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Persuasion,
Influence, Innovation
(despite barriers)


Internet Librarian 2009
Rebecca Jones
Partner, Dysart & Associates
rebecca@dysartjones.com




Nicole Hennig
Web Manager & Usability Specialist
MI...
Get the slides
slideshare.net/nic221/presentations
Want to innovate?
But having
trouble with
naysayers?
Your situation
    •   bureaucracy

    •   shrinking budgets

    •   staff who resist
        change

    •   micro-mana...
Research-based tips
Made to Stick

 •   Chip Heath, professor at
     Stanford

 •   Dan Heath, Researcher,
     Harvard Business School
Sticky ideas
   •   Simple

   •   Unexpected

   •   Concrete

   •   Credible

   •   Emotional

   •   Story
Unexpectedness

•   Break expectations
Masaru Ibuka




Transistors
Masaru Ibuka




Transistors + Radios
“pocketable radio”
Radio
1957 - first “pocketable radio”
Tell stories
 •   stories as simulation

 •   stories as inspiration
The conference storybook
“The curse of knowledge”
Weird Ideas That Work

    Robert
    Sutton

    Professor at
    Stanford
    Engineering
    School
Skyline - IDEO
Story of IDEO and the thousands of toy ideas. Develop 4,000 ideas, turn 230 into prototypes,
sell about 12....
Hotel hangers
Brendan Boyle, designer from IDEO prototyped hanger tops so people could use hotel
hangers at home. Top half...
Reward success & failure,
punish inaction
•   Innovation comes from
    quantity.

    (in my next talk:
    how to make i...
Art of Woo
•   G. Richard Shell, professor,
    Wharton School

•   Mario Moussa, faculty,
    Wharton School
Jodi Thompson & Cali Ressler




 ROWE - Best Buy
We have more autonomy as college
students than we do in the modern
workplace.
Jodi Thompson & Cali Ressler had the idea, they worked with mid-level managers to try it out
under the radar. Gathered dat...
Foot in the door
  •   Find the right
      audience

  •   One small step

  •   Under the radar

  •   Speak the languag...
MIT Libraries Betas




                      Modeled after
                      Google Labs
"I don't understand why people
are scared of new ideas. I'm
scared of the old ones."


-John Cage
Inspired by
You’re invited to:
Get the slides
slideshare.net/nic221/presentations
Image credits
   •   Tag cloud made with wordle.net from Twitter feed
       @nic221
       by Nicole Hennig

   •   skept...
Persuasion & Influence, despite barriers
Persuasion & Influence, despite barriers
Persuasion & Influence, despite barriers
Persuasion & Influence, despite barriers
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Persuasion & Influence, despite barriers

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Tips and techniques from Made to Stick, Weird Ideas That Work, and the Art of Woo. Apply these tips to help librarians get support for innovation in their organizations.

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Transcript of "Persuasion & Influence, despite barriers"

  1. 1. Persuasion, Influence, Innovation (despite barriers) Internet Librarian 2009
  2. 2. Rebecca Jones Partner, Dysart & Associates rebecca@dysartjones.com Nicole Hennig Web Manager & Usability Specialist MIT Libraries hennig@mit.edu
  3. 3. Get the slides slideshare.net/nic221/presentations
  4. 4. Want to innovate?
  5. 5. But having trouble with naysayers?
  6. 6. Your situation • bureaucracy • shrinking budgets • staff who resist change • micro-managers
  7. 7. Research-based tips
  8. 8. Made to Stick • Chip Heath, professor at Stanford • Dan Heath, Researcher, Harvard Business School
  9. 9. Sticky ideas • Simple • Unexpected • Concrete • Credible • Emotional • Story
  10. 10. Unexpectedness • Break expectations
  11. 11. Masaru Ibuka Transistors
  12. 12. Masaru Ibuka Transistors + Radios
  13. 13. “pocketable radio”
  14. 14. Radio
  15. 15. 1957 - first “pocketable radio”
  16. 16. Tell stories • stories as simulation • stories as inspiration
  17. 17. The conference storybook
  18. 18. “The curse of knowledge”
  19. 19. Weird Ideas That Work Robert Sutton Professor at Stanford Engineering School
  20. 20. Skyline - IDEO Story of IDEO and the thousands of toy ideas. Develop 4,000 ideas, turn 230 into prototypes, sell about 12. They keep showing ideas to potential customers.
  21. 21. Hotel hangers Brendan Boyle, designer from IDEO prototyped hanger tops so people could use hotel hangers at home. Top half of a hanger with a small “slit” for the ball, so you can use it at home. Never used it, but it’s a charming failure.
  22. 22. Reward success & failure, punish inaction • Innovation comes from quantity. (in my next talk: how to make it safe to fail)
  23. 23. Art of Woo • G. Richard Shell, professor, Wharton School • Mario Moussa, faculty, Wharton School
  24. 24. Jodi Thompson & Cali Ressler ROWE - Best Buy
  25. 25. We have more autonomy as college students than we do in the modern workplace.
  26. 26. Jodi Thompson & Cali Ressler had the idea, they worked with mid-level managers to try it out under the radar. Gathered data & testimonials for two years before approaching skeptical senior managers. Resonated with the culture, used language the managers could understand (data).
  27. 27. Foot in the door • Find the right audience • One small step • Under the radar • Speak the language of those you want to convince.
  28. 28. MIT Libraries Betas Modeled after Google Labs
  29. 29. "I don't understand why people are scared of new ideas. I'm scared of the old ones." -John Cage
  30. 30. Inspired by
  31. 31. You’re invited to:
  32. 32. Get the slides slideshare.net/nic221/presentations
  33. 33. Image credits • Tag cloud made with wordle.net from Twitter feed @nic221 by Nicole Hennig • skeptical mannequin, Flickr: http://www.flickr.com/photos/jeremybrooks/ 3575446260/ • 2.0, Flickr: http://www.flickr.com/photos/dasistdasende/ 3302462199/ • Dilbert sunflower, Flickr: http://www.flickr.com/photos/smallbox/778670401/ • MIT Libraries betas: http://libraries.mit.edu/betas
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