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Post ad summary data

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http://www.niccotan.com/2011/05/marketing-research-post-ad-summary-data.html

http://www.niccotan.com/2011/05/marketing-research-post-ad-summary-data.html

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  • 1. SUMMARY OF ADVERTISING EFFECTIVENESS OF TESTED BRANDS Total interviews* __ pax aware of TV ad** __ pax not aware of TV ad __ pax gave general recall __ pax did not give recall __ pax gave specific recall __ pax gave unrelated recall______________* - No quota for as long as you generate ** requirement** - Quota is __ people aware per group member
  • 2. SUMMARY RESULTS TABULATION OF TESTED BRANDGave specific recall ___ % Visuals/execution ___ % ______________ ___ % ______________ ___ % Copy/message ___ % ______________ ___ ______________ ___ %Gave general recall ___ % Visuals/execution ___ % ______________ ___ % ______________ ___ % Copy/message ___ % ______________ ___ ______________ ___ %Gave unrelated recall ___ % Visuals/execution ___ % ______________ ___ % ______________ ___ % Copy/message ___ % ______________ ___ % ______________ ___ %Gave no recall ___ %

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