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Connexia ireland uk social networking in ireland (1)

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In May, Luke from Neworld blog brought together statistics on social networking usage in Ireland. It was from this information and a number of other sources that Connexia Ireland/UK decided to design …

In May, Luke from Neworld blog brought together statistics on social networking usage in Ireland. It was from this information and a number of other sources that Connexia Ireland/UK decided to design what is probably the one of the first infographics for social networking in Ireland.

This social networking infographic demonstrates some very interesting facts on social networking in Ireland and the trends that have developed across Facebook, Twitter, Youtube, Linkedin and Foursquare.

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  • 1. SOCIAL NETWORKING IN IRELAND SOCIAL 1,942,980 USERS 46% 54% NETWORKING + 4 % GROWING IN IRELAND 49% of the population, over 15 years of age, are on Facebook FACEBOOK 900 NEW PROFILES EVERY DAY47 % OF FACEBOOK USERS LOG IN DAILY 24 % EVERY COUPLE OF DAYS 12 % LOG IN WEEKLY FACEBOOK USERS BY AGE 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 + years of age years of age years of age years of age years of age years of age 13 % 24 % 31 % 17 % 8% 5%IRISH KIDS 9 TO 12 YEARS OF AGE IRISH KIDS 13 TO 16 YEARS OF AGE 21 % HAVE A FACEBOOK PROFILE 47 % HAVE A FACEBOOK PROFILE 49 % Admitted to faking the age on their profiles 14 % Admitted to faking the age on their profiles 14 % Admitted to having their profiles set to public 8% Admitted to having their profiles set to public 6% Listed their home address and telephone number 11 % Listed their home address and telephone number 11 % Listed their school 58 % Listed their school 8% Have more than 100 contacts 35 % Have more than 100 contacts 25 % Contacted people they didn’t know 22 % Contacted people they didn’t know 39 % OF IRISH PARENTS DON’T ALLOW THEIR CHILDREN TO HAVE A SOCIAL NETWORK PROFILEFACEBOOK CHECK-IN’S According to Facebook the number of Irish people accessing the network from their mobile TOP CHECK-IN LOCATIONS has increased to 800k Dublin Airport 7,484 Dublin Airport Terminal 2 5,570 Aviva Stadium 4,202 Dublin International Airport 4,133 Temple Bar 2,608 The 02 2,468 Croke Park 2,050 Terminal 1, Dublin Airport 1,939 Cineworld 1,479 02 Arena Dublin 1,325 1,3 million USERS SOCIAL NETWORKING 2.1 million UNIQUE USERS EACH MONTH IN IRELAND 400 million VIEWS EACH MONTH YOUTUBE 500 K users DAILY UNIQUE TRAFFIC 385.000 PEOPLE HAVE ACCOUNT * SOCIAL + 11 % GROWING * NETWORKING * The number of adults over the age of 15 IN IRELAND THE DAILY USAGE THE DAILY USERS TWITTER 30 % 80.850 21 % 73.500 177.000 active accounts HOW TWITTER IS USED SS PRE Active accounts are those who sent at least one tweet during last mounth 71% of journalists use Twitter as a news source 5 60.000 users active each 5 day MENTIONS OF TWITTER 2011 159.000 tweets were sent for day IN THE IRISH MEDIA 2058 MENTIONS EACH MONTH 2008 16 MENTIONS 47 % SENT ONLY ONE TWEET IN A 5 DAY PERIOD EACH MONTH 27 % of mentions were related to entertainment 78 % SENT LESS THAN 10 TWEETS IN A 5 DAY PERIOD 27 % of mentions were related to politics 22 % SENT 10 OR MORE TWEETS IN A 5 DAY PERIOD 28 % of mentions were related to sport 472,687 LINKEDIN PROFILES SOCIAL + 11 % GROWING NETWORKING IN IRELAND Ireland still has the second highest LINKEDIN 2 nd penetration of LinkedIn users in the world LinkedIn’s reach in Ireland has increased until 21 %THE AVERAGE USER 9% - Is aged between 35 and 44 OF USERS LOG IN DAILY - Employed 11 % - Living in Dublin LOG IN EVERY COUPLE OF DAYS - AB social class 31 % 2 % of the unemployed are on LInkedIn LOG IN WEEKLY 13.000 UNIQUE VISITORS [estimated cookies] SOCIAL 10.000 UNIQUE VISITORS [estimates users] NETWORKING IN IRELAND 0,3 % REACH - 53.000 Page views FOURSQUARE - 17.000 Total visits AVERAGE VISIT FOR COOKIE 1.3 AVERAGE TIME ON SITE 3 MINS 20 SECREFERENCES- Comscore - Kantar PRII- Daragh Doyle, Content is King Conference 2010. - Knexsy.com – Some data provided by email, some via RTE’s From Edelman video “Social Media in Ireland”. TwitterOnTrial documentary Knexsy provided research data for.- Facebook.com data from Facebook’s self service ad creator. Most stats have been individually referenced in the post.- Ipsos MRBI – Some of the Ipsos data came from their Twitter - LinkedIn data from the LinkedIn ad’s creator. account, in this case the individual tweet has been referenced - London School of Economics Study. above. - SocialBakers communication attitude

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