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cluetrain manifesto
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cluetrain manifesto



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  • 1.  
  • 2.
    • Meeting of people at a fixed time and place.
    • We can’t market things without having a conversation.
    • A simple exchange of words will help each other gain a full understanding of how a transaction will transpire.
  • 3.
    • human beings are the ones who are making up for the market because they are the ones who controls, manages and promotes a business.
    • they are not just an ordinary person but they have some ideas or information about the market.
    • They make some ideas on how to improve the company, know what are their edges to other companies, and many more.
  • 4.
    • not all people can do the things they say
    • Conversations are better when you are talking to a real person because you know if they are telling the truth or not.
    • Some people says many things but only few are being done.
  • 5.
    • the human voice is our investment
    • it is the organ in which we can communicate to our fellow people.
    • we need to have proper knowledge or education before releasing any words or statements.
  • 6.
    • Voice are being emphasized through conversations.
    • In market, they want to hear the voice of the people but it doesn’t mean that they really want to hear the voice of the people but the company wants to know what are their suggestions about the changes, products, services and etc..
  • 7.
    • mass media are those means of communication that reach and influence large numbers of people
    • the internet can allow human beings to have a conversation while a mass media don’t allow it because in mass media mostly they just market their products through advertisements.
  • 8.
    • Hyperlinks are is a special area on a Web page which can be activated.
    • Hyperlinks result to future hierarchies.