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Lean Startup Techniques       Any Business Can useToday
Who are These Guys?
Darren Matheny@DarrenMatheny
Nicholas Thomas@NicholasWThomas
Traditional Startup ModelLease office or storefrontBuild complex productBuy equipmentLots of capital lots of risk
A better wayRisk vs rewardEngage customers earlyDon’t wait for perfectionEncourage failure
Lessons Learned
4 Steps and the Lean StartupSteve BlankEric Ries
Now is the Time
Now is the Time
Best time in history to start a business         or launch a product Leverage existing tools Fewer barriers to entry No Ex...
MicrostartupsStart under $300Low risk and low capitalStay lean and test assumptions                                 Now is...
Find your Market
Passion            Skills          Demand                            Find your Market
Find your Market
Start the Conversation
Build an online presenceFacebook pageTumblr blogTwitterYoutube
Launchrock
Build an online presence$5 logo$5 Domain$5 Wordpress
Build an online presenceDreamhostBluehostHostgatorStudioPressWoothemesThemeforest
Engage and get followersEmail subscribers (mailchimp plugin)Followers on Twitter & FacebookGoogle plusForums
Kickstarter
Kickstarter
Open for Business
MarketplacesApp stores - Software or NewsStandEbayAmazon - MarketPlace and CreateSpace
StorefrontPaypal (Free)Ejunkie ($5)Shopify
Storefront
StorefrontBig CommerceMagentoChargify
Lean marketing
AdvertisingMore than 1 billion impressions16 million clicks
AdvertisingGoogle AdWords•Over 1 billion impressions•16 million clicks•Scientific Advertising 1923•Analytics++
Free!“Give until it hurts, then give some more”Quality contentFree softwareFree trial serviceFree Samples
ExamplesChris Anderson “Free” - NYT bestsellerRadiohead $3 - $5 / $9 - $20 millionLouis C.K. - $5 or Free - $1 million
Content Marketing   History   Blogging   Videos   Examples
CopywritingSalesmanship#1 rule of marketingAIDA
CopywritingHeadlines Magazines Digg / Reddit Popular blogs
CopywritingSwipe filesDan KennedyGary HalbertCopybloggerAppsumoQuicksprout
Social MediaPart of SEOSharing / viralityCase study: Jewelry Speaks
Jewelry Speaks
Jewelry Speaks
SEOGood content == good SEOLong-tail SEO & E-commerce
Longtail SEO & E-commerce
Longtail SEO & E-commerce
Public RelationsHAROReporter Connection
Email MarketingNewslettersEmail LaunchesSegment listsTest headlines & copy
MailChimp
Next Steps
BrandingLogo 99 Designs Crowdspring
OutsourcingElance / odeskVirtual Personal Assistants
Fiverr
AutomationPhysical goods? DropshipDrip campaigns
Final Thoughts@NicholasWThomas   @DarrenMatheny
Lean Startup Techniques Every Business Owner Can Use Today
Lean Startup Techniques Every Business Owner Can Use Today
Lean Startup Techniques Every Business Owner Can Use Today
Lean Startup Techniques Every Business Owner Can Use Today
Lean Startup Techniques Every Business Owner Can Use Today
Lean Startup Techniques Every Business Owner Can Use Today
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Lean Startup Techniques Every Business Owner Can Use Today

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There has never been a better time to launch an online company. Learn the mistakes to avoid, the methods to use, and the tools you will need to launch a startup or ramp up an existing business.

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  • Transcript of "Lean Startup Techniques Every Business Owner Can Use Today"

    1. 1. Lean Startup Techniques Any Business Can useToday
    2. 2. Who are These Guys?
    3. 3. Darren Matheny@DarrenMatheny
    4. 4. Nicholas Thomas@NicholasWThomas
    5. 5. Traditional Startup ModelLease office or storefrontBuild complex productBuy equipmentLots of capital lots of risk
    6. 6. A better wayRisk vs rewardEngage customers earlyDon’t wait for perfectionEncourage failure
    7. 7. Lessons Learned
    8. 8. 4 Steps and the Lean StartupSteve BlankEric Ries
    9. 9. Now is the Time
    10. 10. Now is the Time
    11. 11. Best time in history to start a business or launch a product Leverage existing tools Fewer barriers to entry No Excuses Now is the Time
    12. 12. MicrostartupsStart under $300Low risk and low capitalStay lean and test assumptions Now is the Time
    13. 13. Find your Market
    14. 14. Passion Skills Demand Find your Market
    15. 15. Find your Market
    16. 16. Start the Conversation
    17. 17. Build an online presenceFacebook pageTumblr blogTwitterYoutube
    18. 18. Launchrock
    19. 19. Build an online presence$5 logo$5 Domain$5 Wordpress
    20. 20. Build an online presenceDreamhostBluehostHostgatorStudioPressWoothemesThemeforest
    21. 21. Engage and get followersEmail subscribers (mailchimp plugin)Followers on Twitter & FacebookGoogle plusForums
    22. 22. Kickstarter
    23. 23. Kickstarter
    24. 24. Open for Business
    25. 25. MarketplacesApp stores - Software or NewsStandEbayAmazon - MarketPlace and CreateSpace
    26. 26. StorefrontPaypal (Free)Ejunkie ($5)Shopify
    27. 27. Storefront
    28. 28. StorefrontBig CommerceMagentoChargify
    29. 29. Lean marketing
    30. 30. AdvertisingMore than 1 billion impressions16 million clicks
    31. 31. AdvertisingGoogle AdWords•Over 1 billion impressions•16 million clicks•Scientific Advertising 1923•Analytics++
    32. 32. Free!“Give until it hurts, then give some more”Quality contentFree softwareFree trial serviceFree Samples
    33. 33. ExamplesChris Anderson “Free” - NYT bestsellerRadiohead $3 - $5 / $9 - $20 millionLouis C.K. - $5 or Free - $1 million
    34. 34. Content Marketing History Blogging Videos Examples
    35. 35. CopywritingSalesmanship#1 rule of marketingAIDA
    36. 36. CopywritingHeadlines Magazines Digg / Reddit Popular blogs
    37. 37. CopywritingSwipe filesDan KennedyGary HalbertCopybloggerAppsumoQuicksprout
    38. 38. Social MediaPart of SEOSharing / viralityCase study: Jewelry Speaks
    39. 39. Jewelry Speaks
    40. 40. Jewelry Speaks
    41. 41. SEOGood content == good SEOLong-tail SEO & E-commerce
    42. 42. Longtail SEO & E-commerce
    43. 43. Longtail SEO & E-commerce
    44. 44. Public RelationsHAROReporter Connection
    45. 45. Email MarketingNewslettersEmail LaunchesSegment listsTest headlines & copy
    46. 46. MailChimp
    47. 47. Next Steps
    48. 48. BrandingLogo 99 Designs Crowdspring
    49. 49. OutsourcingElance / odeskVirtual Personal Assistants
    50. 50. Fiverr
    51. 51. AutomationPhysical goods? DropshipDrip campaigns
    52. 52. Final Thoughts@NicholasWThomas @DarrenMatheny
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