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Reputation And The War For Talent
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Reputation And The War For Talent

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Corporate Reputation Watch 2008 looks at the role of reputation in the war for talent. …

Corporate Reputation Watch 2008 looks at the role of reputation in the war for talent.
In order to understand how reputation impacts career choice, how top talent assesses reputation and the drivers of the corporate brand, Hill & Knowlton commissioned Penn, Schoen & Berland to seek the views of MBA students at top business schools.

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  • 1. Reputation and The War for Talent Corporate Reputation Watch 2008
  • 2. Research Objectives Corporate Reputation Watch 2008 looks at the role of reputation in the war for talent. In order to understand how reputation impacts career choice, how top talent assesses reputation and the drivers of the corporate brand, Hill & Knowlton commissioned Penn, Schoen & Berland to seek the views of MBA students at top business schools.
  • 3. Methodology   Research Design: Penn, Schoen & Berland Associates conducted 527 intercept interviews from May 4 – 22 2007 and from October 1 – November 8 2007.   Audience: Interviews were conducted with current MBA students at 12 top ranked international business schools in the US, Europe and Asia. Continent's Continents Number of Schools Weighting US 4 40% Europe 6 40% Asia 2 20%   Data has been weighted so that the overall results reflect the balance by region of the world’s top business schools.
  • 4. Methodology Schools Sample Size United States 200 Columbia Business School [US] 50 Harvard Business School [US] 50 New York University: Stern [US] 50 MIT: Sloan [US] 50 Europe 242 London Business School [UK] 37 IESE Business School [Spain] 40 HEC Paris [France] 41 University of Oxford: Saïd [UK] 44 SDA Bocconi [Italy] 40 TIAS [The Netherlands] 40 Asia 85 Chinese University of Hong Kong [HK] 40 Tsinghua University [China] 45
  • 5. Reputation and career choice
  • 6. Assessing reputation
  • 7. Assessing reputation – regional differences
  • 8. Reputation and financial performance
  • 9. Factors driving choice
  • 10. Ready to move?
  • 11. Sectoral winners and losers
  • 12. Public or private?
  • 13. Overcoming a poor reputation
  • 14. Ready to relocate?
  • 15. Who promotes reputation well by region?
  • 16. (Re) location, location, location….
  • 17. (Re) location, location, location – regional differences
  • 18. Interest in emerging economies
  • 19. What’s important in CSR?
  • 20. What’s important in CSR? – regional differences
  • 21. Saying no
  • 22. Saying no – regional differences
  • 23. Reach for the stars
  • 24. Ready for success?