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Project: Verdance

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final PPT presentation for Direct Marketing Class …

final PPT presentation for Direct Marketing Class

DLSU Master of Marketing Communications

Published in Business , News & Politics
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Transcript

  • 1. Project VerdanceAn Interactive Direct Marketing Campaign S
  • 2. At a Glance: Verdance FanpageTAKEAWAY: Only 10 out of 470 (2%) fans are engaged therefore makingVerdance irrelevant to the others making it hard for the page to compete withother fanpages.
  • 3. Statement ofthe ProblemHow can Verdance utilizeFacebook as an interativedirect marketing tool toincrease awareness andgenerate leads?
  • 4. Objectives:1. To increase fans from 470 to 1,000 fans within 1 month from the start of the campaign.2. To increase engagement from 2% to 10% by the end of the campaign period.
  • 5. FrameworkIncrease in Engagement and Reach
  • 6. Methodology• Update Fanpage user interface to new Timeline format• Schedule Posts using Hootsuite.com• Moderate using main Fanpage
  • 7. Actual DemoDirect Marketing class will demonstrate how to Schedule, Moderate and Use the Fanpage. S