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Social Media Strategy Presentation for the Business Collaboration Forums 2009
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Social Media Strategy Presentation for the Business Collaboration Forums 2009

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This is the slideshow that Belinda Jackson of Web Chameleon and I presented at the Business Collaboration Forums 2009 in Newcastle and on the Central Coast of NSW.

This is the slideshow that Belinda Jackson of Web Chameleon and I presented at the Business Collaboration Forums 2009 in Newcastle and on the Central Coast of NSW.

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  • .
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  • The three faces people pull when I tell them I am a social media strategist.Dumb lookSmile knowinglyWanker
  • The three faces people pull when I tell them I am a social media strategist.Dumb lookSmile knowinglyWanker
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  • Now I made up those slides and that even bored me!
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  • And 3 out of 4 Americans.
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  • That’s a lot of people.How many of them know about your business at the moment?
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  • OK nothing Earth-shattering there so who is using what?Show of hands:Facebook profileFacebook business pageTwitterLinkedInMyspaceYouTube
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  • Just ahead of Japan.Are these your customers?Whose business is suited to Facebook?
  • Give example of honeymoon ads.7 enquiries, 4 bookings, $1800 profit, $16 layout.Has anyone ever used Facebook Ads?
  • More youth market.
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  • Up to 28 minutes more each time!Does that fit your customer profile?Whose business is suited to MySpace?
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  • Do Twitterers sound like your kind of people?Whose business is suited to Twitter?
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  • Are they the type of people you want to link to?Whose business is suited to LinkedIn?
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  • That’s 1 photo for every 2 people on Earth.
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  • Every minute … every day.
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  • That’s a huge audience. Do they know about your business yet?Whose business is suited to YouTube?
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  • The sheer numbers of social media users represents an unknown potential that conventional marketing and advertising could never deliver.
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  • You must still bring people to your social networking presences, blogs, email marketing campaigns and so on. You have to market your marketing, and we can discuss some different ways to do that now.Time management and expectations.It is really important that you measure the success or failure of any new campaign. Be consistent and give it a chance. All of them require time – LOTS of time. 2/3 of companies have no defined metrics.Twitter usernames and facebook page addresses on business cards and other offline material etc.
  • Transcript

