Content Management: A Web Strategist’s Perspective

  • 740 views
Uploaded on

You don't have to be a web editor to offer clients valuable editorial guidance for managing their online content, but you do have to know what makes editing online unique. …

You don't have to be a web editor to offer clients valuable editorial guidance for managing their online content, but you do have to know what makes editing online unique.

This desk shows some of the ways I helped CCA improve their content display as well as their content strategy. It's a cross disciplinary solution of design, web writing guidelines, and a minor IA overhaul.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
740
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
6
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Content Management: A Web Strategist’s Perspective Nica Lorber Creative Director & Web Strategist Chapter Three ! ! nicelobster
  • 2. I’m responsible for: ! WebStrategy / Content Strategy / 
 IA / UX / Design
  • 3. Universal problem: Content is not a priority
  • 4. Opportunity Prove the value of prioritizing content
  • 5. The problem: ✓ Content model lacked flexibility ✓ IA was cumbersome ✓ Website doubling as an intranet ✓ Legacy content was long and hard to read
  • 6. The solution: ✓ Improve the content model ✓ Restructure the IA ✓ Define content governance ✓ Create well designed content guidelines ✓ Optimize content for web
  • 7. The tactics: ✓ Redesigned content model ✓ Created content style guide ✓ Met with each content owner for 4 hours to: ✓ Discuss pain points ✓ Revise IA ✓ Get buy in
  • 8. Basic Page: ✓ Limited formatting ✓ Bold/italic ✓ Lists ✓ h2/h3 ✓ One small image
  • 9. Added ✓ Lead paragraph style
  • 10. Added ✓ Accordions
  • 11. Added ✓ Call out ✓ Blockquote ✓ H4
  • 12. Added ✓ Image styles ✓ 1 column ✓ 2 column ✓ Image right ✓ Image left
  • 13. Added ✓ redesigned 
 anchor links
  • 14. Added ✓ Related content
  • 15. Created a content 
 style guide ! http://bit.ly/1bt5Jni
  • 16. Questions?