Trade Check Data - A Marketing Research Activity
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Trade Check Data - A Marketing Research Activity

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http://www.niccotan.com/2011/04/trade-check-marketing-research-activity.html

http://www.niccotan.com/2011/04/trade-check-marketing-research-activity.html

Trade Check Data for Aluminum Foil Wrap Category.

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Trade Check Data - A Marketing Research Activity Trade Check Data - A Marketing Research Activity Presentation Transcript

  • TRADE CHECK
  • Category Background
    • used to be known as TIN FOILS, in the U.S., also referred to as Reynold’s Wrap
    • In 2005, aluminum as packaging ranked second to transportation
    • Aluminum is the most commonly recycled post-consumer metal in the world today.
    • Product producers and consumers are increasingly using foil because of the numerous advantages it holds over competing packaging materials
    • Flexible packaging and foil containers account for about three-fourths of all foil used, but the remainder goes into some exciting applications
    • Main category competitor of this category are plastic packaging and plastic containers
  • List of Brands, Variants and Sizes
  • Supermarkets and Location
  • S
    U
    M
    M
    A
    R
    Y
  • V
    O
    L
    U
    M
    E
    S
    H
    A
    R
    E
    (%)
    TOTAL
  • T
    O
    T
    A
    L
    V
    A
    L
    U
    E
    (PHP)
  • V
    A
    L
    U
    E
    S
    H
    A
    R
    E
    (%)
    TOTAL
  • P
    R
    I
    C
    E
    I
    N
    D
    E
    X
  • RECOMMENDATIONS (SUPERMARKETS)
    • SM should increase its SKU’s, as it ranks last among the supermarkets checked, with only 3 brands and 8 SKU’s
    • SM BONUS, an outright brand, should have increased SKU’s, as this is the most competitively priced among them .
    • SM should have a 4meter SKU, either box or roll
    • All supermarkets, specifically those with outright brands, should push sales through bundling (a la Reynold’s Wrap)
    • Generally, SM should increase stocks, regardless of SKU
  • RECOMMENDATIONS (BRANDS)
    • Philippines, Being a retail economy, brands should have 4meter SKU’s like Sunny Select and Heavy Duty
    • Sunny Select and Heavy Duty brands, being the only brands with 4meter SKU’s, should price their products more competitively to capture retail-loving markets