Lost in a MapUnderstanding the Direction of Your Campus MapNick Catto@NickCattoNick@nucloud.com                        #TNT4
Nick CattoCo-founder and CIOnuCloud (nucloud.com)Web DeveloperUniversity of South Carolina UpstateOwner/Consultant/Janitor...
Ask Yourself This…• Why are you doing this to yourself?• What are you trying to achieve?• Who are your audiences?
Map Empathy“How can you help someone get to where they’re going  without knowing where they’re coming from?”-me
Get into Someone Else’s Shoes• Prospective Student• Current Student• Alumni
Let Tell You a Story All About How• My life got twisted upside down 
End User – Prospective Student• Will Smith
Will’s Story• Lives in Philadelphia (born and raised)• Researching potential colleges• Narrowed results down to a handful ...
Research Includes•   College Website•   Social Media•   College journals? (US News and Reports)•   Family and Friends
College Website•   Branding•   News and Events•   Academic Information•   Pictures•   Maps
Driving Map
Interactive Map
Interactive Map
Interactive Map• Used to attract interest to the campus• Help families control visitation costs• Drives the campus Visit
• USA Today advises students to take virtual  campus tours to control campus visitation  costs, which can easily top $3,00...
• “For students who can’t afford the trip, many  universities are trying to bridge that gap  electronically. Harvard Colle...
Mapping for Prospective Students• Media Rich• Reflect the culture of campus• Don’t go overboard with information  – Popula...
Beware too much information
Mapping for Prospective Students• Measure interest using Google Analytics• Add “Request Campus Visit” Form Link• Include y...
Congratulations• Will enjoyed the environment of your campus  as shown through your campus map and  chose to visit the sch...
End User – Current Student• Frodo Baggins
Frodo’s Story• No university near the Shire• Junior at an out-of-state college• 100 Buildings on campus• Spends most of hi...
So His Journey Begins• Looks to Website for Map• Finds visitor’s guide map and PDF maps
PDF Map• Typical Facilities Map• No visual landmarks• No way of seeing current location
PDF Map
Rule Number 1“Dont carry around a campus map ­ even though the  OColly provided you with an excellent map in our  last iss...
We’ve all been there: there is nothing quite as embarrassing or frustrating asgetting lost and having to ask someone for d...
How Can We Help?• By building a better map of course• Way-finding Map (Google, Bing, etc…)   – Especially good for larger ...
Google Mapshttp://www.google.com/mapmaker
Interactive Maps• Design can be useful for directions while still  appealing  – Design elements should be unobtrusive  – M...
Tips• Mobile maps should be accessible from all  mobile platforms• Design elements are unobtrusive• Building pictures, vid...
Congratulations!• Frodo found the student store with help from your  mobile map.                   Josten’s Return Center
End User – Campus Visitor• Grandma
Grandma’s Story•   USC alumna•   Wealthy actress, very self-reliant•   Doesn’t “do computers”•   Advancement has asked for...
Finding the Stadium• She plans on finding parking and stadium by  using the USC map• Must find it first• http://www.sc.edu
Too Many Roadblocks• Map link should be easily visible on homepage• Operating the map should be intuitive• Road names, add...
Grandma Gets Lost•   Heads to campus early•   Finds the wrong stadium•   Slips and falls on muddy field•   Has to ask for ...
No One Likes Asking for Directions“Poor dirty grandma, look at what our web team has done to you… our   school’s campus ma...
Visitor MapA visitor map should do two things  1. Get the visitor to campus  2. Help them find their way around campus
Multifaceted Approach•   Interactive Map•   Google Maps•   Ability to Print Directions•   Mobile Friendly•   Way-finding a...
Mobile Maps• 35 percent of the adult population in this  country owns a smartphone• Make sure you have a mobile maphttp://...
Congratulations!• Your bad map just cost the school a potential  donation!
Tips and Tricks
Start a Committee• Be a mean silo-crossing machine• Consider other departments’ involvement• Bring key players into the pr...
Start a Committee•   Keep members objective about map design•   Create a project timeline•   Allocate tasks to appropriate...
Determine Map Style• 2D  – Usually least expensive  – Ability to incorporate into Google Maps• 3D  – Highlight buildings, ...
