co-create the story
based on Austen’s unfinished novel.
AURELIA: is billed as an interactive Steampunk Adventure Starring You. We’ll take a closer
look at the user experience for AURELIA fans. I’ll get back to AURELIA in a moment.
Anyone can create a Theatrics account & launch an interactive show with our self-service
platform..or participate in someone else’s show as a character.
Documentarian Jon Reiss is building a Theatrics showcase for the global street art community
to support the release of his new film Bomb-it 2.
THE GHOST CLUB is a new site that will launch in October, which invites ghost-hunters to
upload evidence of ghost sitings, in conjunction with a film and web series… leading up to
Halloween 2013.
WIKIA is the quintessential example -- a community where the most passionate fans can
collect and share their most cherished content, and connect with others with the same
passion.
WIKIA is the quintessential example -- a community where the most passionate fans can
collect and share their most cherished content, and connect with others with the same
passion.
INVITATION:
Begin a co-creation
experience with your fans
now during Theatrics’ open
beta test period.
SOME USE CASES:
• Back Story/ Alternate Story
• Documentary: research
• Actor or subject casting
• Contests & competitions
• In character vlog/blogs
• Brand ambassadorship
Theatrics Interactive Shows
Show creator defines
story, characters, calls-
to-action in a
contained story world
that they direct &
control.
Audience members
join a show to
explore, play, share or
perform in the story
in character & earn
points and badges.
Theatrics is a story engine, with which the creator shapes, controls and directs a series over time. You are in charge! There
are no intrusions or distractions. Fans become more immersed than on other platforms, because they co-create a story,
helping to drive the action forward by creating and performing in character.
How it works:
A registered user has an idea, uses the show creation wizard to set up the show, invites an audience to join the show, and
provides ongoing guidance through the Theatrics Dashboard to help fans co-create the expansion of the show over time.
• Explore a story, follow others, share, comment, rate
• Co-create story with your own character, upload video (+)
• Connect with other fans backstage; earn points/badges
• Launch your own story at any time
Theatrics Fan Experience
Once a show is launched, other fans can explore the story, follow favorite characters, comment, share, & socially interact. Or
go deeper by creating a character, uploading video, images and text, and drive the story forward...Users collaborate using our
public forum… earn points & badges for their activities on the site -- like a game.
Let me show you: I go to Theatrics.com and click “Try Theatrics Now”
I can sign in with Facebook or create a new account using my email address.
Since I’ve already got an account, I’m taken to my Dashboard. You can see that I have
subscribed to two shows, but I haven’t created any of my own. I click the button “Add a New
Show.”
I am taken to the Show Creation Wizard’s overview page, which explains all the steps on one
page.
After reading the Overview, I hit the start button. The Wizard guides me through 5 steps to create the container
for my show. I can skip ahead and come back later if I want, filling in the fields, adding links, pictures, characters,
videos and calls to action for my interactive show.
Lisa England used the Wizard to create AURELIA.
Show header
Call to Action
Content window
Social links
Fan response tools
Info about
window
•The header carries the title, subtitle and author. • The content window displays the file -video, blog or image.
•Below the player window is information about that content, and a full suite of social and sharing links.
•Fans can use tools to post responses & can check out the latest calls to action.
Scrolling down, I see the menu. I select Getting Started, which displays the files that Lisa has created to fill in the back story of
her world, which is complex. At every step of the way I can share, cheer, or report, Tweet, like, or comment. I can also search
the entire site from this menu.
The next tab gives me details about the show, including links and associated sites and
accounts on social networks, instructions to players, and quick links.
The Persona tab lists all the players in the show. I can click on the thumbnail to see all of the
content they’ve uploaded and to follow them.
The “Featured” tab displays thumbnails and data for the Personas that Lisa has designated as
“Featured” -- She can change these whenever she wants.
The “Popular” tab generates thumbnails of most-viewed posts and videos, auto-generated by
Theatrics.
The “Recent” tab displays thumbnails and data from Personas by date and time.
The “Catch-up” tab shows the most recent videos and posts from the Personas that I’m
following.
Theatrics is constantly adding features to the platform in response to beta and other customer feedback.
Theatrics Admin Panel
At the platform level, the Theatrics system offers a full featured admin panel as well as Google analytics.
Theatrics Admin Panel
You can monitor all shows -- pending, private and public, and track engagement activity across a number of metrics.
• Coded using LAMP
• Cloud-based platform (AWS)
• Video served by Viddler
• Can integrate any video platform
• Self-serve model in open beta
• White-label customization for partners
Theatrics Technology
Solutions for your clients can range from interoperability to full integration. Our technical team, headed by Steve Park, has
built a robust scaleable platform that runs on AWS and Viddler, but can be customized as we have for white label customers
such as NBCU.
Staging Servers
Small
Database
Server
Small
DevWeb
Server
Small
DevTools
Server
Large
DevWeb
Server
Firewall
Large
Processing
Server
RDS
Large
Staging
Server #1
Small
Staging
Server #2
Firewall
Load
Balancer
Large
Processing
Server
RDS
Large
Production
Server #1
Large
Production
Server #n
Source Control
Project management
Bug Tracking
Development Servers
Production Servers
Firewall
Load
Balancer
Large
Production
Server #2
Theatrics Engineering
Theatrics Users
Show Creators
Co-producers
Actors/Participants
Members
Streaming CDN
Theatrics’ robust infrastructure scales.
Thank you very much.
Thank you very much. We’re open for your ideas, suggestions, and questions.

