Persuasion & Influence, despite barriers

Persuasion, Inﬂuence, Innovation (despite barriers) Internet Librarian 2009

Rebecca Jones Partner, Dysart & Associates rebecca@dysartjones.com Nicole Hennig Web Manager & Usability Specialist MIT Libraries hennig@mit.edu

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Want to innovate?

But having trouble with naysayers?

Your situation • bureaucracy • shrinking budgets • staff who resist change • micro-managers

Research-based tips

Made to Stick • Chip Heath, professor at Stanford • Dan Heath, Researcher, Harvard Business School

Sticky ideas • Simple • Unexpected • Concrete • Credible • Emotional • Story

Unexpectedness • Break expectations

Masaru Ibuka Transistors

Masaru Ibuka Transistors + Radios

“pocketable radio”

1957 - ﬁrst “pocketable radio”

Tell stories • stories as simulation • stories as inspiration

The conference storybook

“The curse of knowledge”

Weird Ideas That Work Robert Sutton Professor at Stanford Engineering School

Skyline - IDEO Story of IDEO and the thousands of toy ideas. Develop 4,000 ideas, turn 230 into prototypes, sell about 12. They keep showing ideas to potential customers.

Hotel hangers Brendan Boyle, designer from IDEO prototyped hanger tops so people could use hotel hangers at home. Top half of a hanger with a small “slit” for the ball, so you can use it at home. Never used it, but it’s a charming failure.

Reward success & failure, punish inaction • Innovation comes from quantity. (in my next talk: how to make it safe to fail)

Art of Woo • G. Richard Shell, professor, Wharton School • Mario Moussa, faculty, Wharton School

Jodi Thompson & Cali Ressler ROWE - Best Buy

We have more autonomy as college students than we do in the modern workplace.

Jodi Thompson & Cali Ressler had the idea, they worked with mid-level managers to try it out under the radar. Gathered data & testimonials for two years before approaching skeptical senior managers. Resonated with the culture, used language the managers could understand (data).

Foot in the door • Find the right audience • One small step • Under the radar • Speak the language of those you want to convince.

MIT Libraries Betas Modeled after Google Labs

"I don't understand why people are scared of new ideas. I'm scared of the old ones." -John Cage

Inspired by

You’re invited to:

Get the slides slideshare.net/nic221/presentations

Image credits • Tag cloud made with wordle.net from Twitter feed @nic221 by Nicole Hennig • skeptical mannequin, Flickr: http://www.flickr.com/photos/jeremybrooks/ 3575446260/ • 2.0, Flickr: http://www.flickr.com/photos/dasistdasende/ 3302462199/ • Dilbert sunflower, Flickr: http://www.flickr.com/photos/smallbox/778670401/ • MIT Libraries betas: http://libraries.mit.edu/betas

Persuasion & Influence, despite barriers

by Nicole Hennig on Oct 28, 2009

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