3 martini lunches 1960s The Pepsi Generation 1970s McDonalds unveiled the award-winning 1970s Millers ‘Great taste, less filling’ 1984 Apple paid $500,000 to 1991 The World Wide Web became 2000 U.S. Internet advertising 2005 YouTube launched. 2010 Old Spice’s wildly successful ‘Smell Like a Man, Man’ socialto 140 characters campaign broke new ground in advertising, by marketing the ‘You deserve a break today’ campaign TV commercials put a masculine spin on a diet-oriented run its ‘1984’ commercial during the Super Bowl. publicly available revenue was $8.2 billion. In 2011, that figure jumped In 2011, YouTube had more than 1 trillion views media campaign generated a 107% increase in salesHow marketing has moved experience before 1971 product Today, it would 1990s The ‘Got milk?’ to $31 billion or around 140 2013 On average, 25% of the product have cost views for everyforward since the Mad Men era The first electronic 1970s $4 million campaign launched, becoming one of person on Earth marketing budgets are spent on digital, with this expected 1964 message was Telemarketing, the most famous to rise 9% in 2013 Xerox introduced sent, paving the with its ability to 1984 and influential ad 2006 the modern day way for modern generate sales The first mobile campaigns Twitter launched fax machine day email and spread phone was and Facebook 2013 a message, introduced. It opened to the Oreo was praised for became weighed 2 1996 public taking advantage of the popular pounds, offered Hotmail Super Bowl blackout by 30 minutes of launched, creating a timely ‘You can talk time and making free, 2007 still dunk in the dark’ ad sold for $3,995 Web-based Apple for its social networks email services introduced the and HTML iPhone, which 1988 emails prevalent revolutionized 2013 Nike introduced mobile 70% of companies its ‘Just do it’ communications have a Chief Marketing campaign, later Technologist, underscoring named one of marketing’s dependence the best slogans on technology today of the century 1960 1970 1980 1990 2000 2010 2020NEW SCHOOL MARKETING Sources: Wikipedia, Advertising Age and Gartner I responsys.com
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