Wish-list
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Transcript

  • 1. Wish list lottery flow
  • 2. Platform Ya.ru is the aggregator of users social activity. Number of blogs 1.2 mln
  • 3. Most demanded models Customers visiting Yandex Market catalogue of Photo cameras see list of demanded models
  • 4. Goal Our goal is to place DMC-GF1 on top of demanded models
  • 5. Instrument User page is our main asset
  • 6. Our requirements to participants
    • Add model to wish-list
    • Keep it at least month in your wish-list
    • Answer on list of questions about DMC-GF1 and micro 4/3 standard
    • Inform friends about activity (automatically in news feed) by placing activity widget in its blog
  • 7. Wish-list mechanics
    • Announcement of contest (with secret deadline)
    • Users of ya.ru add DMC-GF1 to wish-list
    • All of their friends see this in news feed
    • Their friends add DMC-GF1 to their wish-list
    Stimulus: We choose randomly 2-3 users to give away DMC-GF1 and 2 users who add DMC-GF1 the last one
  • 8. Our goals