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Marketers Guide To Facebooks Timeline

by on Jul 18, 2012

  • 313 views

In February 2012, Facebook launched its new Timeline layout for brand Pages as well as several new advertising products. The new layout will have an impact on what brands have built on Facebook in the ...

In February 2012, Facebook launched its new Timeline layout for brand Pages as well as several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past (I.e. applications, posts, photos and more) and how brands can best use Facebook in the future. This guide to Facebook\'s changes documents the details of these changes and suggests a new set of best practices to effectively leverage the revised platform. It includes sections on how the changes put brands over communities, threatens to distract marketers from the News Feed, emphasizes visualization and encourages storytelling through brand heritage.

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Marketers Guide To Facebooks Timeline Marketers Guide To Facebooks Timeline Presentation Transcript