iDISC Toolkit Attachment – Competitors´ AnalysisKnowing its competitors is a must to any successful entrepreneur. The identification of itscompetitors weakness is key to the strategic plan of the entrepreneur. Good informationsources for this information are clients, suppliers, sectorial reports and market analysis.The following chart aims to help you visualize your competitive advantages.Characteristics Your Competitor A Competitor B Competitor C Advantages * Advantages Advantages AdvantagesProduct/ServiceMarket ShareQualityPriceLocationMarketingPerformanceDelivery TimeWarrantiesProductionCapacityEmployeesManagerialModelsProductionModelsFinancialStatusFlexibilityTechnology
iDISC ToolkitResearch andDevelopmentSalesChannelsWeek AspectsStrongAspects* Since you are in the implementation stage, you will not be able to have completeinformation about your own company, but according to your competitors results estimateyour responses.This chart was based on José Carlos Assis Dornelas book: Entrepreneurship: transformingideas into business. Rio de Janeiro: Campus, 2001, p. 147.