Your Future is
Customized
Nick Black - Founder & Head of Products
All maps in this presentation are © 2009, CC-by-SA OpenStreetMap.org Contributors

Your Future is
Customized
Nick Black - Founder & Head of Products
All maps in this presentation are © 2009, CC-by-SA OpenStreetMap.org Contributors

CloudMade Powers Geo Applications
`
There is a huge diversity of applications built
on the CloudMade platform. From Android to
iPhone and from Javascript to Flash,
CloudMade provide libraries and APIs for a
huge range of platforms

How people experience
`
maps today

To most people, maps and geosearch
look like this:
`

To most people, maps and geosearch
look like this:
`

To most people, navigation looks like
this:
`

How people will experience
`
maps in the future

Towards diversity
`
19th century German Biologist Ernst
Haeckel’s “Tree of Life” shows how the huge
variety of life on the Earth evolved from
simple organisms
Ernst Haeckel’s “Tree of Life” (1866)

Towards diversity
`
The two currently dominant geo applications,
search and navigation can be considered the
“single celled organisms” of geo evolution.
Ernst Haeckel’s “Tree of Life” (1866)

Towards diversity
`
The two currently dominant geo applications,
search and navigation can be considered the
“single celled organisms” of geo evolution.
Ernst Haeckel’s “Tree of Life” (1866)

Towards diversity
`
Rapid evolution in the application ecosystem
is being facilitated by channels like the web
and recently through app stores, like Apple’s.
Ernst Haeckel’s “Tree of Life” (1866)

Towards diversity
`
Rapid evolution in the application ecosystem
is being facilitated by channels like the web
and recently through app stores, like Apple’s.
Ernst Haeckel’s “Tree of Life” (1866)

Towards diversity
`
Rapid evolution in the application ecosystem
is being facilitated by channels like the web
and recently through app stores, like Apple’s.
Ernst Haeckel’s “Tree of Life” (1866)

Endless Application Potential
Work & School Travel & Entertainment Games Organization & Wellness
Astronomy City Guides Action & Adventure Address Book
Computer Science & Engineering Currency Board Budget & Expense
Dictionary & Thesaurus Food & Drink Card Calendar
Fine Arts Genealogy Casino Shopping Lists & Trackers
History & Social Sciences GPS & Maps Game Packs Project Management
Language Arts Horoscope Multiplayer Documents
Law Itineraries & Schedules Puzzle Tracking
Math Music & Audio Sports Nutrition & Fitness
Medical News & Weather Baseball Personal Healthcare
Calculators Reading » Basketball More Organization & Wellness
Drug Databases eBook Readers Football Phone Tools
`
Patient Tracking American Literature Golf Backup & Memory
Reference British Literature Soccer Battery
Religion & Bible Foreign Language Strategy Calculators
Science Philosophy Trivia Clocks & Alarms
Students & Teachers Religion Word Database Programs
More in Work & School Romance More Games Development Software
More eBooks Email & Messaging
Shopping Launchers
Sports Patches & Updates
Translations Personalization
Transportation Fonts
TV & Movies Graphics & Images
World Time Ringtones
More Travel & Entertainment Themes
Today Screen
Printing
Security
There are tens of thousands of different
Synchronization
application categories - all of which need Voice
specialized data. More Phone Tools

These maps don’t care about me!
`
Zooming in on just one of the many vertical
application categories, sports, there are
many, many different needs of participants.
These needs are not well served by existing
map applications.

These maps don’t care about me!
`
Zooming in on just one of the many vertical
application categories, sports, there are
many, many different needs of participants.
These needs are not well served by existing
map applications.

These maps don’t care about me!
`

These maps don’t care about me!
Entertain-
Business Logistics Culture Shopping ment Leasure Travel
Study Fashion Lifestyle Food Music News Blogs
`
Transportation Banking POIs Sports Weather Locations Science
Communities Networks Data Events Delivery Clubs Sales

`
Lets look at some examples...

Where do you get your OpenStreetMap
news from?
? `

Where do you get your OpenStreetMap
news from?
`

Where do you get your OpenStreetMap
news from?
`

Where do you get your OpenStreetMap
news from?
`

Where do you search for houses to rent
or buy?
? `

Where do you search for houses to rent
or buy?
`

Where do you search for houses to rent
or buy?
`

Specialised services deliver
`
better user experiences

So how can we take these ideas about
specialised experiences and apply them
`
to maps?

Adding Context to Photos
`

Adding Context to Photos
`

Customized maps for outdoor pursuits:
Trails
`

Customized maps for outdoor pursuits:
Trails
`

Customized maps for outdoor pursuits:
Trails
`
The iPhone application, Trails, uses maps
specially designed for outdoor usage. It
highlights things like cycle-paths, forests and
contours that are needed for outdoor users of
maps

Customized maps for outdoor pursuits:
Trails
`
The iPhone application, Trails, uses maps
specially designed for outdoor usage. It
highlights things like cycle-paths, forests and
contours that are needed for outdoor users of
maps

The map that started it all:
OpenCycleMap
The OpenCycleMap was the rst specialist
OpenStreetMap based map, highlighting
features like cyclepaths, bike shops and bike
parks that are needed by cyclists. http://
opencyclemap.org/

Super Specialized Apps Need Super
Specialized Data
`
http://maps.cloudmade.com/?
lat=52.366284&lng=4.915738&zoom=16&sty
leId=997

Super Specialized Apps Need Super
Specialized Data
`
http://bit.ly/usKNR CloudMade’s geocoding
service lets you search through a wealth of
rich geodata. You can even search for the
“Insectarium” in the Amsterdam Zoo.

Using CloudMade’s APIs, a developer could
build a “Zoo Tour” application that would
guide visitors around a zoo.

With rich, specialized data like ski data, there
are huge opportunities for new and exciting
app development.

Cycling is just the beginning...
`
http://maps.cloudmade.com

How can we apply this to map editors?
`
In the same way that we specialized
applications can use specalized data to create
engaging user experiences, specialized
future editors will provide a tailored interface
allowing mappers and consumers to
contribute to the rich data set.

How can we apply this to map editors?
`
In the same way that we specialized
applications can use specalized data to create
engaging user experiences, specialized
future editors will provide a tailored interface
allowing mappers and consumers to
contribute to the rich data set.

How can we apply this to map editors?
`
In the same way that we specialized
applications can use specalized data to create
engaging user experiences, specialized
future editors will provide a tailored interface
allowing mappers and consumers to
contribute to the rich data set.

Find out `more...

Visit the CloudMade Developer Zone
`
developer.cloudmade.com

Thanks for listening. Questions?
Nick Black
nick@cloudmade.com
`
twitter.com/nick_b
slideshare.net/nickb