Persuasion & Influence, despite barriers
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Persuasion & Influence, despite barriers



Tips and techniques from Made to Stick, Weird Ideas That Work, and the Art of Woo. Apply these tips to help librarians get support for innovation in their organizations.

Tips and techniques from Made to Stick, Weird Ideas That Work, and the Art of Woo. Apply these tips to help librarians get support for innovation in their organizations.



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Persuasion & Influence, despite barriers Presentation Transcript

  • 1. Persuasion, Influence, Innovation (despite barriers) Internet Librarian 2009
  • 2. Rebecca Jones Partner, Dysart & Associates Nicole Hennig Web Manager & Usability Specialist MIT Libraries
  • 3. Get the slides
  • 4. Want to innovate?
  • 5. But having trouble with naysayers?
  • 6. Your situation • bureaucracy • shrinking budgets • staff who resist change • micro-managers
  • 7. Research-based tips
  • 8. Made to Stick • Chip Heath, professor at Stanford • Dan Heath, Researcher, Harvard Business School
  • 9. Sticky ideas • Simple • Unexpected • Concrete • Credible • Emotional • Story
  • 10. Unexpectedness • Break expectations
  • 11. Masaru Ibuka Transistors
  • 12. Masaru Ibuka Transistors + Radios
  • 13. “pocketable radio”
  • 14. Radio
  • 15. 1957 - first “pocketable radio”
  • 16. Tell stories • stories as simulation • stories as inspiration
  • 17. The conference storybook
  • 18. “The curse of knowledge”
  • 19. Weird Ideas That Work Robert Sutton Professor at Stanford Engineering School
  • 20. Skyline - IDEO Story of IDEO and the thousands of toy ideas. Develop 4,000 ideas, turn 230 into prototypes, sell about 12. They keep showing ideas to potential customers.
  • 21. Hotel hangers Brendan Boyle, designer from IDEO prototyped hanger tops so people could use hotel hangers at home. Top half of a hanger with a small “slit” for the ball, so you can use it at home. Never used it, but it’s a charming failure.
  • 22. Reward success & failure, punish inaction • Innovation comes from quantity. (in my next talk: how to make it safe to fail)
  • 23. Art of Woo • G. Richard Shell, professor, Wharton School • Mario Moussa, faculty, Wharton School
  • 24. Jodi Thompson & Cali Ressler ROWE - Best Buy
  • 25. We have more autonomy as college students than we do in the modern workplace.
  • 26. Jodi Thompson & Cali Ressler had the idea, they worked with mid-level managers to try it out under the radar. Gathered data & testimonials for two years before approaching skeptical senior managers. Resonated with the culture, used language the managers could understand (data).
  • 27. Foot in the door • Find the right audience • One small step • Under the radar • Speak the language of those you want to convince.
  • 28. MIT Libraries Betas Modeled after Google Labs
  • 29. "I don't understand why people are scared of new ideas. I'm scared of the old ones." -John Cage
  • 30. Inspired by
  • 31. You’re invited to:
  • 32. Get the slides
  • 33. Image credits • Tag cloud made with from Twitter feed @nic221 by Nicole Hennig • skeptical mannequin, Flickr: 3575446260/ • 2.0, Flickr: 3302462199/ • Dilbert sunflower, Flickr: • MIT Libraries betas: