Qualitative Lab - Analysis And Report


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The presentation is an overview of dos and dont's when analyzing data and when reporting. It is presented in the Qualitative Lab which is conducted every Wednesday in LeadCap Ventures.

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Qualitative Lab - Analysis And Report

  1. 1. Mohammad Nibras P.K.
  2. 2. <ul><li>After completing the market research field work in their country, clients will provide us with the proper briefing of the study and send us transcripts of FGDs or IDIs in English. Client will be sending the discussion guide for IDIs/FGDs and also the objectives of the study. </li></ul><ul><li>Once the transcripts are ready, we analyze the same at our end. We may have some queries for which the clients will respond through e-mail or over phone. We follow a 3 stage process in-house to ensure superlative quality. </li></ul><ul><li>Final report is delivered on or before time agreed from the start of the project. At this stage client will review the report and will suggest any changes and it will be done at the earliest. </li></ul>The Process @ LeadCap Ventures
  3. 3. <ul><li>When we tell about quality , what exactly does that mean? </li></ul><ul><li>When qualitative reports are most of the times very subjective, how can we tell that our ‘quality’ is good? </li></ul>Quality Quality Client Satisfaction
  4. 4. Have To Dos <ul><li>Executive summary </li></ul><ul><li>Analysis with actionable points in each slide </li></ul><ul><li>Conclusion and recommendations </li></ul>TRANSCRIPTS YOUR NOTES FINAL PRESENTATION
  5. 5. <ul><li>Be prepared with the plan before starting the analysis. </li></ul><ul><li>OR have the Structure in place first </li></ul>Plan Your Analysis and Report
  6. 6. 1. Corporate Customer Experience     - Industry-wise Analysis (4 industries)        = In-depth analysis of the different stages of Corporate Customer Experience Life cycle          + Probe into why certain brands are chosen          + Customer shifting patterns; reasons, etc            * Please note: Based on the information available we will cover all the point which have materialistic importance for the service provider.  2. Value Added Service     - Industry-wise Analysis (4 industries)       = Understand more on corporate value proposition.       = Most preferred VAS, etc in the industry       = Reasons for choice 3. Assessing the competition in market      - Industry-wise Analysis (4 industries)      = Perception of service quality and preference      = Reasons for preference      = Choice of certain brand, etc      = Choice of current offers and reasons for the choice Structure - Sample
  7. 7. “ Structure is nothing but the pathway that you will take to complete the report”
  8. 8. How to do the analysis? <ul><li>Qualitative researchers aim to gather an in-depth understanding of human behavior  and the reasons that govern such behavior. The discipline investigates the  why  and  how  of decision making not just  what ,  where ,  when . Hence, smaller but focused samples are more often needed rather than large random samples. </li></ul>Quali is Exploratory
  9. 9. How to do the analysis? TRANSCRIPTS YOUR NOTES FINAL PRESENTATION <ul><li>Find the similarities and differences </li></ul><ul><li>Compare between groups </li></ul><ul><li>See pictorial representation </li></ul><ul><li>Use creativity </li></ul>
  10. 10. Take Care of the Objectives <ul><li>Always keep the objectives of the study in front and match the same with the outcome – ask – whether the analysis is fulfilling the objectives of the study?, what different things are coming out from the transcripts?,… </li></ul>Without objectives, you end up having ‘useless’ findings for the client, or findings will be very generalized
  11. 11. Summary <ul><li>Process @ LeadCap Ventures </li></ul><ul><li>Quality equals Client Satisfaction </li></ul><ul><li>Have To Dos </li></ul><ul><li>Plan your analysis – have structure ready </li></ul><ul><li>Analysis – how and why of decision making </li></ul><ul><li>Take care of the objectives </li></ul>