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How to build your band's fan base and promote your gigs on social media
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How to build your band's fan base and promote your gigs on social media

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My presentation at the Musicians Making A Difference Conference - Access All Areas - in February 2011 at the Seymour Centre. ...

My presentation at the Musicians Making A Difference Conference - Access All Areas - in February 2011 at the Seymour Centre.

The presentation is on how to build your band's fan base and promote your gigs using social media.

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    How to build your band's fan base and promote your gigs on social media How to build your band's fan base and promote your gigs on social media Presentation Transcript

    • How you can use social media to build an event or fan base
      MMAD Conference – Access All Areas
      Seymour Centre
      Saturday 26th February 2011
    • Australians love social networking.
    • Australians love social networking.
    • 1 out of 2 Australians use social networking on a regular basis.
    • 1 out of 2 Australians use social networking on a regular basis.
      On average, Aussies are members of 2 different social networking platforms.
    • Two topics today:
      • Building a fan base
      • Promoting gigs and events
    • Building a Fan Base
    • Building a Fan Base
      Blog
      Facebook
      Twitter
      YouTube
    • Building a Fan Base
      Blog
      Facebook
      Twitter
      YouTube
    • Blog
      Short for web-log.
      150 million blogs circulating the internet.
      Free blogging platforms.
      Host your own blog.
      Secondary revenue stream.
    • Building a Fan Base
      Blog
      Facebook
      Twitter
      YouTube
    • Facebook
      The most popular social networking platform in Australia and worldwide.
      More than 550 million users.
      Works in 75 languages.
      9.7 million users in Australia alone – that’s almost half of us!
      That number has more than doubled in the last 12 months.
    • Facebook
      29% of all time spent online by Australians is on Facebook.
      Over 60% of people check Facebook everyday.
      49% of 18-34 year olds check Facebook when they wake up with 28% doing so before even getting out of bed!
      If Facebook were a country, it would be the 3rd most populated on Earth.
    • Facebook
      24 million connect with Facebook Pages every day.
      Who has the biggest?
    • Facebook
      Michael Jackson 29,152,206
      Eminem 28,917,066
      Lady Gaga 28,892,176
      Rihanna 23,394,349
      Shakira 22,132,433
      Justin Beiber 21,885,412
      Bob Marley 20,307,944
      Katy Perry 19,436,510
      Taylor Swift 17,890,427
      Beyonce 16,328,174
    • Facebook
      How do you use Facebook to build your fan base?
    • Facebook
      How do you use Facebook to build your fan base?
      • Do something differently
    • Facebook
      How do you use Facebook to build your fan base?
      • Do something differently
      • Fan-only content
    • Facebook
      How do you use Facebook to build your fan base?
      • Do something differently
      • Fan-only content
      • Give them what they want
    • Facebook
      How do you use Facebook to build your fan base?
      • Do something differently
      • Fan-only content
      • Give them what they want
      • Let your fans find/make other fans
    • Facebook
      How do you use Facebook to build your fan base?
      • Do something differently
      • Fan-only content
      • Give them what they want
      • Let your fans find/make other fans
      • Target your audience
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Australia 9,775,100
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Australia 9,775,100
      • Women 5,112,840
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Australia 9,775,100
      • Women 5,112,840
      • Engaged 201,300
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Australia 9,775,100
      • Women 5,112,840
      • Engaged 201,300
      • NSW 59,760
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Australia 9,775,100
      • Women 5,112,840
      • Engaged 201,300
      • NSW 59,760
      • 30-40 years old 32,980
