Ten ePhilanthropy Tips For Tough Times - Foundation Center - 2009-01-08

Ten ePhilanthropy Tips for Tough Times
Stimulate fundraising
Attract new constituents
Engage current constituents
Norman Reiss
Manager, Online Services Crohn's & Colitis Foundation
Nonprofit Bridge
www.nonprofitbridge.com

Tip #1
Optimize online donations
Available on your web site?
Easy to find?
Provide many ways to donate?
Have you tested all forms?

Tip #2
Review email newsletter signup options
Easy to sign up?
How much information do you ask for?
Can you commit to a regular schedule?
Always ask for email addresses

Tip #3
Email newsletter strategies
Don't send everything to everyone
Keep to a regular schedule
Track statistics on open rate, click thru etc.
Write a powerful subject line
Pay attention to unsubscribes
Include one call to action

Tip #4
Use multichannel strategies
Plan appeals to use online and offline components
Structure your organization so that online and offline staff work together
Use content optimized for each platform
Maintain an integrated calendar

Tip #5
Keep in touch with constituents
Focus on top supporters
Personalize auto responders
Show them other ways they can help besides financial contributions
Demonstrate the difference they are making

Tip #6
Be visible on other platforms
Not everyone will visit your web site
Develop a presence on Facebook
Use Technorati, Google Search to learn who's talking about your organization online
Write a blog and develop relationships with nonprofit bloggers

Tip #7
Promote online fundraising
Spread the word about organization events
Encourage third party fundraising efforts
Use an established online vendor
Develop 'friends supporting friends' events

Tip #8
Use web statistics
Use Google Analytics – free
Track most popular web pages
Review which sites visitors come from
Look at trends, not absolute numbers

Tip #9
Focus on usability
Ask 5 people to do common tasks on your web site
Use surveys to get information, e.g. SurveyMonkey
Pay attention to general inquiries
Review all online transaction forms

Tip #10
Stay positive
Constituents have always continued to donate during past recessions
Online strategies may not require a large capital investment
Focus on opportunities, not on problems

Resources Nonprofit Times Giving and the Recession Philanthropy Journal Successful Fundraising in Tough Times Beth’s Blog Social Media in Economic Downturn Nonprofit Consulting Fundraising in Difficult Times The Agitator Tips for Fundraising in Tough Times About.com Nonprofit Hard Times Survival Guide Mal Warwick Fundraising in Tough Times Network for Good Online Fundraising Guide

Questions?
Norman Reiss
Manager, Online Services Crohn's & Colitis Foundation www.ccfa.org
Nonprofit Bridge [email_address]
Giving and the Recession

Ten ePhilanthropy Tips For Tough Times - Foundation Center - 2009-01-08

by Norman Reiss

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