How you can use social media to build an event or fan base<br />MMAD Conference – Access All Areas<br />Seymour Centre<br ...
Australians love social networking.<br />
Australians love social networking.<br />
1 out of 2 Australians use social networking on a regular basis.<br />
1 out of 2 Australians use social networking on a regular basis.<br />On average, Aussies are members of 2 different socia...
Two topics today:<br /><ul><li>  Building a fan base
  Promoting gigs and events</li></li></ul><li>Building a Fan Base<br />
Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
Blog<br />Short for web-log.<br />150 million blogs circulating the internet.<br />Free blogging platforms.<br />Host your...
Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
Facebook<br />The most popular social networking platform in Australia and worldwide.<br />More than 550 million users.<br...
Facebook<br />29% of all time spent online by Australians is on Facebook.<br />Over 60% of people check Facebook everyday....
Facebook<br />24 million connect with Facebook Pages every day.<br />Who has the biggest?<br />
Facebook<br />Michael Jackson			29,152,206<br />Eminem						28,917,066<br />Lady Gaga						28,892,176<br />Rihanna						23...
Facebook<br />How do you use Facebook to build your fan base?<br />
Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li>  Do something differently</li></li></ul><li>Fa...
  Fan-only content</li></li></ul><li>Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li>  Do somet...
  Fan-only content
  Give them what they want</li></li></ul><li>Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li>  ...
  Fan-only content
  Give them what they want
  Let your fans find/make other fans</li></li></ul><li>Facebook<br />How do you use Facebook to build your fan base?<br />...
  Fan-only content
  Give them what they want
  Let your fans find/make other fans
  Target your audience</li></li></ul><li>
Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Australia						9,775,100</li></li></ul><li>Facebook<br />...
  Women							5,112,840</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Australia						...
  Women							5,112,840
  Engaged						201,300</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Australia						9...
  Women							5,112,840
  Engaged						201,300
  NSW								59,760</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Australia						9,77...
  Women							5,112,840
  Engaged						201,300
  NSW								59,760
  30-40 years old			32,980</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Australia			...
  Women							5,112,840
  Engaged						201,300
  NSW								59,760
  30-40 years old			32,980
  “Travel”						520</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Estimated Reach			5...
  Budget							$50 per day</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Estimated Re...
  Budget							$50 per day
  Sales							$16,240</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li>  Estimated Reach		...
  Budget							$50 per day
  Sales							$16,240
  Spend							$27</li></li></ul><li>
Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li>  Australia						9,775,100</li></li></ul><li>Facebook<br />F...
  Men								4,431,020</li></li></ul><li>Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li>  Australia						9,...
  Men								4,431,020
  Single							1,027,720</li></li></ul><li>Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li>  Australia						...
  Men								4,431,020
  Single							1,027,720
  13-20 years old			703,440</li></li></ul><li>Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li>  Australia			...
  Men								4,431,020
  Single							1,027,720
  13-20 years old			703,440
  Birthday						30</li></li></ul><li>Facebook<br />Facebook Ads Targeting:<br /><ul><li>  Location
  Age
  Gender
  Likes and Interests
  Connections
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How to build your band's fan base and promote your gigs on social media

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My presentation at the Musicians Making A Difference Conference - Access All Areas - in February 2011 at the Seymour Centre.

The presentation is on how to build your band's fan base and promote your gigs using social media.

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How to build your band's fan base and promote your gigs on social media

