Bay Business Breakfast
Wednesday 27th October 2010
Twitter: #baybizbrekky
Which Social Media Platform is best for YOUR Por...
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
1 out of 2 Australians use social networking on
a regular basis.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
Today, think about which social networking
platform best suits your target market, your
business, and most importantly, yo...
The most popular social networking platform in
Australia and world-wide.
More than 500 million registered users. Works
in 75 languages.
2 billion photos uploaded every month.
20 million users connect with Facebook Pages
every day.
29% of all time spent online by Australians is on
Facebook.
9.2 million users in Australia alone – that’s
almost half of us!
That has more than doubled in the last 12
months.
We have 172 friends on average and 60% of
people return daily.
The fastest growing demographic on Facebook?
The fastest growing demographic on Facebook?
55 to 65 year old females.
The second fastest?
The second fastest?
45 to 55 year old males.
If Facebook were a country, it would be the 3rd
most populated on Earth ahead of the USA.
Only India and China have a grea...
Port Stephens 2,771,540
Port Stephens 2,771,540
Women 1,446,040 55%
Men 1,235,480 45%
Port Stephens 2,771,540
13-19 years 544,900 19.7%
20-29 years 968,620 34.9%
30-39 years 589,840 21.2%
40-49 years 339,720 ...
Port Stephens 2,771,540
Single 521,780 18.9%
Relationship 469,220 16.7%
Engaged 94,760 3.4%
Married 554,700 20.1%
Port Stephens 2,771,540
High School 45,300
University 36,160
Newcastle Uni 1,600
Port Stephens 2,771,540
Birthdays 540
Port Stephens 2,771,540
Likes Scuba Diving 5,600
Likes Whales 6,440
Likes Dolphins 6,960
Likes Fishing 43,340
Honeymoons.
Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Honeymoons.
Australia: 9,200...
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180
“travel” 620
Honeymoons.
Estimated Reach: 620
Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: 16,240
Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: 16,240
Ad Spend: $27
Skin Care.
Skin Care.
Australia: 9,200,000
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800
Birthdays: 200
Facebook Pages.
Port Stephens
Moonshadow Cruises 105
Port Stephens Backpackers 116
Imagine Cruises 164
Shoal Bay Resort and Spa 181
Port S...
Facebook Pages.
Want a FREE Facebook Page for your business?
http://facebook.com/easypagecreator
Twitter grew by 1150% in the last 12 months.
80% of Twitter usage is on mobile devices
which means when someone has a bad
customer experience, they can tell everyone –...
Twitter Search.
shoal bay
shoal bay
Twitter Advanced Search.
You can search: Words
Phrases
Geographic Location
Dates
Attitudes
Port Stephens
Moonshadow Cruises 195
Shoal Bay Resort and Spa 274
Teeccino 452
Suz E Bee Candles 476
Bay FM 993 500
Tamboi...
Linkedin is social media for grown-ups.
There are around 1 million Aussies on Linkedin.
80% of companies use Linkedin for the
recruitment of new employees.
The average age of Linkedin users is 41, 80% of
them have tertiary education, and the average
household income is $110,000.
YouTube is the second largest search engine in
the world after Google.
13 hours of video is uploaded to YouTube every
minute.
To watch every YouTube video would take just
over 500 years.
One billion videos are watched on YouTube
every day.
One billion videos are watched on YouTube
every day.
That’s 1,000,000,000 …
Location-based social networking.
Newcomer: Only 1.2 million users.
Check-ins, Mayors…
Really nerdy but is it right for your business?
Who is on FourSquare and doesn’t know it?
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHEN...
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
Bay Business Breakfast Presentation - Wednesday 27th October 2010
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Bay Business Breakfast Presentation - Wednesday 27th October 2010

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This is my presentation on social media and small business for the Bay Business Breakfast in Nelson Bay, Australia on Wednesday 27th October 2010.

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Bay Business Breakfast Presentation - Wednesday 27th October 2010

