Persuasion, Influence,
Innovation
(despite barriers)
Internet Librarian 2009

• Rebecca Jones
Partner, Dysart & Associates
• Nicole Hennig
Web Manager & Usability Specialist
MIT Libraries

Preview slides
full slides available
after the talk
slideshare.net/nic221/presentations

Want to innovate?

But having
trouble with
naysayers?

This talk is for you.

You
• smart
• forward-
thinking
• creative

Your situation
• bureaucracy
• shrinking budgets
• staff who resist
change
• micro-managers

For research-based tips...
• organizational
psychology
• social research
• brain research

And inspiring true stories....
• how MIT Libraries
started its “betas”
program and why it
works

Come to our talk!

Inspired by

full slides available
after the talk
slideshare.net/nic221/presentations

Image credits
• Tag cloud made with wordle.net
- Nicole Hennig
• skeptical mannequin, Flickr:
http://www.flickr.com/photos/jeremybrooks/3575446260/
• 2.0, Flickr:
http://www.flickr.com/photos/dasistdasende/3302462199/
• Dilbert sunflower, Flickr:
http://www.flickr.com/photos/smallbox/778670401/
• Getting Real by 37 signals: http://gettingreal.37signals.com/
• MIT Libraries betas: http://libraries.mit.edu/betas