Award.Craft (Everything I know about digital creativity)

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    Award.Craft (Everything I know about digital creativity) - Presentation Transcript

    1. AWARD.Craft The digital bit. Nic Hodges. Creative Director - NetX nichodges.com
    2. Overview. Understanding digital The social thing The digital audience Digital creativity Putting it all together
    3. Understanding digital. What exactly is ‘digital’?
    4. What exactly is digital? banners video mobile microsites games in-game interactive video social media blogs interactive outdoor text widgets
    5. What does digital do well? Digital engages people. It engages the right people, and it doesn’t piss them off in the process. So you have to t

    + Nic HodgesNic Hodges, 10 months ago

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