Wk 2 3 mest 3 rep teens

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Wk 2 3 mest 3 rep teens

  1. 1. MEST 3-SECTION B Representation of Teenagers
  2. 2. Osgerby (1998) suggests that the representation of teenagers in many television and film texts tends to operate round two main ideas: teenager as fun and teenager as consumer . This can be seen in adverts or youth magazines, such as Nuts or More . Other, more complex representations have emerged in texts where teenagers are involved in, or in control of, the production process. For example the script of the film Thirteen (2003) was written jointly with a teenage girl. Also, many teenagers construct their own websites, blogs or put their own images and text entries on their spaces on social network sites. Osgerby (1998)
  3. 3. The representation of youth is a complex area to investigate in terms of representations, as the image of this particular social group has changed throughout the decades. You will need to investigate the different representations of young people, both in contemporary and historical media texts, offering explanations as to why the representation is the way it is. Osgerby (1998)
  4. 4. Task 1 : You have 3 minutes to note down as many media images or representations of young people as you can think of. Task 2 : Swop your list with a partner. Are there similarities and differences? In what kinds of media texts do you tend to find these representations? Analysing Representations
  5. 5. Task 3 : Can you give reasons for the types of representations of young people you have identified? What is the context surrounding them? Why are the representations the way they are? Task 4 : Can you apply Osgerby’s theory to these representations? In what way? Analysing Representations
  6. 6. Analysis Task : Carry out a detailed analysis of the following range of texts, using your knowledge of Key Concepts, Ideology and Representation Theory. Make sure you think about the various contexts surrounding the images constructed – social or cultural influences, economic or historical factors? Analysing Representations
  7. 7. CASE STUDY TEXTS <ul><li>MailOnline article – Sept 8th 2009 : ‘Facebook Thugs’ </li></ul><ul><li>MailOnline article – August 20th 2009 : ‘Brilliant A-Level pupil….’ </li></ul><ul><li>Skins – Series 1, Episode 1 </li></ul><ul><li>Clearasil magazine advert </li></ul><ul><li>Emo Corner website - http://www.emo-corner.com / </li></ul><ul><li>Mean Girls – Chapter 2-3 </li></ul><ul><li>Barnardo’s ‘Break The Cycle’ TV Advert 2009 </li></ul>
  8. 10. Target audience – ‘middle england’, middle class, right wing Tendency to have underlying bias/ moral panics Compartmentalising – perceived lawlessness of social networking sites / internet Clothing signifiers – sportswear / hoodies – connotes sense of problem being urban, council estate, working class arrogance, aggressive, threatening youth as ‘the other’ Mediation – use of images to create impact Binary opposites – good vs evil, Campaigner vs teen yobs
  9. 11. Anonymity – could be any teenager Stereotypical discourses – teen as homogenous, vulnerable, impressionable group who if not controlled by the dominant majority, poses a threat to national ‘cohesion’.
  10. 12. Analysis – Wider Contexts <ul><li>Moral Panic – Stanley Cohen ‘Folk Devils’ </li></ul><ul><li>Current panic about internet social networking and youth gangs </li></ul><ul><li>Teens are highly visible and do not have the same ‘representational’ powers to access mainstream media institutions </li></ul><ul><li>Moral panics take social problems and amplify them at the expense of other ‘less newsworthy’ / negative news </li></ul><ul><li>Digital revolution has happened quickly and teenagers have adapted quicker than most groups – why then do newspapers continue to focus on the negative behaviour of a minority? </li></ul>
  11. 13. Analysis – Wider Contexts <ul><li>Moral Panic – Stanley Cohen ‘Folk Devils’ </li></ul><ul><li>Daily newspaper provides a symbolic resource for playing out the fears and anxieties of its readership - for the Daily Mail audience the break neck pace of modern life may be alarming? </li></ul><ul><li>Moral panic may then be seen as part of a wider campaign to introduce control on an otherwise ‘unregulated’ communications platform </li></ul><ul><li>Modern communications technologies are perceived as a dangerous and corrupting influence when in the wrong hands - the hands of the impressionable, vulnerable and easily corruptible teenager </li></ul>
  12. 17. http://www.emo-corner.com/
  13. 18. Barnardo’s Break The Cycle TV advert – 2009 http://www.youtube.com/watch?v=Na1NTK9UfGM&feature=related
  14. 19. <ul><li>Homework – to begin case study…. </li></ul><ul><li>You must research 3 media texts (one from each of the 3 platforms) and carry out a detailed analysis of the representations of teenagers within it. </li></ul><ul><li>Remember to discuss the relevant contextual background to the text and suggest how this has affected the representations </li></ul><ul><li>Discuss the ideological message behind the text. </li></ul><ul><li>Use relevant theory to provide a critical framework when analysing the text </li></ul><ul><li>Deadline : Next week </li></ul>

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