Alternative Careers For Librarians

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Use the skills and knowledge you've developed as a librarian to explore some interesting career paths.

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  • Alternative Careers For Librarians

    1. 1. “ You know I always wanted to pretend that I was an architect.” - George Costanza, Seinfeld Alternative Career Paths for Librarians
    2. 2. <ul><li>10 years as a Public Librarian </li></ul><ul><li>7 years as a Corporate Librarian </li></ul><ul><li>2 years as an Information Architect </li></ul><ul><li>9 years as a Taxonomist </li></ul><ul><li>1 year as a Consultant </li></ul>my cred nick berry content architect / taxonomist REI old man of the library
    3. 3. <ul><li>Your SKILLS and KNOWLEDGE as a librarian can be applied toward other careers. </li></ul><ul><li>Harness your powers for good: </li></ul><ul><ul><li>Better salary </li></ul></ul><ul><ul><li>Greater respect </li></ul></ul><ul><ul><li>Broader knowledge </li></ul></ul><ul><ul><li>More job opportunities </li></ul></ul>we are gathered here today…. Giuseppe Arcimboldo
    4. 4. <ul><li>What other job titles can librarians aspire to? </li></ul><ul><li>Here they are, in order of coolness: </li></ul><ul><ul><li>Information Architect (IA) </li></ul></ul><ul><ul><li>Information Management Consultant </li></ul></ul><ul><ul><li>Taxonomist </li></ul></ul><ul><ul><li>Crazy Cat Lady (just kidding) </li></ul></ul>who are these people? lego library
    5. 5. what skills and knowledge do I need? Librarian Taxonomist IA Consultant Librarian Taxonomist IA Consultant Librarian Taxonomist IA Consultant Librarian Taxonomist IA Consultant Interpersonal Visual Research Database Business Librarian Taxonomist IA Consultant
    6. 7. librarians: profile librarian promoting useful skills Librarians organize and locate information for patrons of the library. Librarians’ skills organizing information makes them better finders of information, and… … librarians’ skills finding information makes them better organizers.
    7. 8. Librarian skill: organization of data librarians: profile
    8. 9. information architects: profile architecture gone bad. <ul><li>Information architects apply data from: </li></ul><ul><ul><li>user research and testing </li></ul></ul><ul><ul><li>business requirements </li></ul></ul><ul><ul><li>content properties </li></ul></ul><ul><ul><li>analytical tools </li></ul></ul><ul><li>They produce the following deliverables: </li></ul><ul><ul><li>site map </li></ul></ul><ul><ul><li>wireframes </li></ul></ul><ul><ul><li>visual design mockup or prototype </li></ul></ul><ul><ul><li>site navigation </li></ul></ul><ul><ul><li>style guides </li></ul></ul>
    9. 10. Web sites are libraries. Customer service is the process of making libraries easier to use. User-centered design is the process of making web sites easier to use. It’s all about the user experience. Users are patrons and the experience is finding information easily. IA and librarians: shared goals Representing information accurately in the user interface.
    10. 11. PP PP PP PP PP Splash Page Search Results Page Top Nav Bar Shopping Cart why architecture? Web sites are like buildings. Pages are like rooms. Your info is in a room. To find the room you want, you have to find the route. Building a site with clear routes through the pages depends on links. Links are nothing more than words. Which leads us to taxonomies…. PP = Product Page
    11. 12. Categorization. Taxonomists find patterns in the content and break them down into components. These are repeatable elements that can be used, measured, and adapted. Examples: content type, subject, and intended use. Taxonomist must deeply understand the content and the business to which it applies. <ul><li>Deliverables: </li></ul><ul><ul><li>Content audit </li></ul></ul><ul><ul><li>Content analysis </li></ul></ul><ul><ul><li>Taxonomy </li></ul></ul><ul><ul><li>Metadata schema </li></ul></ul><ul><ul><li>Content map/Domain model </li></ul></ul>taxonomist: profile
    12. 13. Illustrates the danger of ivory tower navel-gazing induced by lack of user research. the role of research <ul><li>Taxonomists must stay in touch with their users, or else risk creating non-functional information systems. </li></ul><ul><li>Ways to stay in touch with users: </li></ul><ul><ul><li>card sorts </li></ul></ul><ul><ul><li>site navigation analytics </li></ul></ul><ul><ul><li>Google keyword analysis </li></ul></ul><ul><ul><li>surveys </li></ul></ul><ul><ul><li>task analysis and other usability tests </li></ul></ul><ul><ul><li>direct comments </li></ul></ul>
