artists of commerce

proposition: that entrepreneurs are artists of commercebackgroundcustomer experience (edgies)weirdnessentrepreneurshipart/creativitycommerce (value creation)all lies (aboriginal)'design'art & commerce: do what you must

868890890593020402Knowledge Transfer andResearch Commercialisation07

Successful Edgies areCreativeResilientPersistentConnectedDecentred

Entrepreneurs are NOT in it (just) for the $$$Make MoneyHave Fun Change the WorldIs it (economically) sustainable?Is it (personally) meaningful?Is it (socially) worthwhile?

the validation of weirdness

Rogers, E.M. (1995) Diffusion of Innovations (4th Ed). The Free Press. New York

Crossing the Chasm & Inside the Tornado - Geoffrey Moore

Entrepreneurship

entrepreneurshipcreativitynovelty + value

novelty (nova) Creativity is the genesis of entrepreneurial activity - G. Dale MeyerCreativity and innovation are at the heart of entrepreneurship, enabling entirely new ways of thinking and working. – AccentureInnovation is the specific instrument of entrepreneurship…. the act that endows resources with a new capacity to create wealth. - Peter F DruckerTwo frequently cited personal traits associated with entrepreneurial potential are internal locus of control and innovativeness. - Mueller & ThomasThe entrepreneur is the innovator who implements change within markets through the carrying out of new combinations. - Joseph Schumpeter

value"... The fundamental mission of a business (is) not profit, but value creation. It sees profit as a vital consequence of value creation - a means rather than an end, a result as opposed to a purpose."Frederick F. Reichheld, ‘The Loyalty Effect’

valuingintangibles

The Value of Assets To measure knowledge capital, Baruch Lev assigns proxy returns to various types of assets, as shown below. The returns themselves are an indication of where companies can best allocate resources. Type of Asset Financial(Ten-year average return on U.S. Treasury bonds) 4.5% Physical(Average ROE for all companies with physical assets and inventories) 7.0% Intellectual(Average expected return on equity for biotech and software industries) 10.5%http://pages.stern.nyu.edu/~blev/

creativity?novelty?value?“Nature doesn’t have a design problem. People do!” William McDonagh

ways of knowing (body)ways of being (land) ways of doing (law,tjukurrpa)

art/commerceIf not ‘design’, how about:Appropriate responseProblem solvingBiomimickrySimplificationPattern recognitionAffective optimization (‘happiness’, ‘freedom’)Conceptualisation/realizationNaming/coding/storytellingKnowledge transferDie Wille(Schopenhauer)Social poetics (Shotter)

The Third Place“travelling together” (a larger container)

Smart, young, artistic people are always asking me which is a better career path, “Creativity” or “Money”. I always answer that it doesn’t matter. What matters is “Effective” and/or “Ineffective”. Hugh Mcleodgapingvoid.com

weirdnessB e y o u r s e l f … c u t t h e c r a p … t h e n d o w h a t y o u m u s t

People buy your product because it helps fill in the narrative gaps in their lives.

Web:www.edgeware.com.auwww.ontheedge.net.auwww.michaeldonemn.comEmmichael@edgeware.com.auTwitter: http://twitter.com/michaeldonemanLinkedIn: http://www.linkedin.com/in/michaeldonemanSkype: michael4832