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Social Software in the Enterprise
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Social Software in the Enterprise

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Social Software in the Enterprise Social Software in the Enterprise Presentation Transcript

  • Social Software in the Enterprise Turning your intranet into an essential business tool Thursday 23 February 2006
  • The Next 45 Minutes
    • The Social Software movement
    • What it means to you
    • Hill & Knowlton’s experience
  • Introductions
  • The Cluetrain Manifesto
    • Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore
    • The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation
    • Companies need to resist the urge to “improve” or control these networked conversations
  • Social Software
    • It’s about PEOPLE !
    • People connecting with each other
    • Sharing information in their own voice
    • People in control of what goes into the knowledge space
    • A sense of community …
    • …built upon relationships
    • Bottom-up rather than top-down
    • The corporate centre as facilitator and aggregator
  • Facilitate and Aggregate
    • Blogs
    • RSS readers
    • Wikis
    • Bookmarking
  • Hill & Knowlton’s Experience
    • Blogging communities
    • Network analysis
    • Wikis
    • Social networking
    • Social bookmarking
  • Collective Conversation
  • Network Analysis CONFIDENTIAL
  • Wikis
  • Social Networking
  • Social Bookmarking - ish
  • Any questions? Email: ncook@hillandknowlton.com MSN: niall@tiggi.com Skype: niallcook Blog: http://blogs.hillandknowlton.com/niallcook