Author, publisher, entrepreneur (ape) Book by Guy Kawasaki and Shawn Welch
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Author, publisher, entrepreneur (ape) Book by Guy Kawasaki and Shawn Welch

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Guy and Shawn explain how to write your book. They go over a lot of information that most people don’t have. From how to finance your book, to how to edit the book. ...

Guy and Shawn explain how to write your book. They go over a lot of information that most people don’t have. From how to finance your book, to how to edit the book.

They go over tools that writers can use and what made the difference while they were putting their book together. Among the important details of creating a book, they discuss how to avoid the dreaded self-published look. Probably the most important part of getting your book off of the ground is to make it look professional.

They also go over how to get a professional looking cover, and how to design it so that it is effective in drawing in the target audience. The book cover and the title are the only thing most people see–and you get two seconds or less to make the impression that you want.
How to Publish Your Book

A basic understanding of book distribution is required. Knowing how to use the available distribution channels is a must. They cover Amazon, Apple, Barns and Noble, Google, and Kobo.

Discussions about converting your file to different formats for each of the distribution channels, how to sell your book directly to customers, how to use author-services companies, print-on-demand, and even how to price your book, are found in this inclusive volume.
Book Marketing is a Big Deal

Issues that involve book marketing are things like how to navigate Amazon, how to guerilla-market your book, how to build your brand, how to create a platform, how to use social media, how to use blog commenting, and how to pitch bloggers and reviewers.
The Case Study

They show how the principles in the book are applied with the case study for their own book. Nothing can be better than to see the principles espoused clearly demonstrated and the results examined.

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Author, publisher, entrepreneur (ape) Book by Guy Kawasaki and Shawn Welch Presentation Transcript

  • 1. AUTHOR, PUBLISHER, ENTREPRENEUR (APE)
  • 2. THREE THINGS AUTHORS NEED TO BE  Author  Write your book  Publisher  Publish your book  Entrepreneur  Market your book
  • 3. THE SELF PUBLISHING REVOLUTION  Authors are no longer dependent on big or small publishing houses.  Authors have the power to publish their own books—but that isn’t enough.
  • 4. HOW TO WRITE YOUR BOOK  Guy and Shawn explain how to write your book in this new environment. They also expound on:  Tools for Writers  How to Finance your Book  How to edit your book  How to avoid the self-published look  How to get an effective book cover
  • 5. HOW TO PUBLISH YOUR BOOK  How to understand book distribution  How to sell your book through Amazon, Apple, Barnes&Noble, Google, and Kobo  How to convert your file to the different file requirements for each distribution  How to sell eBooks directly to readers  How to use Author-Services Companies  How to use print-on-demand  How to upload your book  How to price your book  How to create audio and foreign language versions
  • 6. BOOK MARKETING  How to navigate Amazon  How to guerilla-market your book  How to build your personal brand  How to choose your platform  How to create social media profiles  How to share on social media  How to comment and respond on social media  How to pitch bloggers and Reviewers
  • 7. CASE STUDY  How we APEd this book  Application lessons from the book and how they worked in real life with the Author, Publisher, Entrepreneur book.  It is always great to see the principles being taught applied. This book not only taught the principles, but used them in every aspect of producing, publishing, and promoting their book
  • 8. GUY KAWASAKI & SHAWN WELCH  The Book APE, Author, Publisher, Entrepreneur was produced by the efforts of two men.  Their individual backgrounds made the book come together. It is a learning journey through the creation, publication, and promotion of their book and how others can use their model for success in today’s new book environment.
  • 9. PICK UP YOUR COPY TODAY Customer Who Bought this item also Bought Austinsgift.com
  • 10. PICK UP YOUR COPY TODAY Customer Who Bought this item also Bought Austinsgift.com