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How to make money when everything is free

by Director and advisor at Gamesbrief on Aug 08, 2012

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How do you make money when everything is free? ...

How do you make money when everything is free?
The secret is in realising that free is only one end of the demand curve: the other end is fans of your work who are delighted to give you money.
This short talk covers monetisation, revenue, the ethics of free-to-play for children's content and much more.

Slides from The Children's Media Conference, Sheffield, 6th July 2012

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