    • 1. Business Collaboration Forum. September 2009
      “My business doesn’t need a social media strategy”
    • 2. Business Collaboration Forum. September 2009
      14% of people trust ads
      76% of people trust customer recommendations
    • 3. Business Collaboration Forum. September 2009
      “Does your business need a social media strategy?”
    • 4. Business Collaboration Forum. September 2009
      “Does your business need a social media strategy?”
      Flickr: PhotoJonny
    • 5. Business Collaboration Forum. September 2009
      “Does your business need a social media strategy?”
      “I have no idea what you’re talking about.”
    • 6. Business Collaboration Forum. September 2009
      “Does your business need a social media strategy?”
      “I have no idea what you’re talking about.”
      “My business has an integrated and effective social
      media strategy and it has been really helpful for the
      growth of our business.”
    • 7. Business Collaboration Forum. September 2009
      “Does your business need a social media strategy?”
      “I have no idea what you’re talking about.”
      “My business has an integrated and effective social
      media strategy and it has been really helpful for the
      growth of our business.”
      “Social media is a toss and a complete waste of time,
      both for myself and my employees. We don’t need
      a social media strategy.”
    • 8. Business Collaboration Forum. September 2009
      But with so many social media and social networking options these days, which one(s):
    • 9. Business Collaboration Forum. September 2009
      But with so many social media and social networking options these days, which one(s):
      • best suits your business
      • 10. target your market most effectively,
      • 11. and how the hell are you going to find the team to
      get involved with it all????
    • 12. Business Collaboration Forum. September 2009
      Wikipedia (in itself a social media platform) describes social media as:
      “online content created by people using highly accessible and scalable publishing technologies.”
    • 13. Business Collaboration Forum. September 2009
      Wikipedia (in itself a social media platform) describes social media as:
      “a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology.”
    • 14. Business Collaboration Forum. September 2009
      Wikipedia (in itself a social media platform) describes social media as:
      “Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.”
    • 15. Business Collaboration Forum. September 2009
      Bored yet?
      Photo courtesy www.r3n3.net
    • 16. Business Collaboration Forum. September 2009
      OK let me show you how this can really work for your business…
    • 17.
    • 18. Business Collaboration Forum. September 2009
      Australians LOVE social networking…
      1 out of 2 Australians use social media.
    • 19. Business Collaboration Forum. September 2009
      Australians LOVE social networking…
      On average, Aussies are members of more than 2 different social networking platforms.
    • 20. Business Collaboration Forum. September 2009
      In fact, 2/3 of the global internet population use social networks.
    • 21. Business Collaboration Forum. September 2009
      So which platform do you need?
    • 22. Business Collaboration Forum. September 2009
      Like all marketing, social media strategy should be geared towards your target market.
    • 23. Business Collaboration Forum. September 2009
      Facebook is the most popular social networking platform in Australia.
    • 24. Business Collaboration Forum. September 2009
      In May 2009, Facebook had
      5 million users in Australia.
    • 25. Business Collaboration Forum. September 2009
      57% of Facebook users in Australia are female, 43% male.
    • 26. Business Collaboration Forum. September 2009
      56% have a household income of more than $75,000.
    • 27. Business Collaboration Forum. September 2009
      34% have a household income of more than $100,000.
    • 28. Business Collaboration Forum. September 2009
      If Facebook was a country, it would be the 4th most populated on Earth.
    • 29.
    • 30.
    • 31. Business Collaboration Forum. September 2009
      Facebook Ads
      Very targeted. Very good value.
    • 32. Business Collaboration Forum. September 2009
      48% of MySpace users are under
      25 years old.
    • 33. Business Collaboration Forum. September 2009
      MySpace’s females outnumber males in Australia: 59% to 41%.
    • 34. Business Collaboration Forum. September 2009
      Less than 19% of users’ household income is more than $100,000.
    • 35. Business Collaboration Forum. September 2009
      Most adult users are interested in bands’ and artists’ MySpace pages.
    • 36. Business Collaboration Forum. September 2009
      But MySpace users still spend more time on it than other platforms.
    • 37. Business Collaboration Forum. September 2009
      Twitter is the biggest mover and shaker in social media right now.
    • 38. Business Collaboration Forum. September 2009
      250,000 Australians joined between February and May 2009.
    • 39. Business Collaboration Forum. September 2009
      This represents a growth of 1067% to May 2009.
    • 40. Business Collaboration Forum. September 2009
      More males than females are Tweeters – 57% to 43%.
    • 41. Business Collaboration Forum. September 2009
      And they tend to be a bit older with 1/3 of users ages between 35 & 44.
    • 42.
    • 43. Business Collaboration Forum. September 2009
      This sentence is 140 characters, it's not that many but it's still enough to get your point across, you just have to be succinct & focussed.
    • 44. Business Collaboration Forum. September 2009
      LinkedIn is the social media platform for professional people.
    • 45. Business Collaboration Forum. September 2009
      637,000 Australians are LinkedIn and it is growing at 23% to May 2009.
    • 46. Business Collaboration Forum. September 2009
      Average age is 41, 80% have tertiary education,
    • 47. Business Collaboration Forum. September 2009
      and the average household income of LinkedIn users is $110,000.
    • 48. Business Collaboration Forum. September 2009
      And if you have content, either photos or videos to share with your customers (and have them share with you)…
    • 49. Business Collaboration Forum. September 2009
      There were 3.6 billion photos on Flickr in June 2009.
    • 50. Business Collaboration Forum. September 2009
      But the real success story of content sharing – and the one you should SERIOUSLY consider being a part of is
    • 51. Business Collaboration Forum. September 2009
    • 52. Business Collaboration Forum. September 2009
      13 hours of video is uploaded to YouTube every minute.
    • 53. Business Collaboration Forum. September 2009
      To watch every YouTube video would take you more than 412 years.
    • 54. Business Collaboration Forum. September 2009
      100 million videos are viewed on YouTube every day.
    • 55. Business Collaboration Forum. September 2009
      Chances are none of these audiences know you or your business right now.
    • 56. Business Collaboration Forum. September 2009
      While 93% of social media users believe that a company should have a presence in social media,
      only 18% of Australian organisations have a social media strategy.
    • 57. Business Collaboration Forum. September 2009
      And the best part of social media strategy?
      All of the platforms I just talked about are 100% FREE.
    • 58. Business Collaboration Forum. September 2009
      The Rules?
      Marketing your Marketing
      Managing your Marketing
      Measuring your Marketing
      Integrating your Marketing
    • 59. Business Collaboration Forum. September 2009
      Nick Bowditch
      www.nickbowditchtravel.com
      www.twitter.com/nickbowditch
      www.facebook.com/australiasfamilytravelexpert
      www.linkedin.com/in/nickbowditch
      Belinda Jackson
      www.webchameleon.com
      www.twitter.com/webchameleon
      www.facebook.com/webchameleon
      www.linkedin.com/in/webchameleon

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