More Related Content

What's hot

Convergence final
Convergence finalConvergence final
Convergence finalrcmedia-kb
 
Kingston frontenacs flash mob analysis
Kingston frontenacs flash mob analysisKingston frontenacs flash mob analysis
Kingston frontenacs flash mob analysisMichelle Pizzinato
 
The inside experience- My story so far
The inside experience- My story so farThe inside experience- My story so far
The inside experience- My story so faryayayaya76
 
Transmedia and Augmented Reality
Transmedia and Augmented RealityTransmedia and Augmented Reality
Transmedia and Augmented RealityRobert Pratten
 
Transmedia presentation
Transmedia presentation Transmedia presentation
Transmedia presentation Ned Donohoe
 
NYC Social TV Meetup - April 2011
NYC Social TV Meetup - April 2011NYC Social TV Meetup - April 2011
NYC Social TV Meetup - April 2011Adam Simon
 
RTCRM Perspectives February 2011
RTCRM Perspectives February 2011RTCRM Perspectives February 2011
RTCRM Perspectives February 2011RTC
 
SW Creative Digital Comm October 12
SW Creative Digital Comm October 12SW Creative Digital Comm October 12
SW Creative Digital Comm October 12Emily Reeves Dean
 
Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)
Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)
Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)The_Joker
 
Cross media between gaming and storytelling
Cross media between gaming and storytellingCross media between gaming and storytelling
Cross media between gaming and storytellingValentina Rao
 
Viral Marketing
Viral MarketingViral Marketing
Viral MarketingRahib
 
The Movement Project 55+
The Movement Project 55+The Movement Project 55+
The Movement Project 55+kylelabrache
 
Social media marketing for small publishing houses
Social media marketing for small publishing housesSocial media marketing for small publishing houses
Social media marketing for small publishing housesJulia Zanoletti
 

What's hot (20)

Convergence final
Convergence finalConvergence final
Convergence final
 
Transmedia-Primer
Transmedia-PrimerTransmedia-Primer
Transmedia-Primer
 
Kingston frontenacs flash mob analysis
Kingston frontenacs flash mob analysisKingston frontenacs flash mob analysis
Kingston frontenacs flash mob analysis
 
Question 1
Question 1Question 1
Question 1
 
The inside experience- My story so far
The inside experience- My story so farThe inside experience- My story so far
The inside experience- My story so far
 
Transmedia and Augmented Reality
Transmedia and Augmented RealityTransmedia and Augmented Reality
Transmedia and Augmented Reality
 
Transmedia presentation
Transmedia presentation Transmedia presentation
Transmedia presentation
 
NYC Social TV Meetup - April 2011
NYC Social TV Meetup - April 2011NYC Social TV Meetup - April 2011
NYC Social TV Meetup - April 2011
 