    13. 14. Metadata is the language used to identify digital resources. LC or DDC defines the language used to identify books, articles, and print resources. <ul><li>A taxonomist is a cataloger on steroids: </li></ul><ul><ul><li>develops the subject headings </li></ul></ul><ul><ul><li>designs the cataloging rules </li></ul></ul>taxonomists vs. catalogers For experienced professionals only. Don’t try this at home.
    14. 15. Librarian Information Architect Catalog Business Information System Taxonomy Metadata Patron/Librarian User information architects and librarians AACR2 LC/DDC
    15. 16. <ul><li>faceted navigation, AKA parametric search </li></ul><ul><li>breaks down content into attributes (parameters) </li></ul><ul><li>helps reduce search results to a manageable set </li></ul><ul><li>Electronics </li></ul><ul><ul><li>GPS Units </li></ul></ul><ul><ul><li>Altimeters </li></ul></ul><ul><ul><li>Heart Rate Monitors </li></ul></ul><ul><li>Activity </li></ul><ul><ul><li>Cycling </li></ul></ul><ul><ul><li>Hiking </li></ul></ul><ul><ul><li>Travelling </li></ul></ul><ul><li>Price </li></ul><ul><ul><li><$400 </li></ul></ul><ul><ul><li>$400 - $600 </li></ul></ul><ul><ul><li>>$600 </li></ul></ul>Brand axis Activity axis Price axis products Target search result: Garmin 305 GPS units used for cycling and costing less than $400 how taxonomists feed IAs
    16. 17. taxonomy is linguistics functional label
    17. 18. taxonomy is linguistics non-functional label
    18. 19. IA and taxonomy: shared goals Complex data set becomes a simple picture, its meaning apparent at a glance.
    19. 20. Consulting is a balancing act. information management consultant <ul><li>IM consultants </li></ul><ul><ul><li>solve business problems </li></ul></ul><ul><ul><li>oversee system implementations </li></ul></ul><ul><ul><li>sell and champion IA </li></ul></ul><ul><ul><li>produce reams of paperwork </li></ul></ul><ul><li>Deliverables: </li></ul><ul><ul><li>use cases </li></ul></ul><ul><ul><li>business cases (justifications for work) </li></ul></ul><ul><ul><li>governance processes </li></ul></ul><ul><ul><li>implementation roadmaps </li></ul></ul>
    20. 21. the content lifecycle <ul><li>IM consultants must be able to: </li></ul><ul><ul><li>Walk in the door of an unfamiliar company </li></ul></ul><ul><ul><li>Analyze their content resources and information flow </li></ul></ul><ul><ul><li>Learn the business across divisional boundaries </li></ul></ul><ul><ul><li>Recommend changes to workflow, often to hostile executives or directors </li></ul></ul><ul><ul><li>It’s not for the faint of heart, but experience breeds confidence </li></ul></ul>
    21. 22. seeing it as you really are IM consultants are challenged to see the big picture. They have to be the visionaries in the face of entrenched opposition. They must understand all parts of the information system, especially how information and content affect the overall business strategy.
    22. 23. <ul><li>Educate yourself (books/classes on business strategy, databases, etc) </li></ul><ul><li>Find a good place to work: business or nonprofit </li></ul><ul><li>Find a business problem that can be solved by organizing something </li></ul><ul><li>Apply the principles and process (see the Polar Bear book) </li></ul><ul><li>Document your steps and write up your findings </li></ul><ul><li>Get in front of managers and different groups </li></ul><ul><li>Learn from your own mistakes </li></ul><ul><li>Learn other peoples’ jobs </li></ul><ul><li>Go back to #3 and repeat </li></ul>so how do I get there?
    23. 24. nicholas berry content architect & taxonomist [email_address] comments and complaints
    24. 25. backup slides
    25. 26. users content context the lens model
    26. 27. an IA methodology Stakeholder information needs (business & user) User Mental Models Business & Technology Constraints Metadata Model Content Model, Domain Models Indexing Paradigm Findability, Usability, Brand Health
    27. 28. IA process: details <ul><li>Determining user information needs </li></ul><ul><ul><li>Task flows </li></ul></ul><ul><ul><li>Mental models </li></ul></ul><ul><li>Constraints and context </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Domain model (how is the business organized?) </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><li>Content management </li></ul><ul><ul><li>Content model/structure (taxonomy, metadata) </li></ul></ul><ul><ul><li>Content strategy (how do we get there?) </li></ul></ul><ul><ul><li>Governance, change management </li></ul></ul><ul><li>User experience </li></ul><ul><ul><li>Findability (faceted search) </li></ul></ul><ul><ul><li>Shareability (consistency of business data) </li></ul></ul><ul><ul><li>Collecting metrics for analysis </li></ul></ul>IA brings organization to content.

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