Map Design• Vector  – Information above all, easily labeled  – Easy to make additions and changes• Raster  – Offers more d...
Map Resources• Pictures speak louder than words• Use the best photography at your disposal• Emulate campus experience  – C...
Map Resources• Video has become an important component  of the online experience• Students interested in videos about stud...
• “Using real student members of a campus  community to serve as virtual tour guides is an  impressive, effective, and gen...
Show Some Pride• A beautiful map is a perfect wonderful framed gift for any  current or past student. Schools can include ...
Test the Map• Don’t set it and forget it
Test the Map• Usability Testing• Check regularly with facilities for updates• Fine tune content based on analytic feedback
Thanks!• Nick Catto• nick@nucloud.com• @nickcatto
Lost in a map
Lost in a map
Lost in a map
Lost in a map
Lost in a map
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When starting a new mapping project, it's easy to get lost along the way. This presentation helps identify audiences, key contributors, and offers some tips and tricks.

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  • http://admissions.missouri.edu/visit/virtual-tours.php
  • Oklahoma State Daily O’Collegian
  • Tough return policy
  • Lost in a map

    1. 1. Lost in a MapUnderstanding the Direction of Your Campus MapNick Catto@NickCattoNick@nucloud.com #TNT4
    2. 2. Nick CattoCo-founder and CIOnuCloud (nucloud.com)Web DeveloperUniversity of South Carolina UpstateOwner/Consultant/JanitorMrCatto.com
    3. 3. Ask Yourself This…• Why are you doing this to yourself?• What are you trying to achieve?• Who are your audiences?
    4. 4. Map Empathy“How can you help someone get to where they’re going without knowing where they’re coming from?”-me
    5. 5. Get into Someone Else’s Shoes• Prospective Student• Current Student• Alumni
    6. 6. Let Tell You a Story All About How• My life got twisted upside down 
    7. 7. End User – Prospective Student• Will Smith
    8. 8. Will’s Story• Lives in Philadelphia (born and raised)• Researching potential colleges• Narrowed results down to a handful of schools• Cannot visit each campus, must choose 2 or 3 finalists• Cost of travel (single mother)
    9. 9. Research Includes• College Website• Social Media• College journals? (US News and Reports)• Family and Friends
    10. 10. College Website• Branding• News and Events• Academic Information• Pictures• Maps
    11. 11. Driving Map
    12. 12. Interactive Map
    13. 13. Interactive Map
    14. 14. Interactive Map• Used to attract interest to the campus• Help families control visitation costs• Drives the campus Visit
    15. 15. • USA Today advises students to take virtual campus tours to control campus visitation costs, which can easily top $3,000.• http://www.usatoday.com/money/perfi/college/2008-08-13-control-costs-of-college-visits_N.htm
    16. 16. • “For students who can’t afford the trip, many universities are trying to bridge that gap electronically. Harvard College, Cornell University, the University of Chicago and many other top-tier universities offer virtual tours on their Web sites.”• http://thechoice.blogs.nytimes.com/2011/08/11/summer-visits/
    17. 17. Mapping for Prospective Students• Media Rich• Reflect the culture of campus• Don’t go overboard with information – Popular buildings, not every building
    18. 18. Beware too much information
    19. 19. Mapping for Prospective Students• Measure interest using Google Analytics• Add “Request Campus Visit” Form Link• Include your map in Facebook and microsites
    20. 20. Congratulations• Will enjoyed the environment of your campus as shown through your campus map and chose to visit the school
    21. 21. End User – Current Student• Frodo Baggins
    22. 22. Frodo’s Story• No university near the Shire• Junior at an out-of-state college• 100 Buildings on campus• Spends most of his time in his major’s buildings• Needs to find the student store
    23. 23. So His Journey Begins• Looks to Website for Map• Finds visitor’s guide map and PDF maps
    24. 24. PDF Map• Typical Facilities Map• No visual landmarks• No way of seeing current location
    25. 25. PDF Map
    26. 26. Rule Number 1“Dont carry around a campus map ­ even though the OColly provided you with an excellent map in our last issue.- Instead, download Oklahoma States application on your smart phone. It will provide you with an interactive map that will guide you around as you wander through campus. If you dont have a smart phone, then learn where your classes are beforehand.”http://www.ocolly.com/rules-of-freshman-survival-1.2550406#.Tn8-ftRYRc8
    27. 27. We’ve all been there: there is nothing quite as embarrassing or frustrating asgetting lost and having to ask someone for directions or stop and take out a mapwhen you’re new at school!
