Why your nonprofit needs a mobile website

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Presentation for the Foundation Center in NYC Mar. 23, 2012

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Why your nonprofit needs a mobile website

  1. 1. Why your nonprofit needs a mobile website…and how to create one Foundation Center NYC Mar. 23, 2012 Norman Reiss Nonprofit Bridge nreiss@nonprofitbridge.com @nonprofitbridge
  2. 2. How constituents learn about your organization• Hint – how you view site is probably not how your constituents do © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  3. 3. Do we need a mobile site? Check your web statistics to learnwhat platform your constituents are using © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  4. 4. Stats on Mobile UsageUS mobile users• 44% have smartphone• 25% use ONLY their phones to access web• 13% of all web traffic is from mobile devices• 30% of emails are opened on mobile devicesThese percentages are increasing every yearSource – Blue State Digital © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  5. 5. Is mobile right for your org?• Who are your constituents; what are they like?• What resources can you commit to mobile?• What do you want constituents to do?• How will mobile relate to other outreach efforts?• How will you measure your efforts? © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  6. 6. Top 3 Reasons to Go Mobile• Your visitors are increasingly mobile• It’s likely that constituents will want to access your content while on the go, e.g. at events• * You’re already planning to redesign your website OR you’re putting in a new content management system © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  7. 7. Planning a website redesign?• Use a CMS (content management system) that can generate mobile friendly content• Ask about responsive design (see below) © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  8. 8. Approaches to Go Mobile• Mini site with key content, engagement pages• Engagement only – donation form, email signup, event participation• Selected pages from main site• Full mobile website (expensive)• Responsive design (expensive – more later) © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  9. 9. Should you have a… Mobile website or app?Generally, you will get more return from a mobile website than from an application, which requires users to do more work Website or Facebook page? You will need BOTHMany constituents will go to Facebook before they visit your web page © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  10. 10. Great nonprofit site examplesHumane Society of the US Planned Parenthood US Holocaust Museum `m.humanesociety.org m.plannedparenthood.org www.ushmm.mobi/ © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  11. 11. Best practices for mobile websites• Simplify design and navigation• Limit use of images• Feature fresh content prominently• Link to mobile social media pages• Must have mobile optimized donation form• Speed of loading content is critical try Google Page Speed to test your site © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  12. 12. Remember…• Designing for mobile forces you to focus on your key messages• Assume you will only have your constituents’ attention for a few seconds• Don’t forget to TEST in the most common phone and tablet platforms © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  13. 13. Resources• Convio Guide to the Mobile Web - http://conviosummit2011.com/?wpfb_dl=480• Home Page Design Slam: Taking It Mobile http://conviosummit2011.com/?wpfb_dl=582• Social Media for Social Good – Heather Mansfield http://www.amazon.com/Social-Media-Good-How-- Nonprofits/dp/007177081X/ref=sr_1_1?ie=UTF8&qid=1332214268&sr=8-1• 33 Nonprofit Mobile Websites http://nonprofitorgs.wordpress.com/2011/09/07/22-nonprofit-mobile-websites/• Mofuse.com (mobile CMS) http://mofuse.com/• Why You Should Design for Mobile Now http://nonprofitbridge.com/2011/10/why-you-should-design-for-mobile-now/ © Nonprofit Bridge - Foundation Center - Mar. 23, 2012
  14. 14. Questions? Norman Reiss Nonprofit Bridgenreiss@nonprofitbridge.com @nonprofitbridge © Nonprofit Bridge - Foundation Center - Mar. 23, 2012

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