Case Competition Presentation: Doosan Desalination Technology in Tunisia

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Case Competition Presentation: Doosan Desalination Technology in Tunisia

  1. 1. Doosan’s WaterDesalination Technologyin TunisiaPresentation Overview:1.  The Technology"2.  Doosan Hydro Technology Company"3.  Macro-economic Snapshot of Tunisia"4.  Market Entry Strategy"5.  Conclusion"
  2. 2. Source: Protected Water Fund, pwf.org
  3. 3. Source: Protected Water Fund, pwf.org
  4. 4. APPROXIMATELY 1.4 MILLIONCHILDREN DIE EACH YEARFROM PREVENTABLE DIARRHEALDISEASES DUE TO LACK OFCLEAN WATER.Source: Protected Water Fund, pwf.org
  5. 5. for every $1 investedin safe water andsanitationthe estimatedeconomic return is$3-$34(depending on regionand technology)Source: Protected Water Fund, pwf.org
  6. 6. COMPARED TO A LITER OF TAPWATER, A LITER OF BOTTLEDWATER REQUIRES AS MUCH AS2,000 TIMES MORE ENERGY.Source: Protected Water Fund, pwf.org
  7. 7. WORLDWIDE, AGRICULTURE ACCOUNTS FOR 70%OF FRESH WATER USE.IN DEVELOPING COUNTRIES,THIS CAN BE AS HIGH AS 90%.Source: Protected Water Fund, pwf.org
  8. 8. 2.7 BILLION PEOPLE WILL BE LIVING IN COUNTRIESWITH SEVERE WATER SCARCITY BYSource: Protected Water Fund, pwf.org
  9. 9. 1. The Technology
  10. 10. The Basic ArchitectureMulti-Stage Flash Multi-Effect Distillation Reverse Osmosis
  11. 11. Doosan’s Innovative TechnologyReverse  Osmosis  Filtra/on  
  12. 12. 2. Company Analysis
  13. 13. President & CEOGeewon ParkCompany’s VisionGlobal LeaderIn Power & WaterBusiness "PortfolioTechnological "CompetenciesBusiness "SystemSource: Doosan Annual Report, 2010
  14. 14. Doosan Hydro TechnologyW a t e r D e s a l i n a t i o n•  The global leader in thermal seawaterdesalination."•  Doosan has pioneered innovativetechnologies for more economicalwater production."•  Doosan Hydro has won some of theindustry’s largest projects across theMiddle East."•  40% market share in waterdesalination."Source: Doosan Annual Report, 2010
  15. 15. Keys to SuccessSource: Doosan Annual Report, 2010q Trust"q Single-Module""Evaporators"
  16. 16. 3. Tunisia:Macro-economic Snapshot
  17. 17. Why Tunisia?#1: Severe Water ScarcitySource: United Nations Environmental Program (UNEP), 2011
  18. 18. Why Tunisia?#2: Government’s Support forFDI & Infrastructure Building
  19. 19. Why Tunisia?#3: Strong Economic Indicators0"2"4"6"8"2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"Forecast2%7%(%)Real GDP GrowthSource: International Monetary Fund (IMF), World Economic Outlook (September 2011)2016 (Projected)
  20. 20. Why Tunisia?Forecast$9,500(USD,  000s)GDP Per Capita (PPP)0"3"6"9"12"15"2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"$12,5000"2"4"6"2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"Inflation RateForecastSource: International Monetary Fund (IMF), World Economic Outlook (September 2011)#3: Strong Economic Indicators(%)Steady  at  slightly  under  4%
  21. 21. Why Tunisia?10.711.2(Millions)PopulationSource: International Monetary Fund (IMF), World Economic Outlook (September 2011)#3: Strong Economic Indicators10"10.5"11"11.5"2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"ForecastAge Distribution0" 20" 40" 60" 80"0-14"15-64"65 over"(%)69.3%
  22. 22. 4. Market Entry Strategy
  23. 23. Market Entry Strategy
  24. 24. Market Entry StrategyThe Options:!"1. BOT (Build Operate Transfer)""2. BOOT (Build Own Operate Transfer)""3. BOO (Build Own Operate)""4. BLT (Build Lease Transfer)""5. DBFO (Design Build Finance Operate)""6. DCMF (Design Construct Manage Finance)"
  25. 25. BOO (Build Own Operate)1."2."3.  Tunisia has a "need for Water" Competitive Bidding"$500millionFinancing"Long-Term Loan"20-year"Doosan  operates  &    receives  the  residual  revenues  from  the  project  
  26. 26. 5. Conclusion
  27. 27. Monday  3rd  Oct.,  2011  
  28. 28. How many liters of water does "it take to produce…"
  29. 29. How many liters of water does "it take to produce…"Answer: 2415 Liters

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