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Po mo an intro


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  • 1. What is post-modernism?
    • You have to research the term post-modernism
    • Make a note of all the definitions you find
    • Include applications of the theory to media texts
    • You will need to be ready to feedback to the class
    • In order to do this, produce a powerpoint presentation
    • You may NOT use Wikipedia
  • 2. Theoretical Approach Main theorists:
    • Lyotard
    • Baudrillard
    • Jameson
    • These 3 theorists offer interpretations of postmodernism which will help us in considering postmodern media.
  • 3. Research
    • You need to research the three theorists
    • Find out what theories they came up with
    • Find out if they had any critics of their theories
  • 4. What is post-modernism?
    • Postmodernism is a notoriously difficult concept to define
    • There are 3 approaches:
    • Historical
    • Stylistic
    • Theoretical
  • 5. Historical
    • Postmodernism is a reaction to modernism.
    • Therefore to understand postmodernism from a historical point of view, we need to first understand modernism.
    • So …
  • 6. What is modernism?
    • Experimenting with representations of reality
    • Early part of the 20 th century
    • Value judgments (e.g. High culture= good, low culture = bad)
    • A lot of what is generally accepted as ‘the norm’
  • 7. Architecture
    • The simplification of form and the elimination of ornament
  • 8. Art
    • Experimenting with representation of people
  • 9. Nuclear family
  • 10. So, if that’s modernism, what is post-modernism?
  • 11. Architecture
    • playing with the idea of conventions of buildings – making us think about how it is constructed
  • 12. Art Is this art? Or is this art?
  • 13. Alternative models in society e.g. family
  • 14. So how can we define postmodernism?
    • Subject of post-modern media texts:
    • Post-modern texts embody scepticism towards the ideas and ideals of the modern era , especially the ideas of progress, objectivity, reason and certainty
    • Style of post-modern media texts:
    • Postmodernism takes pleasure in playing with convention, pointing out the nature of how everything is a construction .
  • 15. Theoretical Approach Main theorists:
    • Lyotard
    • Baudrillard
    • Jameson
    • These 3 theorists offer interpretations of postmodernism which will help us in considering postmodern media.
  • 16. Jean- François Lyotard (1924-1998)
    • Rejection of ‘grand or meta-narratives’
    • These are large-scale theories and philosophies of the world, such as the progress of history, the knowability of everything by science, and the possibility of absolute freedom.
    • Therefore, all ‘grand narratives’ should be viewed with suspicion.
    • The truth therefore needs to be ‘deconstructed’ so that we can challenge dominant ideas that people claim as truth.
  • 17. Jean Baudrillard (1929-2007)
    • There is no longer a distinction between reality and its representing image, or simulacrum.
    • Hyperreality – there is only surface meaning; there is no longer any original thing for the sign to represent; the sign is the meaning.
  • 18. Frederic Jameson (b. 1934)
    • Historical viewpoint – postmodernism is a development of modernism.
    • Postmodernist works are often characterized by lack of depth, which has been replaced by a surfeit of surface.
    • Jameson catalogs key features of postmodern culture, as self-referentiality, irony, pastiche, and parody.
    • Jameson refers to this cultural recycling as historicism —the random cannibalization of various past styles – erasing historical depth.
  • 19. Stylistic Approach
    • Postmodernism comprises of a set of core ideas and key concepts that work collaboratively to shape it.
    • The more of these ideas and key concepts it embellishes, the more of a post-modern text it becomes; these are largely derived from the above theorists.
  • 20. Key Concepts
    • generic blurring
    • playfulness e.g. parody and pastiche
    • hyperreality
    • eclecticism
    • death of representation
    • uncertainty and the loss of context
  • 21. So which approach will we go with?
    • A combination of all of them, as appropriate.
    • To consider whether a text is ‘postmodern’ or not we will largely rely on a stylistic approach, which themselves are a product of historical and theoretical approaches.
    • We will also keep the other approaches in mind and look at how a postmodern viewpoint, from either a historical or theoretical point of view affects the way in which the audience and the industry produce and consume the media.
  • 22.
    • From what you have learnt today, which texts do you think could be described as ‘postmodern’?