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How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program
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How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program

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slides to accompany presentation for ALI healthcare social media conference on 10/6/2009

slides to accompany presentation for ALI healthcare social media conference on 10/6/2009

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  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  • Cheerleader story <br /> Everyone knows the story of Paul Revere - in one night he covered over 30 miles <br /> His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message <br /> <br /> But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <br /> <br /> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. <br /> <br /> Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. <br /> <br /> As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ... <br /> <br /> The moral of this is twofold: <br /> 1) be careful who you take advice from - they may be a Dawson <br /> 2) We are all Paul Reveres - everyone in this room is a cheerleader for change

How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program Presentation Transcript

  • HOW TO PLAN AND DEPLOY A SOCIAL MEDIA PROGRAM TO STRENGTHEN RELATIONSHIPS WITH YOUR PATIENTS, EMPLOYEES AND PHYSICIANS Lessons learned from a social media pilot program 1
  • WE ARE ALL PAUL REVERES Nick Dawson Director of Revenue Cycle, 14 hospital system @nickdawson 2
  • BOAT FIRST buy in leadership goals 3
  • WHY? Culture Service Excellence Organizational Development 4
  • Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. WHY NOT? risks mitigating concerns addressing critics 5
  • WHO? champion supporting players crowd sourcing 6
  • CONTENT IS KING compelling diverse transparent 7
  • FOCUS goals projects pilot 8
  • MEASURING IT tracking metrics roi 9
  • QUESTIONS @nickdawson www.nickdawson.net/ali 10