    28. 28. How Can We Help?• By building a better map of course• Way-finding Map (Google, Bing, etc…) – Especially good for larger schools with many roads – Provides walking, transit, and driving directions to buildings – Built-in mobile functionality
    29. 29. Google Mapshttp://www.google.com/mapmaker
    30. 30. Interactive Maps• Design can be useful for directions while still appealing – Design elements should be unobtrusive – Make sure important buildings are marked – Building stops can provide images and addresses – Mobile integration depending on vendor
    31. 31. Tips• Mobile maps should be accessible from all mobile platforms• Design elements are unobtrusive• Building pictures, videos, and descriptions• Walking, transit, and driving directions• Building codes, addresses
    32. 32. Congratulations!• Frodo found the student store with help from your mobile map. Josten’s Return Center
    33. 33. End User – Campus Visitor• Grandma
    34. 34. Grandma’s Story• USC alumna• Wealthy actress, very self-reliant• Doesn’t “do computers”• Advancement has asked for a gift• Grandson is playing his first game• Flying in from California to visit campus
    35. 35. Finding the Stadium• She plans on finding parking and stadium by using the USC map• Must find it first• http://www.sc.edu
    36. 36. Too Many Roadblocks• Map link should be easily visible on homepage• Operating the map should be intuitive• Road names, addresses, and landmarks should be visible
    37. 37. Grandma Gets Lost• Heads to campus early• Finds the wrong stadium• Slips and falls on muddy field• Has to ask for directions
    38. 38. No One Likes Asking for Directions“Poor dirty grandma, look at what our web team has done to you… our school’s campus map stinks, but here is the stadium on Google Maps.”
    39. 39. Visitor MapA visitor map should do two things 1. Get the visitor to campus 2. Help them find their way around campus
    40. 40. Multifaceted Approach• Interactive Map• Google Maps• Ability to Print Directions• Mobile Friendly• Way-finding and Signage
    41. 41. Mobile Maps• 35 percent of the adult population in this country owns a smartphone• Make sure you have a mobile maphttp://pewinternet.org/Reports/2011/Smartphones/Summary.aspx
    42. 42. Congratulations!• Your bad map just cost the school a potential donation!
    43. 43. Tips and Tricks
    44. 44. Start a Committee• Be a mean silo-crossing machine• Consider other departments’ involvement• Bring key players into the project
    45. 45. Start a Committee• Keep members objective about map design• Create a project timeline• Allocate tasks to appropriate groups• Assign single point of contact for outside agencies
    46. 46. Determine Map Style• 2D – Usually least expensive – Ability to incorporate into Google Maps• 3D – Highlight buildings, landmarks, and surroundings – Provide visual markers for viewers, not just street numbers• Map Perspective
    47. 47. Map Design• Vector – Information above all, easily labeled – Easy to make additions and changes• Raster – Offers more detail – Many style options• Hand-Rendered – Usually time-consuming development – More expensive – Hard to make changes
    48. 48. Map Resources• Pictures speak louder than words• Use the best photography at your disposal• Emulate campus experience – Campus grounds – Building exteriors and interiors – Student Life
    49. 49. Map Resources• Video has become an important component of the online experience• Students interested in videos about student life• Parents watch more content about academic programs
    50. 50. • “Using real student members of a campus community to serve as virtual tour guides is an impressive, effective, and genuine approach to recruitment.”• http://www.nucloud.com/blog/5-more-design-ideas-interactive-virtual-campus-tour-stand-out/
    51. 51. Show Some Pride• A beautiful map is a perfect wonderful framed gift for any current or past student. Schools can include order forms for their maps in their alumni gift donation packets.• Thank you cards• External communications• Future planning
    52. 52. Test the Map• Don’t set it and forget it
    53. 53. Test the Map• Usability Testing• Check regularly with facilities for updates• Fine tune content based on analytic feedback
    54. 54. Thanks!• Nick Catto• nick@nucloud.com• @nickcatto

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