Flashmob finals
Flashmob finalsFlashmob finals
Flashmob finals
 
Modern Communities
Modern CommunitiesModern Communities
Modern Communities
 
Creative Brief
Creative BriefCreative Brief
Creative Brief
 
RTCRM Perspectives February 2011
RTCRM Perspectives February 2011RTCRM Perspectives February 2011
RTCRM Perspectives February 2011
 
SW Creative Digital Comm October 12
SW Creative Digital Comm October 12SW Creative Digital Comm October 12
SW Creative Digital Comm October 12
 
Social Style
Social StyleSocial Style
Social Style
 
Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)
Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)
Reservoir Hill and Audiences for Online Interactive Drama (Hardy et al. 2011)
 
Cross media between gaming and storytelling
Cross media between gaming and storytellingCross media between gaming and storytelling
Cross media between gaming and storytelling
 
Avatar marketing essay
Avatar marketing essayAvatar marketing essay
Avatar marketing essay
 
Viral Marketing
Viral MarketingViral Marketing
Viral Marketing
 
The Movement Project 55+
The Movement Project 55+The Movement Project 55+
The Movement Project 55+
 
Social media marketing for small publishing houses
Social media marketing for small publishing housesSocial media marketing for small publishing houses
Social media marketing for small publishing houses
 

Viewers also liked

Online Library Resources
Online Library ResourcesOnline Library Resources
Online Library ResourcesKyle Winward
 
Mercados Energéticos en Colombia
Mercados Energéticos en ColombiaMercados Energéticos en Colombia
Mercados Energéticos en ColombiaJaime Bermúdez
 
Future of tv long beach
Future of tv   long beachFuture of tv   long beach
Future of tv long beachNick DeMartino
 
Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5
Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5
Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5Sergio Samoilovich
 
Getting Started in Transmedia Storytelling - 2nd Edition
Getting Started in Transmedia Storytelling - 2nd EditionGetting Started in Transmedia Storytelling - 2nd Edition
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
 

Viewers also liked (8)

Online Library Resources
Online Library ResourcesOnline Library Resources
Online Library Resources
 
Mercados Energéticos en Colombia
Mercados Energéticos en ColombiaMercados Energéticos en Colombia
Mercados Energéticos en Colombia
 
Кошки
КошкиКошки
Кошки
 
Future of tv long beach
Future of tv   long beachFuture of tv   long beach
Future of tv long beach
 
STORY, MEET CODE.
STORY, MEET CODE.STORY, MEET CODE.
STORY, MEET CODE.
 
Transmedia4 dallas
Transmedia4 dallasTransmedia4 dallas
Transmedia4 dallas
 
Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5
Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5
Historia Clínica digital - Sistema OpenEMR - Instructivo de uso - Parte 5
 
Getting Started in Transmedia Storytelling - 2nd Edition
Getting Started in Transmedia Storytelling - 2nd EditionGetting Started in Transmedia Storytelling - 2nd Edition
Getting Started in Transmedia Storytelling - 2nd Edition
 

Similar to Fan-centric Media from Theatrics.com

Overview Of Current Museum Presence In Social Media
Overview Of Current Museum Presence In Social MediaOverview Of Current Museum Presence In Social Media
Overview Of Current Museum Presence In Social Mediaconiecto
 
Team energy presentation
Team energy presentationTeam energy presentation
Team energy presentationmikezkay
 
Team energy presentation
Team energy presentationTeam energy presentation
Team energy presentationkazzyfriday
 
Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytellingSxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytellingAndrew Lewellen
 
Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytellingSxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytellingEsther Lim
 
The new-face-of-social
The new-face-of-socialThe new-face-of-social
The new-face-of-socialTokbox
 
Digital Storytelling 2.0
Digital Storytelling 2.0Digital Storytelling 2.0
Digital Storytelling 2.0Jennifer Dorman
 
Bryn Attracting and Addressing Audiences
Bryn Attracting and Addressing Audiences Bryn Attracting and Addressing Audiences
Bryn Attracting and Addressing Audiences seconds101
 
130513 ravensbourne
130513 ravensbourne130513 ravensbourne
130513 ravensbournemullighan
 
ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptx
ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptxERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptx
ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptxVivi Carouzou
 
Designing Sustainable Conversations Through Social Media
Designing Sustainable Conversations Through Social MediaDesigning Sustainable Conversations Through Social Media
Designing Sustainable Conversations Through Social Mediaacarr
 
Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising BARS+TONE
 
Social tv now and soon
Social tv  now and soonSocial tv  now and soon
Social tv now and soonSocialTV
 
Content And Community
Content And CommunityContent And Community
Content And CommunityNeil Perkin
 
The Eliot School of Fine and Applied Arts, May 2011
The Eliot School of Fine and Applied Arts, May 2011The Eliot School of Fine and Applied Arts, May 2011
The Eliot School of Fine and Applied Arts, May 2011Charles McEnerney
 

Similar to Fan-centric Media from Theatrics.com (20)

Overview Of Current Museum Presence In Social Media
Overview Of Current Museum Presence In Social MediaOverview Of Current Museum Presence In Social Media
Overview Of Current Museum Presence In Social Media
 
Team energy presentation
Team energy presentationTeam energy presentation
Team energy presentation
 
Team energy presentation
Team energy presentationTeam energy presentation
Team energy presentation
 
Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytellingSxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling
 
Tmc tools final
Tmc tools finalTmc tools final
Tmc tools final
 
Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytellingSxsw 2011 interactive_narratives_creating_the_future_of_storytelling
Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling
 
The new-face-of-social
The new-face-of-socialThe new-face-of-social
The new-face-of-social
 
Digital Storytelling 2.0
Digital Storytelling 2.0Digital Storytelling 2.0
Digital Storytelling 2.0
 
Bryn Attracting and Addressing Audiences
Bryn Attracting and Addressing Audiences Bryn Attracting and Addressing Audiences
Bryn Attracting and Addressing Audiences
 
130513 ravensbourne
130513 ravensbourne130513 ravensbourne
130513 ravensbourne
 
ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptx
ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptxERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptx
ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptx
 
Get your hands dirty with Social Software
Get your hands dirty with Social SoftwareGet your hands dirty with Social Software
Get your hands dirty with Social Software
 
Designing Sustainable Conversations Through Social Media
Designing Sustainable Conversations Through Social MediaDesigning Sustainable Conversations Through Social Media
Designing Sustainable Conversations Through Social Media
 
Odense
OdenseOdense
Odense
 
Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising
 
Social tv now and soon
Social tv  now and soonSocial tv  now and soon
Social tv now and soon
 
Content And Community
Content And CommunityContent And Community
Content And Community
 
Gadget list
Gadget listGadget list
Gadget list
 
Gadget list
Gadget listGadget list
Gadget list
 
The Eliot School of Fine and Applied Arts, May 2011
The Eliot School of Fine and Applied Arts, May 2011The Eliot School of Fine and Applied Arts, May 2011
The Eliot School of Fine and Applied Arts, May 2011
 

Recently uploaded

ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfErianderson Oliveira
 
Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkEmergency Art
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWQuiz Club NITW
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWQuiz Club NITW
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024Made In Canada Hip Hop
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxbasusubhodeep30
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Kim Epstein
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Partsapfelshorle
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxRenesCindyGelbero
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Amil baba
 
Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spingameseotwo
 
MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfhappycocoman
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreSalty Vixen Stories & More
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsgameseotwo
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024gameseotwo
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxhappycocoman
 

Recently uploaded (16)

ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
 
Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen Denmark
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITW
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITW
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptx
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Parts
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docx
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
 
Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spin
 
MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdf
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & More
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free credits
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptx
 

