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# Lovellvgf10 funnel

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A shorter version of Feeding the Funnel. I gave this presentation at the Virtual Goods Forum

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### Lovellvgf10 funnel

1. 1. Feeding the funnel:finding the levers to turn users into profits<br />Nicholas Lovell, GAMESbrief<br />
2. 2. About me<br />Former banker (I don’t do that anymore)<br />Former web entrepreneur<br />Founder of GAMESbrief (www.gamesbrief.com)<br />Author of How to Publish a Game<br />
3. 3. What am I talking about?<br />
4. 4. The funnel<br />Users<br />Profits<br />
5. 5. The funnel matters because it is your entire business<br />To emphasise that, we need Equation I<br />CPA < LTV = good business<br />CPA > LTV = trouble<br />Where:<br />CPA is cost to acquire a user<br />LTV is the Life Time Value of a user<br />Why the funnel matters<br />
6. 6. How most people start<br />1% convert = £1,000.00<br />1% convert = £10.00<br />Say each costs £0.10<br />Only if the average user stays for 100 months!<br />I’ll get some visitors<br />Some who visit will register<br />Some who register will subscribe<br />Subscribers will spend an average of £10 per month<br />I’ll put my Maserati on order<br />
7. 7. Feeding the funnel<br />Marketing<br />PR<br />SEO<br />SEM/PPC<br />Unique users<br />Harness users to create virality:<br /><ul><li>Referrals