The 10,000 foot view Who is this guy? And what is Protagonize ? Basic elements of a successful community Get it done, and don’t multi-task! Promoting and marketing your community Nurturing your community or social network Trolls, gaming & accidents: dealing with moderation Open community vs. building inside Facebook

Who is this guy? And what is Protagonize ?

Basic elements of a successful community

Get it done, and don’t multi-task!

Promoting and marketing your community

Nurturing your community or social network

Trolls, gaming & accidents: dealing with moderation

Open community vs. building inside Facebook

Who are you, and what is Protagonize? About Protagonize Produced by Taunt Media ( www.tauntmedia.com ) Went live on Dec. 27, 2007 Custom application with social network elements Community web site with focus on collaborative interactive fiction writing Approx. 1,100 registered authors since launch Supports writing linear or addventure stories About Nick Bouton Operates Taunt Media; designed, developed & maintains Protagonize User Experience Developer at Habañero Consulting Group Formerly Product Manager and lead developer for OpenRoad’s ThoughtFarmer Intranet product Personal blog: www.nickbouton.com

About Protagonize

Produced by Taunt Media ( www.tauntmedia.com )

Went live on Dec. 27, 2007

Custom application with social network elements

Community web site with focus on collaborative interactive fiction writing

Approx. 1,100 registered authors since launch

Supports writing linear or addventure stories

About Nick Bouton

Operates Taunt Media; designed, developed & maintains Protagonize

User Experience Developer at Habañero Consulting Group

Formerly Product Manager and lead developer for OpenRoad’s ThoughtFarmer Intranet product

Personal blog: www.nickbouton.com

What makes a successful community? A strong concept that you can stand behind and support Solid implementation & design (doesn’t need to be perfect, but it should work well!) Focus on user experience and general usability Be prepared to spend every waking hour working on it Don’t use technology for its own sake; social networking components should have value to your users Make sure your site has at least some content at launch

A strong concept that you can stand behind and support

Solid implementation & design (doesn’t need to be perfect, but it should work well!)

Focus on user experience and general usability

Be prepared to spend every waking hour working on it

Don’t use technology for its own sake; social networking components should have value to your users

Make sure your site has at least some content at launch

Multi-tasking is the devil Focus on the task at hand Build out a functional spec, even if it’s an outline Develop a feature roadmap and plan for the long haul Get as much functionality into your mockups or wireframes as possible, and focus on usability, but leave room for post-release additions Don’t spread yourself too thin Specify your core components, then design and implement them Don’t get sidetracked with gold-plating and nice-to-haves until you’re done building out the main core of the site Filter out features that can wait; getting it out the door sooner in working order is going to be worth more to you in the long run

Focus on the task at hand

Build out a functional spec, even if it’s an outline

Develop a feature roadmap and plan for the long haul

Get as much functionality into your mockups or wireframes as possible, and focus on usability, but leave room for post-release additions

Don’t spread yourself too thin

Specify your core components, then design and implement them

Don’t get sidetracked with gold-plating and nice-to-haves until you’re done building out the main core of the site

Filter out features that can wait; getting it out the door sooner in working order is going to be worth more to you in the long run

Community Marketing 101 Dos: Have content worth reading and/or interacting with Post previews during development if you’re confident in your design Spread the word yourself and create grassroots support in your target niche via your blog, message boards, Twitter profile, Facebook page Personalize communications with sites and blogs you want exposure on Offer various means to syndicate or share your content easily (link badges, friendly URLs, RSS feeds, external APIs, media kit, etc.) Diversify your traffic; TechCrunch, Stumbleupon & Digg spikes won’t last Don’t: Spam Digg, Reddit, Propeller (etc.) with posts about your site unless you have a solid network of other voters to back you up

Dos:

Have content worth reading and/or interacting with

Post previews during development if you’re confident in your design

Spread the word yourself and create grassroots support in your target niche via your blog, message boards, Twitter profile, Facebook page

Personalize communications with sites and blogs you want exposure on

Offer various means to syndicate or share your content easily (link badges, friendly URLs, RSS feeds, external APIs, media kit, etc.)