Fan-centric Media from Theatrics.com

  • 1. Fan Centric Media Theatrics.com, LLC October , 2013 Thank you for your time and the opportunity to discuss Fan-centric media & Theatrics.com LLC.
  • 2. Welcome to Theatrics, our new fan-powered video and storytelling platform that makes it easy for passionate fans to co-create a new kind of collaborative online story experience.
  • 3. Passionate fans fuel today’s content Content with the most engagement wins. But clicking and liking is not enough in an era when fans want more.
  • 4. How Fan Centric Is Your Media? Digital (Mostly) Multiplatform (Maybe) Interactive (Low vs. High) Social (Shareable) Media Dense (Video) Contextual (Story) There are a range of factors that help us understand how “fan-centric” your media may be. Of course, it’s all digital media. Sometimes the story plays out on several platforms. Sometimes there is interactivity -- “Low is liking or clicking” & “High is deep fan engagement. It is shareable across the web. Then there’s the question of density -- video and gaming are dense. Text is not. Finally, we talk about context, especially the story in which fan engagement occurs.
  • 5. Fan Centric Media Fans co-create with the author Contribute own content (video, images, text) Follow and be followed (social) Context of a story or brand experience Shareable across many platforms I don’t have to tell you that the Internet has powered a revolution in the relationship between audiences & the content they consume. They expect 2-way communications with their favorite shows, stars, and content of all sorts. The most passionate among them want to co-create.
  • 6. Second Life is text-and-graphics-based role-playing.
  • 7. Lonely Girl 15 was a very influential early use of YouTube in which actors portrayed young people’s lives as if they were really opening up to the world via video. Most people thought these were real people, and responded in kind with video uploads of their own, creating a tapestry of video storytelling that was quite unique. What has become a standard feature of YouTube was pioneered by Lonely Girl, and the lessons are being applied by the firm founded by its producers: EQAL. http://www.eqal.com/
  • 8. RIDES and ELSEWARE: proprietary platforms A GHOST STORY is the proof of concept for RIDES. Other announced projects include DIRTY WORK, a comedy, ZOMBIES!, a horror-musical, GANGSTER GEEKS, post- apocalyptic story FLARE, and a kinetic action serial called CASCADE. Their content is “delivered via Internet browsers, smartphones, game consoles, TVs, movie screens and in the physical world.”
  • 9. Interactive online storytelling platform (video, text & image) New form of online video experience where fans co-create Unique UGC format that gives the creator full suite of tools and high degree of control Novel end-user experience: social, immersive, performance-based & game-like What is Theatrics? Our product is a full-featured cloud-based platform for the creation & management of a new kind of interactive story. Show creators use simple online tools to shape and manage their stories. End-users can simply explore..or..share like a social network..or..play as in a game, or participate fully with their own content.
  • 10. Storytellers BrandsMedia Networks Educators ConsumersCompanies Who Can Use Theatrics? So far, our main focus has been entertainment, but Theatrics is a broad SaaS platform that can benefit many types of customers.
  • 11. Beckinfield was our proof of concept for which we created our two-level platform -- It’s both an authoring platform for interactive stories, and a destination for the experience and co-creation of these stories. It’s WordPress, married to live action role playing, Second Life for humans.
  • 12. It’s both an authoring platform for interactive stories, and a destination for the experience and co-creation of these stories. It’s WordPress, married to live action role playing, Second Life for humans.
  • 13. For USA Network, Theatrics helped create The S#cial Sector, an online edition of PSYCH, showing that the platform could be used to invite user-generated content into a branded storyworld
  • 14. “Welcome to Sanditon” is the sequel to popular multiplatform webseries ‘Lizzie Bennet’s Diaries’, both based on Jane Austen novels. Sanditon permits fans to co-create the story based on Austen’s unfinished novel.
  • 15. AURELIA: is billed as an interactive Steampunk Adventure Starring You. We’ll take a closer look at the user experience for AURELIA fans. I’ll get back to AURELIA in a moment.
  • 16. Anyone can create a Theatrics account & launch an interactive show with our self-service platform..or participate in someone else’s show as a character.
  • 17. Documentarian Jon Reiss is building a Theatrics showcase for the global street art community to support the release of his new film Bomb-it 2.
  • 18. THE GHOST CLUB is a new site that will launch in October, which invites ghost-hunters to upload evidence of ghost sitings, in conjunction with a film and web series… leading up to Halloween 2013.
  • 19. WIKIA is the quintessential example -- a community where the most passionate fans can collect and share their most cherished content, and connect with others with the same passion.
  • 20. WIKIA is the quintessential example -- a community where the most passionate fans can collect and share their most cherished content, and connect with others with the same passion.