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Australia 9,775,100
      • Women 5,112,840
      • Engaged 201,300
      • NSW 59,760
      • 30-40 years old 32,980
      • “Travel” 520
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Estimated Reach 520
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Estimated Reach 520
      • Budget $50 per day
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Estimated Reach 520
      • Budget $50 per day
      • Sales $16,240
    • Facebook
      Facebook Ads Campaign - Honeymoons:
      • Estimated Reach 520
      • Budget $50 per day
      • Sales $16,240
      • Spend $27
    • Facebook
      Facebook Ads Campaign – Skin Care:
      • Australia 9,775,100
    • Facebook
      Facebook Ads Campaign – Skin Care:
      • Australia 9,775,100
      • Men 4,431,020
    • Facebook
      Facebook Ads Campaign – Skin Care:
      • Australia 9,775,100
      • Men 4,431,020
      • Single 1,027,720
    • Facebook
      Facebook Ads Campaign – Skin Care:
      • Australia 9,775,100
      • Men 4,431,020
      • Single 1,027,720
      • 13-20 years old 703,440
    • Facebook
      Facebook Ads Campaign – Skin Care:
      • Australia 9,775,100
      • Men 4,431,020
      • Single 1,027,720
      • 13-20 years old 703,440
      • Birthday 30
    • Facebook
      Facebook Ads Targeting:
      • Location
      • Age
      • Gender
      • Likes and Interests
      • Connections
      • Interested in..
      • Relationship Status
      • Languages
      • Education and Workplace
    • Building a Fan Base
      Blog
      Facebook
      Twitter
      YouTube
    • Twitter
      Twitter grew by 1150% in the last 12 months.
      300,000 new users are added everyday.
      75 million ‘tweets’ each day.
      Only 4 out of 10 new users continued to use Twitter and many of them quit Twitter within a month of signing up.
    • Some Aussie(ish) Tweeters
      Guy Sebastian 33,682
      The Temper Trap 31,690
      Ladyhawke 13,269
      Kate Miller-Heidke 10,842
      John Butler Trio 10,924
      Hilltop Hoods 9,073
      Megan Washington 8,750
      Clare Bowditch 8,509
      Bliss N Eso 6,834
      Cat Empire 6,709
    • Twitter
      80% of Twitter usage is on mobile devices which means when someone has a bad live music experience, they can tell everyone – right there, right then.
      Twitter Search.
    • justinbeiber
    • justinbeiber
    • Twitter
      Twitter Advanced Search:
      You can search: Words
      Phrases
      Geographic Location
      Dates
      Attitudes
      Questions
    • Building a Fan Base
      Blog
      Facebook
      Twitter
      YouTube
    • YouTube
      YouTube is the second largest search engine in the world after Google.
      In 2006, Google paid $1.65 billion to acquire YouTube.
      24 hours of video is uploaded to YouTube every minute.
      46 years of video is watched on
      Facebook every day.
    • YouTube
      2 billion videos are watched on YouTube every day.
      That’s 2,000,000,000 …
    • Promoting Gigs and Events
    • Promoting Gigs and Events
      • Facebook Ads
    • Promoting Gigs and Events
      • Facebook Ads
    • Promoting Gigs and Events
      • Facebook Ads
      • Facebook Events
    • Promoting Gigs and Events
      • Facebook Ads
      • Facebook Events
    • Promoting Gigs and Events
      • Facebook Ads
      • Facebook Events
      • YouTube Video
    • Promoting Gigs and Events
      • Facebook Ads
      • Facebook Events
      • YouTube Video
      • Twitter including hashtags
    • Promoting Gigs and Events
      • Facebook Ads
      • Facebook Events
      • YouTube Video
      • Twitter including hashtags
      • FourSquare and Facebook Places
    • Promoting Gigs and Events
      • Facebook Ads
      • Facebook Events
      • YouTube Video
      • Twitter including hashtags
      • FourSquare and Facebook Places
      • Posse
    • 10 Day Facebook Page Overhaul – Starts Monday!
      • For owners of Facebook Pages already
      • Tidying up the overall look and feel
      • Creating custom tabs
      • Createing tabs within tabs
      • Get more fans
      • How to read the stats of your pae
      • Create compelling updates that encourage
      interaction
      • Even how to promote your page using
      Facebook Ads
      • 100% Money-Back Guarantee