Your SlideShare is downloading. ×
0
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Reputation And The War For Talent
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Reputation And The War For Talent

1,798

Published on

Corporate Reputation Watch 2008 looks at the role of reputation in the war for talent. …

Corporate Reputation Watch 2008 looks at the role of reputation in the war for talent.
In order to understand how reputation impacts career choice, how top talent assesses reputation and the drivers of the corporate brand, Hill & Knowlton commissioned Penn, Schoen & Berland to seek the views of MBA students at top business schools.

Published in: Business, Education
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,798
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
214
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Reputation and The War for Talent Corporate Reputation Watch 2008
  • 2. Research Objectives Corporate Reputation Watch 2008 looks at the role of reputation in the war for talent. In order to understand how reputation impacts career choice, how top talent assesses reputation and the drivers of the corporate brand, Hill & Knowlton commissioned Penn, Schoen & Berland to seek the views of MBA students at top business schools.
  • 3. Methodology   Research Design: Penn, Schoen & Berland Associates conducted 527 intercept interviews from May 4 – 22 2007 and from October 1 – November 8 2007.   Audience: Interviews were conducted with current MBA students at 12 top ranked international business schools in the US, Europe and Asia. Continent's Continents Number of Schools Weighting US 4 40% Europe 6 40% Asia 2 20%   Data has been weighted so that the overall results reflect the balance by region of the world’s top business schools.
  • 4. Methodology Schools Sample Size United States 200 Columbia Business School [US] 50 Harvard Business School [US] 50 New York University: Stern [US] 50 MIT: Sloan [US] 50 Europe 242 London Business School [UK] 37 IESE Business School [Spain] 40 HEC Paris [France] 41 University of Oxford: Saïd [UK] 44 SDA Bocconi [Italy] 40 TIAS [The Netherlands] 40 Asia 85 Chinese University of Hong Kong [HK] 40 Tsinghua University [China] 45
  • 5. Reputation and career choice
  • 6. Assessing reputation
  • 7. Assessing reputation – regional differences
  • 8. Reputation and financial performance
  • 9. Factors driving choice
  • 10. Ready to move?
  • 11. Sectoral winners and losers
  • 12. Public or private?
  • 13. Overcoming a poor reputation
  • 14. Ready to relocate?
  • 15. Who promotes reputation well by region?
  • 16. (Re) location, location, location….
  • 17. (Re) location, location, location – regional differences
  • 18. Interest in emerging economies
  • 19. What’s important in CSR?
  • 20. What’s important in CSR? – regional differences
  • 21. Saying no
  • 22. Saying no – regional differences
  • 23. Reach for the stars
  • 24. Ready for success?

×