  1. 1. How you can use social media to build an event or fan base<br />MMAD Conference – Access All Areas<br />Seymour Centre<br />Saturday 26th February 2011<br />
  2. 2. Australians love social networking.<br />
  3. 3. Australians love social networking.<br />
  4. 4. 1 out of 2 Australians use social networking on a regular basis.<br />
  5. 5. 1 out of 2 Australians use social networking on a regular basis.<br />On average, Aussies are members of 2 different social networking platforms.<br />
  6. 6. Two topics today:<br /><ul><li> Building a fan base
  7. 7. Promoting gigs and events</li></li></ul><li>Building a Fan Base<br />
  8. 8. Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
  9. 9. Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
  10. 10. Blog<br />Short for web-log.<br />150 million blogs circulating the internet.<br />Free blogging platforms.<br />Host your own blog.<br />Secondary revenue stream.<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
  15. 15. Facebook<br />The most popular social networking platform in Australia and worldwide.<br />More than 550 million users.<br />Works in 75 languages.<br />9.7 million users in Australia alone – that’s almost half of us!<br />That number has more than doubled in the last 12 months.<br />
  16. 16. Facebook<br />29% of all time spent online by Australians is on Facebook.<br />Over 60% of people check Facebook everyday.<br />49% of 18-34 year olds check Facebook when they wake up with 28% doing so before even getting out of bed!<br />If Facebook were a country, it would be the 3rd most populated on Earth. <br />
  17. 17.
  18. 18. Facebook<br />24 million connect with Facebook Pages every day.<br />Who has the biggest?<br />
  19. 19. Facebook<br />Michael Jackson 29,152,206<br />Eminem 28,917,066<br />Lady Gaga 28,892,176<br />Rihanna 23,394,349<br />Shakira 22,132,433<br />Justin Beiber 21,885,412<br />Bob Marley 20,307,944<br />Katy Perry 19,436,510<br />Taylor Swift 17,890,427<br />Beyonce 16,328,174<br />
  20. 20. Facebook<br />How do you use Facebook to build your fan base?<br />
  21. 21. Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li> Do something differently</li></li></ul><li>Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li> Do something differently
  22. 22. Fan-only content</li></li></ul><li>Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li> Do something differently
  23. 23. Fan-only content
  24. 24. Give them what they want</li></li></ul><li>Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li> Do something differently
  25. 25. Fan-only content
  26. 26. Give them what they want
  27. 27. Let your fans find/make other fans</li></li></ul><li>Facebook<br />How do you use Facebook to build your fan base?<br /><ul><li> Do something differently
  28. 28. Fan-only content
  29. 29. Give them what they want
  30. 30. Let your fans find/make other fans
  31. 31. Target your audience</li></li></ul><li>
  32. 32.
  33. 33. Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Australia 9,775,100</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Australia 9,775,100
  34. 34. Women 5,112,840</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Australia 9,775,100
  35. 35. Women 5,112,840
  36. 36. Engaged 201,300</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Australia 9,775,100
  37. 37. Women 5,112,840
  38. 38. Engaged 201,300
  39. 39. NSW 59,760</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Australia 9,775,100
  40. 40. Women 5,112,840
  41. 41. Engaged 201,300
  42. 42. NSW 59,760
  43. 43. 30-40 years old 32,980</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Australia 9,775,100
  44. 44. Women 5,112,840
  45. 45. Engaged 201,300
  46. 46. NSW 59,760
  47. 47. 30-40 years old 32,980
  48. 48. “Travel” 520</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Estimated Reach 520</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Estimated Reach 520
  49. 49. Budget $50 per day</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Estimated Reach 520
  50. 50. Budget $50 per day
  51. 51. Sales $16,240</li></li></ul><li>Facebook<br />Facebook Ads Campaign - Honeymoons:<br /><ul><li> Estimated Reach 520
  52. 52. Budget $50 per day
  53. 53. Sales $16,240
