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Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
Ndccpresentationfinal
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Ndccpresentationfinal
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Ndccpresentationfinal

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  • 1. Digital Marketing Strategy<br />North Dublin Chamber of Commerce - NDCC<br />DCU Masters in Marketing Practicum<br />Niamh Downey<br />Laureen Morrissette<br />Dan Higgins<br />
  • 2. Social Media Revolution - Socialnomics<br />
  • 3. Where we started<br />Primary Research:<br />Quantitative Surveys<br />Qualitative Interviews<br />Secondary Research:<br />Search Engine Optimisation<br />Social Media Networking<br />
  • 4. NDCC Online Presence Survey and Interview- Results<br />
  • 5. How often do you visit the NDCC website<br />42.3%<br />11.5%<br />0%<br />46.2%<br />How would you rate the NDCC website<br />33%<br />34%<br />13%<br />
  • 6.
  • 7. Would you consider advertising on the NDCC website?<br />
  • 8. How would you describe you social networking skills level?<br />17%<br />20%<br />58%<br />3.4%<br />
  • 9. What Social Networking sites does your business currently use? <br />23%<br />30%<br />6.7%<br />23%<br />60%<br />
  • 10. NDCC Interviews results<br />100% of respondents agreed the NDCC should have a <br />social media networking presence.<br />90% of respondents said they wanted regular updates of<br />the NDCC’s activities via email and the website<br />80% of respondents felt the website did not reflect the <br />NDCC member services<br />
  • 11. Where we are now<br />Creating the website<br />Creating Online presence with Social Media Networks<br />
  • 12. Creating the Website<br />Website Development<br /><ul><li>Not reflective of the services provided by the Chamber
  • 13. Needs to become the Central Hub for information
  • 14. Should entice new membership
  • 15. Added value through LInK Research Centre</li></li></ul><li>Username<br />NORTH DUBLIN CHAMBER OF COMMERCE<br />Password<br />Remember me<br />On the Pulse of Business Networking in North Dublin<br />Forgot password?<br />Register<br />LINKS<br />HOME<br />EVENTS<br />JOIN US<br />CONTACT<br />NEWS<br />MEMBERS<br />ABOUT US<br />GALLERY<br />LIVE NEWS FEED Twitter etc<br />View Upcoming Events <br />Calender Here<br />View our Gallery Here<br />To learn more about becoming a member click Here<br />View NDCC and Local News<br />Here<br />Get connected with the NDCC, the Hub for business in North Dublin <br />Connect with the us<br />Past Events<br />Present Events<br />Future Events<br />
  • 16. Find out more about our Social Media Networking presentation and how it may affect you by clicking Here<br />View the Gallery for the visit of Minister for Finance Brian Cowen to the NDCC in 2008 by clicking Here.<br />View the Gallery for the recent NDCC Golf Event held in St. Margaret's Golf Club by clicking Here. <br /><ul><li> New Executive board elected. To find out who, click </li></ul>Here.<br /><ul><li> Find out what events the NDCC is hosting to benefit</li></ul> YOU, click Here.<br /><ul><li> Ryanair fails yet again in Aer Lingus take over bid, </li></ul> find out More.<br /><ul><li> The President of the EU attempts to secure a strong</li></ul> future for the Euro. Find out More.<br /><ul><li> Libya eyes up BP shares. How will this affect oil</li></ul> prices? Find out More.<br /><ul><li> British Chambers of Commerce hail continued</li></ul> growth. Find out More.<br />North Dublin Chamber of Commerce<br />Tel: 01 - 7008861<br />Fax: 01 - 7008862<br />
  • 17. Username<br />NORTH DUBLIN CHAMBER OF COMMERCE<br />Password<br />Remember me<br />On the Pulse of Business Networking in North Dublin<br />Forgot password?<br />Register<br />LINKS<br />HOME<br />EVENTS<br />JOIN US<br />CONTACT<br />NEWS<br />MEMBERS<br />ABOUT US<br />GALLERY<br />Dublin Events<br />Upcoming Event<br />NDCC Events <br />Digital Marketing Strategy <br />Date: July 7, 2010<br />Time: 8:00am<br />Location: Bea Orpen Building<br />Presenters: DCU Practicum Team<br />Description: Increasing online presence for the NDCC<br />Fee: FREE to members<br />Taste of Thailand. Click Here <br />Click image to enlarge <br />ANNUAL GOLFING EVENT<br />BUDGET BREAKFAST<br />Hamleys Family Fun Day. Click Here<br />
  • 18. When What Where<br />Learn more about our <br />New Digital Marketing <br />Diploma on www.dcu.ie<br />Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours.<br />RSVP to this event<br />North Dublin Chamber of Commerce<br />Tel: 01 - 7008861<br />Fax: 01 - 7008862<br />Kenco 97% Less<br />
  • 19.
