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Liberal pluralism def

Liberal pluralism def






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    Liberal pluralism def Liberal pluralism def Presentation Transcript

    • Liberal Pluralism Media Theory
    • RECAP: Marxist view of media
      • • The media are a major tool in this constant power contest
      • • Media are more than just channels for
      • communication, media are ideological agencies
      • – they play a central role in maintaining class domination
      • – they reinforce the dominant social norms and values
      • Marxist perspectives on the media centre on the belief that the mass media are a tool used by ruling bodies to maintain control over the masses.
      • Pluralists take a more flexible view arguing that the media is merely responding to the demands of the audience.
    • Liberal Pluralism: Let’s break it down...
      • The dominant perspective associated with contemporary capitalism.
      • ‘ Liberal ’ – individual choice and freedom are seen as a crucial human right.
      • ‘ Pluralist ’ – democratic societies allow a range of political views and opinions and a range of political parties between which the population choose in free elections.
    • Liberal Pluralism
      • Liberal pluralists DEFEND the role of the mass media against the charges brought by Marxist critics.
      • They see the mass media as having a generally positive and beneficial role in contemporary society.
      • This does NOT mean that they believe the media are beyond criticism.
      • On the contrary, they would expect the media to be the subject of healthy debate and criticism.
    • The media as the fourth estate
      • The three estates of our society are seen to be the government, the legal system and the church.
      • Each has some form of power within our society.
      • Pluralists argue that the media is seen as the fourth estate in order to keep the public informed about what is happening in the other three.
    • Government Legal System Media? Church
      • The media fulfil this role by reporting on political events and producing documentaries on key events, amongst other methods.
      • For example:
      • Question Time
      • The mass media are often seen as fulfilling the vitally important role of fourth estate, the guardians of democracy and defenders of the public interest.
    • Liberal Pluralists believe…
      • The media are completely free to express themselves in any way they see fit.
      • The media (especially the press) serve an important democratic function by monitoring the activities of politicians and powerful institutions.
      • Even the most powerful can be scrutinised and brought down.
    • http://mps-expenses.guardian.co.uk/
    • Liberal Pluralists believe…
      • A democratic society needs an educated, well informed electorate –
      • the mass media can help ensure that people have a good understanding of the issues when they vote.
      • The logic of the market place controls quality and value in the mass media just as it does in any other industry.
      • If we’re not satisfied with a media product, we ‘vote with our wallets’ and spend our money elsewhere.
      • Media companies are constantly on the lookout for gaps in the market –
      • as soon as a new area of demand is identified, a new product will be launched to meet that demand.
    • Liberal Pluralists believe…
      • The government has the power to intervene to address any problems which might arise in the free market.
      • They can prevent very powerful companies from wiping out the opposition.
      • They also invest in public sector companies such as the BBC, therefore priorities can be set and decisions made which are not purely based on making profit.
    • Your task:
      • Research this a TV schedule from recent weeks
      • Consider how a pluralist may interpret the range of programmes on offer?
      • What evidence is there of the media acting as the fourth estate?