  1. 1. Bay Business Breakfast Wednesday 27th October 2010 Twitter: #baybizbrekky Which Social Media Platform is best for YOUR Port Stephens Business?
  2. 2. Australians love social networking.
  3. 3. Australians love social networking.
  4. 4. Australians love social networking.
  5. 5. Australians love social networking.
  6. 6. Australians love social networking.
  7. 7. Australians love social networking.
  8. 8. Australians love social networking.
  9. 9. 1 out of 2 Australians use social networking on a regular basis.
  10. 10. On average, Aussies are members of 2 social networking platforms.
  11. 11. On average, Aussies are members of 2 social networking platforms.
  12. 12. On average, Aussies are members of 2 social networking platforms.
  13. 13. On average, Aussies are members of 2 social networking platforms.
  14. 14. On average, Aussies are members of 2 social networking platforms.
  15. 15. On average, Aussies are members of 2 social networking platforms.
  16. 16. On average, Aussies are members of 2 social networking platforms.
  17. 17. On average, Aussies are members of 2 social networking platforms.
  18. 18. On average, Aussies are members of 2 social networking platforms.
  19. 19. On average, Aussies are members of 2 social networking platforms.
  20. 20. On average, Aussies are members of 2 social networking platforms.
  21. 21. Today, think about which social networking platform best suits your target market, your business, and most importantly, you.
  22. 22. The most popular social networking platform in Australia and world-wide.
  23. 23. More than 500 million registered users. Works in 75 languages.
  24. 24. 2 billion photos uploaded every month.
  25. 25. 20 million users connect with Facebook Pages every day.
  26. 26. 29% of all time spent online by Australians is on Facebook.
  27. 27. 9.2 million users in Australia alone – that’s almost half of us! That has more than doubled in the last 12 months.
  28. 28. We have 172 friends on average and 60% of people return daily.
  29. 29. The fastest growing demographic on Facebook?
  30. 30. The fastest growing demographic on Facebook? 55 to 65 year old females.
  31. 31. The second fastest?
  32. 32. The second fastest? 45 to 55 year old males.
  33. 33. If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA. Only India and China have a greater number.
  34. 34. Port Stephens 2,771,540
  35. 35. Port Stephens 2,771,540 Women 1,446,040 55% Men 1,235,480 45%
  36. 36. Port Stephens 2,771,540 13-19 years 544,900 19.7% 20-29 years 968,620 34.9% 30-39 years 589,840 21.2% 40-49 years 339,720 12.3% 50-59 years 199,720 7.2% 60 years + 128,740 4.7%
  37. 37. Port Stephens 2,771,540 Single 521,780 18.9% Relationship 469,220 16.7% Engaged 94,760 3.4% Married 554,700 20.1%
  38. 38. Port Stephens 2,771,540 High School 45,300 University 36,160 Newcastle Uni 1,600
  39. 39. Port Stephens 2,771,540 Birthdays 540
  40. 40. Port Stephens 2,771,540 Likes Scuba Diving 5,600 Likes Whales 6,440 Likes Dolphins 6,960 Likes Fishing 43,340
  41. 41. Honeymoons.
  42. 42. Honeymoons.Honeymoons. Australia: 9,200,000
  43. 43. Honeymoons.Honeymoons. Australia: 9,200,000 Honeymoons. Australia: 9,200,000 Women: 4,800,000
  44. 44. Honeymoons.Honeymoons. Australia: 9,200,000 Honeymoons. Australia: 9,200,000 Women: 4,800,000 Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540
  45. 45. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380
  46. 46. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180
  47. 47. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180 “travel” 620
  48. 48. Honeymoons. Estimated Reach: 620
  49. 49. Honeymoons. Estimated Reach: 620 Budget: $50 per day
  50. 50. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: 16,240
  51. 51. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: 16,240 Ad Spend: $27
  52. 52. Skin Care.
  53. 53. Skin Care. Australia: 9,200,000
  54. 54. Skin Care. Australia: 9,200,000 Men: 4,098,720
  55. 55. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000
  56. 56. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800
  57. 57. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800 Birthdays: 200
  58. 58. Facebook Pages.
  59. 59. Port Stephens Moonshadow Cruises 105 Port Stephens Backpackers 116 Imagine Cruises 164 Shoal Bay Resort and Spa 181 Port Stephens Tourism 426
  60. 60. Facebook Pages. Want a FREE Facebook Page for your business? http://facebook.com/easypagecreator
  61. 61. Twitter grew by 1150% in the last 12 months.
  62. 62. 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
  63. 63. Twitter Search.
  64. 64. shoal bay
  65. 65. shoal bay
  66. 66. Twitter Advanced Search.
  67. 67. You can search: Words Phrases Geographic Location Dates Attitudes
  68. 68. Port Stephens Moonshadow Cruises 195 Shoal Bay Resort and Spa 274 Teeccino 452 Suz E Bee Candles 476 Bay FM 993 500 Tamboi Queen 537 Imagine Cruises 626 Bay Beans / Urban Eye 1250 Brendan Brooks 2427
  69. 69. Linkedin is social media for grown-ups.
  70. 70. There are around 1 million Aussies on Linkedin.
  71. 71. 80% of companies use Linkedin for the recruitment of new employees.
  72. 72. The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
  73. 73. YouTube is the second largest search engine in the world after Google.
  74. 74. 13 hours of video is uploaded to YouTube every minute.
  75. 75. To watch every YouTube video would take just over 500 years.
  76. 76. One billion videos are watched on YouTube every day.
  77. 77. One billion videos are watched on YouTube every day. That’s 1,000,000,000 …
  78. 78. Location-based social networking.
  79. 79. Newcomer: Only 1.2 million users.
  80. 80. Check-ins, Mayors… Really nerdy but is it right for your business?
  81. 81. Who is on FourSquare and doesn’t know it?
  82. 82. Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP

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