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The Top 10 Secrets To Grow Your Travel Business Without Spending a Cent
 

The Top 10 Secrets To Grow Your Travel Business Without Spending a Cent

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This are the slides of the recent webinar I did on growing your travel business without spending a cent on extra marketing. If you are interested in the audio of the webinar which will make it make a ...

This are the slides of the recent webinar I did on growing your travel business without spending a cent on extra marketing. If you are interested in the audio of the webinar which will make it make a bit more sense, email me nick@nickbowditchtravel.com

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    The Top 10 Secrets To Grow Your Travel Business Without Spending a Cent The Top 10 Secrets To Grow Your Travel Business Without Spending a Cent Presentation Transcript

    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      “Necessity is the mother of invention.”
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Spend time working ON your business, as well as working IN it.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Research.
      Research.
      Research.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Some of these cost a lot of money.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      You can do a lot of the work yourself.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      All of these really work.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Embrace some digital marketing.
      Share your knowledge.
      Work your network.
      Still do the old school stuff.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Regardless of our individual businesses, all of our challenges are basically the same.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Embrace some digital marketing.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Your website.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Google screenshot.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Search Engine Optimisation (SEO)
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      There are literally thousands of travel websites, all of which can do pretty much the same thing.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Google Nick Bowditch screenshot.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Get one-way links.
      Update your content regularly.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Google loves fresh content.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Get one-way links.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Get one-way links.
      - Comment on everything!
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Comments.
      Search for 3 travel websites that allow comments from the general public and list them.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Comments.
      Now set aside 5 minutes each day for the next 5 days and comment on posts from people that ask questions you have some knowledge on. Keep a note of any success from this.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Get one-way links.
      - Give people answers.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Yahoo! Answers.
      Sign up to Yahoo! Answers by making a new Yahoo! account using your business name in the username somewhere.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Yahoo! Answers.
      Now set aside 5 minutes each day for the next 5 days to search for questions asked either by local people or about the local area that are about something you have some knowledge on. Keep a note of any success from this.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Get one-way links.
      - Get yourself published.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot 25
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot 26
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot 27
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot 28
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot 29
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot 30
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot 31
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Get one-way links.
      - Simply ask for it!
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Blog:
      “A blog is software that allows everyone who can type to post content to a web site or blog home page.”
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Blogs.
      Go to either Blogger or Wordpress and see how easy it is to get started with your own blog.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Blogs.
      Register a blog with both using your business name in the domain name and then think more about adding to it with something you are currently working on for about a week.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Blogs.
      See how easy they are both to use and which format you prefer.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Blogs.
      Then, refer a few people to each blog and see which one they think suits your business better as well.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Forums.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot lefora.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot squidoo.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Squidoo donates 5% of revenue directly to charity. They keep 45% of the revenue to keeping the service going and the other 50% they give back to either your designated charity or to you.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Palliative Care Australia
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Squidoo.
      Go to the Squidoo website and see how easy it is to get started with your own Squidoo page.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Squidoo.
      Think about how you would like to split any proceeds from the advertising on your page and if you would support a charity, which one would it be?
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Squidoo.
      Then, refer a few people to your Squidoo page and see how they think it suits your business.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Affiliate Advertising
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Commission Monster
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Clix Galore
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Adsense
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Web 2.0
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Web 2.0
      • Social Networking
      • Online Communities
      • Wikis
      • Content Sharing
      • Photo Sharing
      • Video Sharing
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Your Facebook Profile.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Facebook Profile.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Facebook Status.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Facebook Comments.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Facebook Pages.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Facebook Pages.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Facebook Notes.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Facebook Ads.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Facebook Pages.
      Go to the following link:
      http://www.facebook.com/pages/?browse
      to browse all of the Facebook Pages to see how other businesses use this application to further their online marketing presence.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Facebook Pages.
