Presentation on my magazine

Market Proposal – New Cooking Magazine For Teenagers By Nicholas Au

Why a cooking magazine ?
-Encourage young people (aged 15 - 24) to start cooking their own healthy meals and learn new skills
-Reduce the impact of fast food industry on our society
-To provide information to young people on how to cook since there are only a small number of magazines which covers this field

Suggestion
-Food For You (Title for magazine)
-New issues come out monthly
-Priced at £1.50
-Sold at primary supermarkets

My Market
-High School Students (up to 1,500,000 students)
-University Students (up to 4,000,000 students)

My Competitors
Taste of Home is a famous cooking magazine that is published by Reader’s Digest Association and holds up to 3.5 million subscribers. I should understand that this is the kind of competition that I must face should I focus my magazine to the food business.

Presentation on my magazine

by nicholasau on Dec 07, 2011

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