Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010

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Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010

  1. 1. Tuggerah BEC – Zenith Tuggerah Wednesday 24th November 2010
  2. 2. Australians love social networking.
  3. 3. Australians love social networking.
  4. 4. Australians love social networking.
  5. 5. Australians love social networking.
  6. 6. Australians love social networking.
  7. 7. Australians love social networking.
  8. 8. Australians love social networking.
  9. 9. 1 out of 2 Australians use social networking on a regular basis.
  10. 10. On average, Aussies are members of 2 social networking platforms.
  11. 11. On average, Aussies are members of 2 social networking platforms.
  12. 12. On average, Aussies are members of 2 social networking platforms.
  13. 13. On average, Aussies are members of 2 social networking platforms.
  14. 14. On average, Aussies are members of 2 social networking platforms.
  15. 15. On average, Aussies are members of 2 social networking platforms.
  16. 16. On average, Aussies are members of 2 social networking platforms.
  17. 17. On average, Aussies are members of 2 social networking platforms.
  18. 18. On average, Aussies are members of 2 social networking platforms.
  19. 19. On average, Aussies are members of 2 social networking platforms.
  20. 20. On average, Aussies are members of 2 social networking platforms.
  21. 21. Today, think about which social networking platform best suits your target market, your business, and most importantly, you.
  22. 22. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  23. 23. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  24. 24. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  25. 25. Blog is short for web-log. More than 120,000,000 blogs out there. Free blogging platforms. Host your own blog.
  26. 26. Social Networking Platforms COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  27. 27. The most popular social networking platform in Australia and world-wide.
  28. 28. More than 550 million registered users. Works in 75 languages.
  29. 29. 2 billion photos uploaded every month.
  30. 30. 20 million users connect with Facebook Pages every day.
  31. 31. 29% of all time spent online by Australians is on Facebook.
  32. 32. 9.2 million users in Australia alone – that’s almost half of us! That has more than doubled in the last 12 months.
  33. 33. We have 172 friends on average and 60% of people return daily.
  34. 34. The fastest growing demographic on Facebook?
  35. 35. The fastest growing demographic on Facebook? 55 to 65 year old females.
  36. 36. The second fastest?
  37. 37. The second fastest? 45 to 55 year old males.
  38. 38. If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA. Only India and China have a greater number.
  39. 39. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  40. 40. Twitter grew by 1150% in the last 12 months.
  41. 41. 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
  42. 42. Twitter Search.
  43. 43. flight centre
  44. 44. Twitter Advanced Search.
  45. 45. You can search: Words Phrases Geographic Location Dates Attitudes
  46. 46. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  47. 47. Linkedin is social media for grown-ups.
  48. 48. There are around 1.2 million Aussies on Linkedin.
  49. 49. 80% of companies use Linkedin for the recruitment of new employees.
  50. 50. The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
  51. 51. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  52. 52. YouTube is the second largest search engine in the world after Google.
  53. 53. 13 hours of video is uploaded to YouTube every minute.
  54. 54. To watch every YouTube video would take just over 500 years.
  55. 55. One billion videos are watched on YouTube every day.
  56. 56. One billion videos are watched on YouTube every day. That’s 1,000,000,000 …
  57. 57. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  58. 58. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  59. 59. Location-based social networking.
  60. 60. Newcomer: Only 1.2 million users.
  61. 61. Check-ins, Mayors… Really nerdy but is it right for your business?
  62. 62. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  63. 63. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  64. 64. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  65. 65. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  66. 66. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  67. 67. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  68. 68. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  69. 69. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  70. 70. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  71. 71. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  72. 72. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  73. 73. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  74. 74. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  75. 75. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  76. 76. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  77. 77. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  78. 78. Honeymoons.
  79. 79. Honeymoons. Australia: 9,200,000
  80. 80. Honeymoons. Australia: 9,200,000 Women: 4,800,000
  81. 81. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540
  82. 82. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380
  83. 83. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180
  84. 84. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180 “travel” 620
  85. 85. Honeymoons. Estimated Reach: 620
  86. 86. Honeymoons. Estimated Reach: 620 Budget: $50 per day
  87. 87. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: 16,240
  88. 88. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: $16,240 Ad Spend: $27
  89. 89. Skin Care.
  90. 90. Skin Care. Australia: 9,200,000
  91. 91. Skin Care. Australia: 9,200,000 Men: 4,098,720
  92. 92. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000
  93. 93. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800
  94. 94. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800 Birthdays: 200
  95. 95. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  96. 96. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  97. 97. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP

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