Enterprise 2.0

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How social software will change the future of work

How social software will change the future of work

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  • Fair point, and Hugh gets credit for the graphic whenever I make the presentation, as well as profusive credit in my book, from where this image was taken. If anyone is interested in the explanation behind it, you will want to read Hugh's original post at http://www.gapingvoid.com/Moveable_Type/archives/001607.html
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  • Maybe add clear citation here for Hugh McLeod/gapingvoid?
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  • 1. ENTERPRISE 2.0 How social software will change the future of work
  • 2. LOOSENING HIERARCHIES AND GIVING MORE POWER TO EMPLOYEES CAN LEAD TO FASTER INNOVATION, LOWER COST STRUCTURES, GREATER AGILITY, IMPROVED RESPONSIVENESS TO CUSTOMERS AND MORE AUTHENTICITY AND RESPECT IN THE MARKETPLACE. Don Tapscott, co-author of Wikinomics: How Mass Collaboration Changes Everything
  • 3. THE UPCOMING GENERATION IS GOING TO EXPECT TO HAVE ACCESS TO THEIR TOOLS IN THE WORKPLACE. IT WOULD BE LIKE SOMEONE FROM MY GENERATION NOT HAVING ACCESS TO EMAIL. IF THEY DON’T GET THIS STUFF, THEY PROBABLY WON’T BE THERE FOR A LONG TIME. Marthin de Beer, Cisco Systems
  • 4. WE KNOW SOME PEOPLE FROM YOUR COMPANY. THEY’RE PRETTY COOL ONLINE. DO YOU HAVE ANY MORE LIKE THAT YOU’RE HIDING? CAN THEY COME OUT AND PLAY? Thesis #84, The Cluetrain Manifesto
  • 5. ENTERPRISE 2.0 • Social software will change the future of work • Highly relevant in current economic climate • Communications can be a driver and enabler of this change
  • 6. ENTERPRISE 2.0 • The Perfect Storm • Impact on Communication • The 4Cs Approach • Ensuring Success
  • 7. THE PERFECT STORM
  • 8. THE PERFECT STORM Web Business Technology Environment
  • 9. WEB TECHNOLOGY COMES OF AGE
  • 10. BUSINESS ENVIRONMENT CHANGES • West to East • Producer to consumer • Employer to employee • Geographies to communities
  • 11. AND NEW EMPLOYEE CONTRACTS Then Now Cradle to grave Portfolio careers Loyalty Transactional relationship Dependence Independence ‘Our human resources’ Creative talent on loan Employees Citizens Big institutions My own company Command and control Well-governed inclusivity CEO = God CEO = Guide I left the company I left my boss Local community Workplace communities
  • 12. THE IMPACT ON COMMUNICATION
  • 13. COMMUNICATION > CONNECTION Connection Communication Collaboration Cooperation
  • 14. BUSINESS BENEFITS •  Increases employee’s knowledge •  Provides access to solutions to business problems •  Harnesses collective knowledge of employees •  Stimulates internal collaboration •  Improves cross functional interaction •  Sparks innovation
  • 15. BLURRED BOUNDARIES
  • 16. “CONSUMERIZATION” OF IT 2009 will see the first wave of ‘digital natives’ that are so immersed in digital culture that they are completely unconcerned about the effects of their technology choices on their organizations.
  • 17. WHAT IT MEANS • Communication > Facilitation • Opportunities to enable and support change • External > Internal • Focus on people NOT technology
  • 18. THE 4CS APPROACH
  • 19. CULTURE IS KEY
  • 20. CULTURE IS KEY
  • 21. COMMUNICATION
  • 22. COOPERATION
  • 23. COLLABORATION
  • 24. CONNECTION
  • 25. ENSURING SUCCESS
  • 26. FOUR FACTORS FOR SUCCESS 1.  Speed and flexibility 2.  Ease of use 3.  Demand driven 4.  Put individual value first
  • 27. SOCIAL STRUCTURE • Creators • Organizers • Filterers • Contributors • Connectors
  • 28. EXPERIMENT • Participation must be easy • Build on existing relationships • Integrate with existing tools/processes • Self-managed with no training • Contain personal value to the individual
  • 29. BOTTOM UP, TOP DOWN “We want you to use this, it will help the company” “You should use this, it might help you do your job”
  • 30. COMMUNICATION IS KEY Awareness Education Adoption
  • 31. ENTERPRISE 2.0 • The nature of work is changing • The impact on communication will be profound • Social software will play a role in the organization of the future • Effective communication is critical to success
  • 32. WHAT NOW? • Align internal/external strategies • Map your social software footprint • Identify your ‘digital natives’ • Plan experiments • Listen, learn and engage
  • 33. CONTACT • Website/blog: http://www.enterprise2dot0.com • Email: ncook@hillandknowlton.com • MSN/Skype: niallcook • Twitter: http://twitter.com/niallcook