  54. 54. Spend $27</li></li></ul><li>
  55. 55. Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li> Australia 9,775,100</li></li></ul><li>Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li> Australia 9,775,100
  56. 56. Men 4,431,020</li></li></ul><li>Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li> Australia 9,775,100
  57. 57. Men 4,431,020
  58. 58. Single 1,027,720</li></li></ul><li>Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li> Australia 9,775,100
  59. 59. Men 4,431,020
  60. 60. Single 1,027,720
  61. 61. 13-20 years old 703,440</li></li></ul><li>Facebook<br />Facebook Ads Campaign – Skin Care:<br /><ul><li> Australia 9,775,100
  62. 62. Men 4,431,020
  63. 63. Single 1,027,720
  64. 64. 13-20 years old 703,440
  65. 65. Birthday 30</li></li></ul><li>Facebook<br />Facebook Ads Targeting:<br /><ul><li> Location
  66. 66. Age
  67. 67. Gender
  68. 68. Likes and Interests
  69. 69. Connections
  70. 70. Interested in..
  71. 71. Relationship Status
  72. 72. Languages
  73. 73. Education and Workplace</li></li></ul><li>Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
  74. 74. Twitter<br />Twitter grew by 1150% in the last 12 months.<br />300,000 new users are added everyday.<br />75 million ‘tweets’ each day.<br />Only 4 out of 10 new users continued to use Twitter and many of them quit Twitter within a month of signing up.<br />
  75. 75. Some Aussie(ish) Tweeters<br />Guy Sebastian 33,682<br />The Temper Trap 31,690<br />Ladyhawke 13,269<br />Kate Miller-Heidke 10,842<br />John Butler Trio 10,924<br />Hilltop Hoods 9,073<br />Megan Washington 8,750<br />Clare Bowditch 8,509 <br />Bliss N Eso 6,834<br />Cat Empire 6,709<br />
  76. 76. Twitter<br />80% of Twitter usage is on mobile devices which means when someone has a bad live music experience, they can tell everyone – right there, right then.<br />Twitter Search.<br />
  77. 77.
  78. 78. justinbeiber<br />
  79. 79.
  80. 80. justinbeiber<br />
  81. 81.
  82. 82. Twitter<br />Twitter Advanced Search:<br />You can search: Words<br /> Phrases<br /> Geographic Location<br /> Dates<br /> Attitudes<br /> Questions<br />
  83. 83.
  84. 84. Building a Fan Base<br />Blog<br />Facebook<br />Twitter<br />YouTube<br />
  85. 85. YouTube<br />YouTube is the second largest search engine in the world after Google.<br />In 2006, Google paid $1.65 billion to acquire YouTube.<br />24 hours of video is uploaded to YouTube every minute.<br />46 years of video is watched on <br />Facebook every day. <br />
  86. 86. YouTube<br />2 billion videos are watched on YouTube every day.<br />That’s 2,000,000,000 …<br />
  87. 87. Promoting Gigs and Events<br />
  88. 88. Promoting Gigs and Events<br /><ul><li> Facebook Ads</li></li></ul><li>Promoting Gigs and Events<br /><ul><li> Facebook Ads</li></li></ul><li>Promoting Gigs and Events<br /><ul><li> Facebook Ads
  89. 89. Facebook Events</li></li></ul><li>Promoting Gigs and Events<br /><ul><li> Facebook Ads
  90. 90. Facebook Events</li></li></ul><li>Promoting Gigs and Events<br /><ul><li> Facebook Ads
  91. 91. Facebook Events
  92. 92. YouTube Video</li></li></ul><li>Promoting Gigs and Events<br /><ul><li> Facebook Ads
  93. 93. Facebook Events
  94. 94. YouTube Video
  95. 95. Twitter including hashtags</li></li></ul><li>Promoting Gigs and Events<br /><ul><li> Facebook Ads
  96. 96. Facebook Events
  97. 97. YouTube Video
  98. 98. Twitter including hashtags
  99. 99. FourSquare and Facebook Places</li></li></ul><li>Promoting Gigs and Events<br /><ul><li> Facebook Ads
  100. 100. Facebook Events
  101. 101. YouTube Video
  102. 102. Twitter including hashtags
  103. 103. FourSquare and Facebook Places
  104. 104. Posse</li></li></ul><li>10 Day Facebook Page Overhaul – Starts Monday!<br /><ul><li> For owners of Facebook Pages already
  105. 105. Tidying up the overall look and feel
  106. 106. Creating custom tabs
  107. 107. Createing tabs within tabs
  108. 108. Get more fans
  109. 109. How to read the stats of your pae
  110. 110. Create compelling updates that encourage </li></ul> interaction<br /><ul><li> Even how to promote your page using </li></ul> Facebook Ads<br /><ul><li> 100% Money-Back Guarantee</li></li></ul><li>

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