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MyKidsTime.ie is a listings website for parents and their children in Ireland. I’ve been working with and advising CEO and Founder: Jill Holtz on their Facebook strategy for around 4 years. In that time, this Irish company has built an incredible Facebook presence. They are using the platform for both B2C and B2B, generating sales and new customers and all while continuing to drive massive levels of new fans and engagement.
Mykidstime Facebook fans and engagement levels
To give some idea as to how successful Mykidstime are on Facebook, consider that according to Social Bakers - the best performing local Irish brand on Facebook is Lyons Tea:
Over 270,000 fans
Are growing by nearly 500 fans per week
And have a ‘People Talking About This’ (PHAT) of around 0.5%
Over 100,000 fans
Are growing by nearly 6000 fans per week
And have a PTAT metric that runs between 200 & 500% ( The average is 2%)
Mykidstime Facebook traffic
Depending on which report you read and in which industry you reside, Facebook should account for somewhere between 5 and 10% of your overall website traffic. Mykidstime Facebook traffic now consistently runs at 50-70% which is 10+ times the average and accounts for between 70,000 to 100,000 visits per month.
Mykidstime Facebook commerce
Mykidstime use Facebook to get advertisers for their website, publications and newsletters. Last year, they launched the Mykidstime Store and used Facebook to secure their first 15 suppliers/customers. Now, they regularly get multiple sales per Facebook product update for their Store customers.