Admit One: Online Event Registration Tools & Tips Best practices for managing ticketing and registration online April 6, 2007 Moderated by Norman Reiss

Agenda Introduction Mark Becker, Director of Information Technology, Event 360 Cary McQueen Morrow, Executive Director, Center for Arts Management & Technology, Carnegie Mellon Eric Leland, Director, Leland Design Questions

Introduction

Mark Becker, Director of Information Technology, Event 360

Cary McQueen Morrow, Executive Director, Center for Arts Management & Technology, Carnegie Mellon

Eric Leland, Director, Leland Design

Questions

Event Types Pledge-based events – registrants attend event and ask others to support their participation Non pledge based events – registrants attend event but don’t do additional fundraising Third party events – not managed by your organization

Pledge-based events – registrants attend event and ask others to support their participation

Non pledge based events – registrants attend event but don’t do additional fundraising

Third party events – not managed by your organization

Why Online Registration? Online donors make larger gifts than than offline donors Online registrants more likely to ask others to contribute Advance notice of event attendees Opportunity to build email address list People expect it

Online donors make larger gifts than than offline donors

Online registrants more likely to ask others to contribute

Advance notice of event attendees

Opportunity to build email address list

People expect it

Online Registration Tips Setup online registration well in advance Keep form simple - make it easy to sign up Coordinate online & offline marketing efforts Advertise online registration link prominently, e.g. add to your email signature Personalize registration confirmation Prepare email blast calendar

Setup online registration well in advance

Keep form simple - make it easy to sign up

Coordinate online & offline marketing efforts

Advertise online registration link prominently, e.g. add to your email signature

Personalize registration confirmation

Prepare email blast calendar

Maximize Fundraising Results Ask past participants to sign up again Encourage more participants to fundraise (even if they don’t think people will respond)‏ Offer prizes and incentives for fundraising Provide sponsorship opportunities Appreciate your top fundraisers

Ask past participants to sign up again

Encourage more participants to fundraise (even if they don’t think people will respond)‏

Offer prizes and incentives for fundraising

Provide sponsorship opportunities

Appreciate your top fundraisers

Support Third Party Events Make online event registration tools available for anyone who wants to support your organization But make it clear that the event is third party Registration forms doesn’t always have to relate to an ‘event’

Make online event registration tools available for anyone who wants to support your organization

But make it clear that the event is third party

Registration forms doesn’t always have to relate to an ‘event’