  • 21. INVITATION: Begin a co-creation experience with your fans now during Theatrics’ open beta test period.
  • 22. SOME USE CASES: • Back Story/ Alternate Story • Documentary: research • Actor or subject casting • Contests & competitions • In character vlog/blogs • Brand ambassadorship
  • 23. Theatrics Interactive Shows Show creator defines story, characters, calls- to-action in a contained story world that they direct & control. Audience members join a show to explore, play, share or perform in the story in character & earn points and badges. Theatrics is a story engine, with which the creator shapes, controls and directs a series over time. You are in charge! There are no intrusions or distractions. Fans become more immersed than on other platforms, because they co-create a story, helping to drive the action forward by creating and performing in character.
  • 24. How it works: A registered user has an idea, uses the show creation wizard to set up the show, invites an audience to join the show, and provides ongoing guidance through the Theatrics Dashboard to help fans co-create the expansion of the show over time.
  • 25. • Explore a story, follow others, share, comment, rate • Co-create story with your own character, upload video (+) • Connect with other fans backstage; earn points/badges • Launch your own story at any time Theatrics Fan Experience Once a show is launched, other fans can explore the story, follow favorite characters, comment, share, & socially interact. Or go deeper by creating a character, uploading video, images and text, and drive the story forward...Users collaborate using our public forum… earn points & badges for their activities on the site -- like a game.
  • 26. Let me show you: I go to Theatrics.com and click “Try Theatrics Now”
  • 27. I can sign in with Facebook or create a new account using my email address.
  • 28. Since I’ve already got an account, I’m taken to my Dashboard. You can see that I have subscribed to two shows, but I haven’t created any of my own. I click the button “Add a New Show.”
  • 29. I am taken to the Show Creation Wizard’s overview page, which explains all the steps on one page.
  • 30. After reading the Overview, I hit the start button. The Wizard guides me through 5 steps to create the container for my show. I can skip ahead and come back later if I want, filling in the fields, adding links, pictures, characters, videos and calls to action for my interactive show.
  • 31. Lisa England used the Wizard to create AURELIA.
  • 32. Show header Call to Action Content window Social links Fan response tools Info about window •The header carries the title, subtitle and author. • The content window displays the file -video, blog or image. •Below the player window is information about that content, and a full suite of social and sharing links. •Fans can use tools to post responses & can check out the latest calls to action.
  • 33. Scrolling down, I see the menu. I select Getting Started, which displays the files that Lisa has created to fill in the back story of her world, which is complex. At every step of the way I can share, cheer, or report, Tweet, like, or comment. I can also search the entire site from this menu.
  • 34. The next tab gives me details about the show, including links and associated sites and accounts on social networks, instructions to players, and quick links.
  • 35. The Persona tab lists all the players in the show. I can click on the thumbnail to see all of the content they’ve uploaded and to follow them.
  • 36. The “Featured” tab displays thumbnails and data for the Personas that Lisa has designated as “Featured” -- She can change these whenever she wants.
  • 37. The “Popular” tab generates thumbnails of most-viewed posts and videos, auto-generated by Theatrics.
  • 38. The “Recent” tab displays thumbnails and data from Personas by date and time.
  • 39. The “Catch-up” tab shows the most recent videos and posts from the Personas that I’m following.
  • 40. Theatrics is constantly adding features to the platform in response to beta and other customer feedback.
  • 41. Theatrics Admin Panel At the platform level, the Theatrics system offers a full featured admin panel as well as Google analytics.
  • 42. Theatrics Admin Panel You can monitor all shows -- pending, private and public, and track engagement activity across a number of metrics.
  • 43. • Coded using LAMP • Cloud-based platform (AWS) • Video served by Viddler • Can integrate any video platform • Self-serve model in open beta • White-label customization for partners Theatrics Technology Solutions for your clients can range from interoperability to full integration. Our technical team, headed by Steve Park, has built a robust scaleable platform that runs on AWS and Viddler, but can be customized as we have for white label customers such as NBCU.
  • 44. Staging Servers Small Database Server Small DevWeb Server Small DevTools Server Large DevWeb Server Firewall Large Processing Server RDS Large Staging Server #1 Small Staging Server #2 Firewall Load Balancer Large Processing Server RDS Large Production Server #1 Large Production Server #n Source Control Project management Bug Tracking Development Servers Production Servers Firewall Load Balancer Large Production Server #2 Theatrics Engineering Theatrics Users Show Creators Co-producers Actors/Participants Members Streaming CDN Theatrics’ robust infrastructure scales.
  • 45. Thank you very much. Thank you very much. We’re open for your ideas, suggestions, and questions.