Nicole: Thanks for the comment. Check out the better together website if you’d like a copy of the research (plenty of stuff to download on there). Nick
I love this presentation! Is there any way I could get a copy of it to share at an upcoming presentation I’m giving on Healthy Eating for the Whole Family?
Market Research: Family Meals - Presentation Transcript
Family, Food and Fun Morphological research on family meals Web: http:// www.bettertogetherbc.ca
Research has shown that up to one-third of North American families seldom eat together
Research has also shown a clear link between eating together and improved:
Social adjustment
Family nutrition &
Academic results
In February 2009, the BC Dairy Foundation and the BC Ministry of Healthy Living & Sport, completed a study exploring the drivers of family eating behaviour The study, conducted by Concerto Marketing, involved in-depth interviews and focus groups with 44 participants across BC The study used Morphological Research to build a model of family meal motivations
The link between meals and emotions
Meals bring together nutrition & emotion in our minds: “ The first thing when you go home is you have a home cooked meal. You feel great, you have a hug and you feel great. It naturally equates to love…It’s not often you equate food with hate.” - Father
Meals help provide a sense of safety and nurturing : “ My grandparents never hurt me, she [grandmother] taught me to bake…Each time I came back to her home she’d bake with me…She made me feel like I was wanted. They were the only ones who made me feel like I was wanted.” - Mother PHOTO: http://www.flickr.com/photos/paalia/2499534154
Meals help keep family memories alive: “ Food is a link to the people we care about. Growing up we always got one sort of cookie from our grandmother. That cookie helps us remember her, it reminds us of those times.” - Mother
Meals help pass on cultural & religious traditions: “ That’s an old traditional Chinese thing…When you’re served the meal, you’re told how much attention is in it. It was a warm soup with warm feelings in it. Love was in it.” - Mother PHOTO: http://www.flickr.com/photos/avlxyz/2499912105
The link between meals and emotions
The shifting family dynamic
Families struggle to maintain harmony as a unit of individuals : “ My life is absolutely a fiasco; you don’t know what to do first. Work, play with your children, provide everything like a super mom. And these days people are judging [you] so much.” - Mother PHOTO: http://www.flickr.com/photos/veganfeast/3818268329
Meals can become subservient to individual demands: “ I’m not a cook, so I need food that is fast and immediate…My son loves chicken cordon bleu, but there’s no way you’d catch me making it!...It takes so much time out of my schedule and then it’s gone in 10 minutes. If I spend time on something I want it to last.” - Mother PHOTO: http://www.flickr.com/photos/bogenfreund/386427387
Some families create à la carte meals to maintain group harmony: “ When you’re cooking for other people, you have to cook for them the way they want it. It becomes a chore. If you give them something they don’t like, they won’t eat it. It’s hard to please everyone, so I end up cooking different food for everyone.” - Mother PHOTO: http://www.flickr.com/photos/hien_it/3298120975 PHOTO: http://www.flickr.com/photos/franklinheijnen/1295146858
Other families choose to avoid meals altogether: “ My son is a very picky eater; if it’s something new he complains. Being a mom and dealing with all his emotional issues, I don’t want to deal with meal issues. I’d rather cut up snacks, have him munch them, and play computer games.” - Mother PHOTO: http://www.flickr.com/photos/nicmcphee/111606277
The shifting family dynamic
Reconnecting food and fun
Kitchens are where food and fun can mix together : “ Cheese, sauces, dough; it’s like a fantasy for kids. They get to make their imagination.” - Father PHOTO: http://www.flickr.com/photos/hien_it/3298120975
Family cooking can teach valuable life skills like teamwork and responsibility : “ The child feels independent and it’s kind of a milestone… They think: OK, if I can do this, if I can just mix this, then I can do that too. It’s baby steps towards bigger things.” - Mother PHOTO: http://www.flickr.com/photos/hien_it/3298120975
Mixing food & fun creates positive associations that encourage family meals : “ My grandmother was more into the pastries, we’d spend hours back then rolling out the dough. That was fun, they were nummies. It’s the smells, when you’re cooking a pie or cookies, the smells of anticipation make it fun.” - Mother PHOTO: http://www.flickr.com/photos/whiteafrican/3933606743/
It’s never too late for families to start re-connecting food and fun : “ I cook when I have my kids over. It’s something we can do together; they get excited about it and it makes me feel good…It’s a feeling of empowerment…Anytime you learn something new it’s a good feeling.” - Father
Reconnecting food and fun
Encouraging family meals
Guilt paralyzes parents Words like eating together or family meals can create guilt and cause parents to shut down , deny and even ignore communication
Re-create in the kitchen Family meals start together in the kitchen. When food is fun and preparation is pleasurable , meals tend to be shared and eaten together
Children, food and fun By helping children connect food with fun , you create powerful advocates for the family meal
Making pizza together on a Friday night, or mixing a random salad may seem like small steps, but they generate positive emotions and memories that can contribute to behaviour change Take b aby steps to bigger things
So how do you encourage family meals ?
Help families re-create together in the kitchen , by reconnecting food and fun
Family, Food and Fun Morphological research on family meals Web: http:// www.bettertogetherbc.ca
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