  • 20. Creating a presence<br />Social Media Networking<br />The power is now in the hands of the consumerStrengthens the emotional ties with customers<br />The power of question is great.    <br />But it also comes with responsibility on your side. <br />20/04/2011<br />18<br />North Dublin Chamber of Commerce<br />
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Where we want to go<br />Build an interactive website<br />Qualitative interviews with SME’s<br />Social Media Networking Workshop<br />
  • 26. SEO Strategy<br /><ul><li>What is it?
  • 27. How will it help us?
  • 28. How can we use it?</li></ul>20/04/2011<br />24<br />North Dublin Chamber of Commerce<br />
  • 29. SEO Strategy<br /><ul><li>Current Strategy
  • 30. Undeveloped
  • 31. Not effectively utilising resources available
  • 32. Proposed strategy
  • 33. Optimise available resources
  • 34. Highly cost effective
  • 35. Increased brand awareness
  • 36. NDCC as an information centre through Backlinks with all members</li></ul>20/04/2011<br />25<br />North Dublin Chamber of Commerce<br />
  • 37. Current Website<br /><ul><li>Home Page URL’s
  • 38. Home:
  • 39. http://www.ndcc.ie/index.php?option=com_frontpage&Itemid=1
  • 40. Events page:
  • 41. http://www.ndcc.ie/index.php?option=com_content&task=view&id=16&Itemid=27
  • 42. News:
  • 43. http://www.ndcc.ie/index.php?option=com_content&task=view&id=9&Itemid=18
  • 44. HR Documents:
  • 45. http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=11&Itemid=20
  • 46. Contact Page:
  • 47. http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8
  • 48. Membership Benefits Page:
  • 49. http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8
  • 50. Links Page:
  • 51. http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=10&Itemid=19</li></ul>20/04/2011<br />26<br />North Dublin Chamber of Commerce<br />
  • 52. Proposed Website<br /><ul><li>Suggested URL’s
  • 53. The URL’s which have been suggested below are much shorter and more accessible for the user who will be accessing the site.
  • 54. Home Page:
  • 55. http://www.ndcc.ie/home
  • 56. Events page:
  • 57. http://www.ndcc.ie/events
  • 58. News Page:
  • 59. http://www.ndcc.ie/news
  • 60. HR Documents Page:
  • 61. http://www.ndcc.ie/hrdoc
  • 62. Contact Page:
  • 63. http://www.ndcc.ie/contact
  • 64. Membership Benefits Page:
  • 65. http://www.ndcc.ie/benefits
  • 66. Links Page:
  • 67. http://www.ndcc.ie/links</li></ul>20/04/2011<br />27<br />North Dublin Chamber of Commerce<br />
  • 68. Benefits of a Combined Strategy<br />Over 810 potential key words<br />Creates synergy between the <br />strategies<br />Ensures improved brand recognition <br />with Businesses and Customers<br />Increases long-term survival<br />20/04/2011<br />28<br />North Dublin Chamber of Commerce<br />
  • 69. Alternative Networking sites<br />
  • 70. Social Media Networking Workshop<br />How to Surf the Social Media Wave<br />
  • 71. Make the NDCC the business and political voice of North Dublin<br />Hub of <br />Information<br />Build a cost efficient, interactive website<br />Create a strong brand recognition online and offline with SMN <br />
  • 72. Thank you for listening<br />

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