      What do you like that they have included and what don’t you like?
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Facebook Pages.
      What would you include on your page?
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Facebook Pages.
      List 5 ways you could use Facebook to increase your online presence as well as your customer base without spending a cent:
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Twitter Logo.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Twitter Followers.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Twitter Status.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Twitter Home Page.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      LinkedIn.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot LinkedIn.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot LinkedIn Answers.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot LinkedIn Groups.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot YouTube Logo.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot YouTube.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Flickr Logo.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Flickr.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Flickr.
      - Always read the Terms and Conditions of the site so that you don’t inadvertently do the wrong thing by using it.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Flickr.
      - Detail your business (and yourself) in your Flickr profile including ways to contact you and so on.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Flickr.
      - Use your website address as your Flickr username.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Flickr.
      - Look for groups on Flickr that compliment not only your photos but your business.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Flickr.
      - Treat Flickr like a community – don’t comment badly on other people’s photos and so on – this will always get back to you!
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Flickr.
      - Don’t do the hard sell – if you are uploading quality photos that are interesting to people (either your customers or the wider community) you won’t have to do the hard sell anyway.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Share yourself online.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Digg.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot del.icio.us.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot Technorati.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot RSS Logo.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Share your knowledge.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Nobody knows your business better than you.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Make a list.
      Explain how to.
      Share a secret.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot bio box.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Bio-Box.
      • Who you are
      • What makes you an expert.
      • A bit of humour.
      • How to contact you.
      • A call to action.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Share your knowledge.
      - Getting your work out there.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Media Releases.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Media Releases.
      - Get attention quickly.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Media Releases.
      - Make it newsworthy.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Media Releases.
      - Make it easy to read.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Media Releases.
      - Encourage further correspondence.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Media Releases.
      - Send it to the right person.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Media Releases.
      - Send them regularly and follow them up.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Share your knowledge.
      - Become a media expert.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Work your network.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Work your network.
      - “So, what do you do?”
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      The Pitch Sentence.
      Write down 5 things about your business that set you apart from others in the travel industry.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      The Pitch Sentence.
      Then make a pitch sentence out of some or all of them that sounds colloquial and not contrived.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      The Pitch Sentence.
      Remember this sentence and start using it when people ask you what you do.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Work your network.
      - Form strong alliances.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Alliances.
      Think of people you are friendly with or that you know who work in different industries or who provide different products or services.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Alliances.
      Then think of other products or services that everybody needs from time to time and if you can’t think of somebody that provides that product or service, search for someone locally who does.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Alliances.
      Then think about how you will contact each of them and set up your own powerful alliance group or ‘nethood’ to get maximum exposure for all of your businesses without spending a cent.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Work your network.
      - Be the ‘Rent-A-Crowd’.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Meetings.
      Find 3 meetings that are coming up in the next 2 months that might be worthwhile attending and go.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Still do the old school stuff.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Still do the old school stuff.
      - The Business Card.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot back biz card (details)
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot front biz card (logo)
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Your Business Card.
      Take an objective look at your own business card.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Your Business Card.
      Does it immediately present the image you want to convey to people you have just given your pitch sentence to?
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Your Business Card.
      Does it have any information that isn’t very useful or appropriate anymore?
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Action Plan:
      Your Business Card.
      More importantly, what Web 2.0 initiatives that you have just implemented for your business could go on the card now?
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Still do the old school stuff.
      - The Email Signature.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Screenshot My Email Signature.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Still do the old school stuff.
      - Old School Paperwork.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Your Website.
      Facebook.
      Twitter.
      LinkedIn.
      YouTube.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Flickr.
      Share yourself online.
      Share your knowledge.
      Work your network.
      Do the old school stuff.
    • The Top 10 Secrets to Grow Your Travel Business Without Spending a Cent
      Nick Bowditch
      Nick Bowditch Travel
      Web: www.nickbowditchtravel
      Email: nick@nickbowditchtravel
      Twitter: @nickbowditch
      Facebook: www.facebook.com/nickbowditch