Diversify your traffic; TechCrunch, Stumbleupon & Digg spikes won’t last

Don’t:

Spam Digg, Reddit, Propeller (etc.) with posts about your site unless you have a solid network of other voters to back you up

Nurturing your community Your community needs a leader with a strong voice Communities form around mutual interests and a sense of shared ownership and participation Contributors need to “own” something on the site: content, profiles, photos, groups, rankings / stats, etc. Be welcoming: make members feel like they belong Encourage feedback and cater to your users’ requests as much as possible without losing sight of your roadmap Allow for user discussion with each other, not just with you

Your community needs a leader with a strong voice

Communities form around mutual interests and a sense of shared ownership and participation

Contributors need to “own” something on the site: content, profiles, photos, groups, rankings / stats, etc.

Be welcoming: make members feel like they belong

Encourage feedback and cater to your users’ requests as much as possible without losing sight of your roadmap

Allow for user discussion with each other, not just with you

The joys of moderation Problems are inevitable; how you face them is controllable Plan for hackers, trolls, gaming or simple mistakes: build tools to help you moderate and monitor content and users Don’t be too restrictive or heavy-handed with your users, but enforce community guidelines as needed Don’t be a faceless entity; you need a friendly team member to interact with users on a daily basis Provide ways for users to self-moderate: user reporting, rating / voting systems, etc.

Problems are inevitable; how you face them is controllable

Plan for hackers, trolls, gaming or simple mistakes: build tools to help you moderate and monitor content and users

Don’t be too restrictive or heavy-handed with your users, but enforce community guidelines as needed

Don’t be a faceless entity; you need a friendly team member to interact with users on a daily basis

Provide ways for users to self-moderate: user reporting, rating / voting systems, etc.

Roll-your-own vs. the walled garden Benefits of building on a large social network platform: Access to a huge user community to draw members from Access to valuable demographic information of your users Possibility to link to other sites; user profile portability (OpenID, Google Social Graph API) Benefits of developing a stand-alone community: Lack of dependence; not parasitic, no vendor lock-in: users are yours Access to the rest of the Internet’s population – why limit yourself? No sandbox: build anything you want, no approvals needed If they change their API, your site still works (yay!) Can still use Facebook social ads if you want to gain access to users Nothing stopping you from building your own FB or OpenSocial app

Benefits of building on a large social network platform:

Access to a huge user community to draw members from

Access to valuable demographic information of your users

Possibility to link to other sites; user profile portability (OpenID, Google Social Graph API)

Benefits of developing a stand-alone community:

Lack of dependence; not parasitic, no vendor lock-in: users are yours

Access to the rest of the Internet’s population – why limit yourself?

No sandbox: build anything you want, no approvals needed

If they change their API, your site still works (yay!)

Can still use Facebook social ads if you want to gain access to users

Nothing stopping you from building your own FB or OpenSocial app

Links & further reading External resources: Bokardo: Social Design by Joshua Porter http://www.bokardo.com Building an Online Community: Just Add Water ( Matt Haughey ) http://www.digital-web.com/articles/building_an_online_community/ Design for Community ( Derek Powazek ) http://tinyurl.com/3rd6wf Getting to First Base: A Social Media Marketing Playbook ( Capulet ) http://www.socialmediaready.com/ Social Media @ Alltop http://socialmedia.alltop.com/ Accumulated Web Site Marketing Tips & Tricks ( Nick Bouton ) http://www.nickbouton.com/archives/2008/03/06/accumulated-web-site-marketing-tips-tricks/

External resources:

Bokardo: Social Design by Joshua Porter http://www.bokardo.com

Building an Online Community: Just Add Water ( Matt Haughey ) http://www.digital-web.com/articles/building_an_online_community/

Design for Community ( Derek Powazek ) http://tinyurl.com/3rd6wf

Getting to First Base: A Social Media Marketing Playbook ( Capulet ) http://www.socialmediaready.com/

Social Media @ Alltop http://socialmedia.alltop.com/

Accumulated Web Site Marketing Tips & Tricks ( Nick Bouton ) http://www.nickbouton.com/archives/2008/03/06/accumulated-web-site-marketing-tips-tricks/